Business Development Manager

• Mar 2023 - Present

Marketing Specialist

• Oct 2021 - Mar 2023

Marketing Specialist

• Nov 2020 - Present

Marketing Communications Consultant

• Aug 2019 - Apr 2020

Managed multiple B2B and B2C healthcare marketing projects through the traffic process using Workfront, writing, and collaborating with stakeholders, specifically the creative team. Collateral Execution for Sales Enablement – Supported sales requests with rapid-fire collateral including flyers, direct mailers, and power points. Project Management – Collaborated with sales, marketing, creative, and compliance to push forward multiple projects at a time. Content Writer – Wrote client-specific direct mails, flyers, toolkits, and email campaigns incorporating the client’s and HealthPartners’ brand. Webinar Production – Piloted a virtual meeting (webinar) for a specific client group by collaborating with sales executives and a third-party webinar vendor. Website Production – Worked with the sales and web team to edit clients’ websites as product and service offerings changed. Show less

Marketing Manager

• Jul 2015 - Sep 2019

Sole marketing member of a telecommunications engineering firm responsible for all digital and traditional marketing initiatives. Brand Activation – Responsible for the rebranding of the organization by overseeing new logo design, writing content, driving traffic to the website, and managing social media. Content Writer – Wrote profile articles and press releases about successful client projects that described new products and partnerships to promote the company. Product Launch – Developed marketing plans that successfully executed the promotion of four new products through email campaigns, social media, and tradeshows. Event Planning – Managed yearly events to enhance vendor and client relations. Created and sent invitations, booked venues, managed suppliers, and created follow-up surveys. Tradeshow Management – Managed displays and effectively promoted products and booth services. E-Mail Campaign – Promoted B2B interaction by creating and designing email campaigns. Marketing Analytics - Analyzed results of social and email campaigns to implement changes to future campaigns. Google Analytics - Created reports using Google Analytics to track website traffic. Social Media Marketing – Doubled followers on LinkedIn and Twitter over two years. Created engaging content to increase social media engagement and leads to the website. Show less

Digital Account Manager

• Jan 2017 - Aug 2019

Worked with a small, remote team of marketing professionals to tackle the digital marketing needs of small businesses in the Real Estate industry. Used ASANA as the main source of daily communication with team members. Social Media Marketing – Planned and executed social media strategy across Twitter, LinkedIn, Instagram, and Facebook. Design – Designed images for social media posts to match brand and strategy. Content Writer – Created 16-20 blogs a month to increase creditability and traffic to their websites. Show less

Yoga Sculpt Instructor

• Jan 2015 - Jul 2015

Taught 60 minute Sculpt classes Created a new class and playlist every two weeks Encouraged and assisted students throughout the 60 minutes to get the most out of the class Completed 5 weeks of basic training and then 5 weeks of Extensions training. One of the few hired immediately out of a large training group. Taught 60 minute Sculpt classes Created a new class and playlist every two weeks Encouraged and assisted students throughout the 60 minutes to get the most out of the class Completed 5 weeks of basic training and then 5 weeks of Extensions training. One of the few hired immediately out of a large training group.

Marketing Intern

• Jan 2015 - Jun 2015

Composed articles & infographics for key customer ad campaigns Created new product summaries for $150M Hydraulic Portfolio Established baseline content for 2015 new product launches Collaborated on annual Business Marketing Association award submissions Identified sales targets using Hoovers to isolate specific markets & locations Created Best Practice guideline for department use Coordinated direct mail campaigns Composed articles & infographics for key customer ad campaigns Created new product summaries for $150M Hydraulic Portfolio Established baseline content for 2015 new product launches Collaborated on annual Business Marketing Association award submissions Identified sales targets using Hoovers to isolate specific markets & locations Created Best Practice guideline for department use Coordinated direct mail campaigns

Community Relations Intern

• Jan 2015 - May 2015

Processed charity ticket donations Helped coordinate fundraisers at professional sporting events Ensured smooth execution of co-branded charity sponsors Processed charity ticket donations Helped coordinate fundraisers at professional sporting events Ensured smooth execution of co-branded charity sponsors

Business and Marketing Intern

• Mar 2014 - Aug 2014

Cold calling and door-to-door business sales Designed email campaigns Utilized Hootsuite to generate awareness on social media Cold calling and door-to-door business sales Designed email campaigns Utilized Hootsuite to generate awareness on social media

Marketing and Sales Intern

• Aug 2013 - Dec 2013

While studying abroad for a semester, I worked as an intern for The Yoga Loft- a small yoga studio in Brussels, Belgium. I gained experience with social media marketing, sales calls, designing presentations, creating flyers, and improving my communication skills. While studying abroad for a semester, I worked as an intern for The Yoga Loft- a small yoga studio in Brussels, Belgium. I gained experience with social media marketing, sales calls, designing presentations, creating flyers, and improving my communication skills.

Lifeguard, Hostess, Server

• Feb 2010 - Aug 2012

CPR/AED certified. Cleaned and set up pool for guests. Watched over their safety as they swam. Worked my way up from a hostess to a server. Greeted customers and signed them in. Served customers and facilitated great customer service. CPR/AED certified. Cleaned and set up pool for guests. Watched over their safety as they swam. Worked my way up from a hostess to a server. Greeted customers and signed them in. Served customers and facilitated great customer service.