Manager, Site Merchandising

• Jun 2022 - Present

Site Merchandising Manager

• Feb 2020 - Jul 2021

• Analyzed and reported on daily/weekly/monthly onsite content and merchandising performance using Shopify and Google Analytics to provide strategic insights to leadership• Established a more personalized homepage experience through A/B testing returning customer segments in Dynamic Yield driving a +28% click-through rate YoY• Developed process and documentation to track SKUs from sample arrival to launch on-site. Integral in companywide visibility of SKU status and decreased SKU research by 3 hours/week.• Spearheaded navigation redesign on mobile and desktop to streamline and refine collection titles that resulted in +10% revenue and +3% AOV increases in 6 months• Developed site experiences to accommodate individual marketing campaigns• Managed direct report and fostered their professional growth

Site Merchandiser Sr. Associate

• Sep 2018 - Feb 2020

• Responsible for product set-up process. Developed and executed on-site strategies for product launches, promotions, and events that included merchandising, navigation updates, and customized landing experiences to drive engagement• Managed all site content; partnered with product design and marketing to ensure accurate product information and engaging imagery• Developed product launch performance reporting focused on sizing and fabric pattern results that directly affected planning and product design decisions for future collections

Project Coordinator

• Mar 2018 - Sep 2018

• Increased AOV YoY by 31.5% in the first two months of employment • Manage website in Squarespace through updating inventory and imagery, competitive research, updating back end functions and sourcing new products to build relationships with a curated network of brands • Implemented new procedures to write and categorize purchase orders and create templates to calculate markup percentages and project gross profit that reduced time spent by 70% per week • Manage finances for the multi million dollar design business, which includes maintaining invoices and purchase orders, to ensure all projects are on track for completion on both client and brand terms • Coordinate logistics with all design clients encompassing correspondence with brands and managing the specifics of the project to ensure client satisfaction • Responsible for autonomous account management of all five interior design clients • Analyze ecommerce and store analytics to determine product and brand performance and execute necessary updates on the site to track future performance with the goal of increasing revenue

Consultant

• Apr 2017 - Jul 2017

• Meet with clients to grasp their vision for their new home and collaborate to create a concept • Manage and perform the research process of discovering all new furniture, décor and lighting to be used • Responsible for following through with client approval and purchasing new pieces for the home • Meet with clients to grasp their vision for their new home and collaborate to create a concept • Manage and perform the research process of discovering all new furniture, décor and lighting to be used • Responsible for following through with client approval and purchasing new pieces for the home

Assistant Buyer - Children's Apparel Omni

• Nov 2015 - Mar 2017

• Responsible for supporting and maintaining relationships with 25 vendors, buyers and both Neiman Marcus Stores and Neiman Marcus Direct that totals in an $8.2M business • Track daily product receipts of previously placed purchase orders that directly impact the monthly and seasonal sales of the office to achieve plan and gross margin goals• Assist in financial planning and monthly forecasting that has led to a 4.5% increase YoY since placement in the buying office • Oversee purchase order creation and approval as well as inventory management • Manage replenishment programs for multiple vendors to ensure customers have consistent basic product available to purchase • Assist buyer in selecting product and interpreting fashion trends• Execute marketing and advertising events with the collaboration of the site merchandising team working to gain exposure for the Children’s buying office • Recap weekly sales and analyze selling trends to present to merchant team

Executive Development Program

• Sep 2015 - Nov 2015

Site Navigation Specialist

• May 2014 - Sep 2015

• Was responsible for improving site navigation throughout Neiman Marcus by negotiating with merchants on how to present change to increase conversion each day• Communicated navigation changes to stakeholders such as CEO, VP and SVP• Worked with the Site Merchandising team and Web Analytics team to deliver an exceptional customer experience through analyzing data, implementing changes on the site, and negotiating change• Executed a Beauty silo redesign project which resulted in YoY conversion increase • Tracked customer behavior, interpreted data on category performance and tracked new initiatives• Suggested changes to merchant teams to increase revenue and conversion on the site and tracking any adjustments made to the site in order to give feedback on performance and growth• Worked with Site Merchants and Site Group Merchandisers to create new strategies to drive sales based on customer behavior data• Sent monthly recap reports for merchant teams to evaluate how customers are shopping to make educated decisions about potential initiatives, with suggestions of new ways to drive sales• Constantly competitive shopped to ensure that product is being presented in the most optimal way• Instrumental in defining the role of the new position; was the first to be promoted to the position • Led monthly training on new navigation tools for merchants

Assistant Site Merchandiser

• May 2012 - May 2014

Michaelkors.com; Kids, Fashion Accessories, and Intimate Apparel on Neimanmarcus.com & Bergdorfgoodman.com• Received title of ASM of the year award for fiscal 2014, while managing a $50.6M business • Consistently analyzed how the customer shops, and implemented new categories to engage the customer; one change resulted in a $110k increase in revenue YoY• Loaded all merchandise to the site daily through Catman systems and ensured correct attribution on all items• Played a vital role in selecting and approving marketing promotions• Nominated and chosen by Vice President to participate in the ASM mentoring program• Managed the Not on Tree report weekly, which ensured that all styles were sellable and on the site• Worked on the Catman 3 merchandising system sprint team to implement effective changes and provide feedback from a merchant perspective• Created a mapping guideline sheet for the buying offices to ensure that all product is loaded to the site in the correct categories• Defined new editorial images to be featured on the site and refreshed the silo homepage with new images while tracking performance daily• “Walked the floor” on a daily basis to look for any errors and make suggestions for improvement• Led multiple projects in navigation changes to keep up with the pace of business, including editing the Kids’ hierarchy to create new size oriented categories

Ambassador

• Feb 2012 - May 2012

Promote brand on Texas Tech University campus providing advertising and awareness. Promote brand on Texas Tech University campus providing advertising and awareness.

Sales Associate

• Oct 2011 - Feb 2012

Wardrobe every customer to their style. Follow up with clients. Manage cash wrap. Wardrobe every customer to their style. Follow up with clients. Manage cash wrap.

Visual Merchandiser/Intern

• Jun 2011 - Dec 2011

Styled mannequins and look hangers on the sales floor. Designed and created store windows. Exposed to learning how to receive and tag items in the store. Styled mannequins and look hangers on the sales floor. Designed and created store windows. Exposed to learning how to receive and tag items in the store.

Model/Sales Associate

• Feb 2005 - May 2008