Experience

Cervey

• United States
• Software Development
• 1 - 100 Employee

• Director of Marketing

  • Aug 2022 - Present



Methodist Healthcare System

• United States
• Hospitals and Health Care
• 700 & Above Employee

• Division Director of Digital and Integrated Marketing

  • Dec 2020 - Aug 2022

  Pilot influencer marketing program for the HCA enterprise that has since become a top converting marketing tactic for the San Antonio division; Improve domain authority by three points, page sessions by 58.6%, page views 25.8%, and new users 47.6% YOY; Grow social audience 6%; Increase engagements across channels 88.4% YOY with refined social strategy including content optimization, cross-posting, editorial calendar etc.; Implement new tools and strategies including IG verification for “tap for… Show more Pilot influencer marketing program for the HCA enterprise that has since become a top converting marketing tactic for the San Antonio division; Improve domain authority by three points, page sessions by 58.6%, page views 25.8%, and new users 47.6% YOY; Grow social audience 6%; Increase engagements across channels 88.4% YOY with refined social strategy including content optimization, cross-posting, editorial calendar etc.; Implement new tools and strategies including IG verification for “tap for link” access (prior to access for all), Facebook ad strategy incorporating A/B testing to refine messaging and audience for evergreen marketing campaigns, and development and implementation of influencer marketing campaign strategy; Generate web content; Manage google listings for health system Show less



Happily Grey, LLC

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Brand Director

  • May 2019 - Dec 2020

  Nashville, TN Improve website SEO increasing page sessions 20%, page views 8%, and session duration 5%; Grow IG platform .63%; Increase affiliate program conversion by 105%; Grow email audience 216% through targeted groups, weekly blasts and newsletters; Secure press for major outlets including Domino, Lonnie and WWD; Develop brand messaging, story and voice; Integral role in strategy, planning and execution of new brand verticals including brick & mortar opening, capsule collections, and… Show more Improve website SEO increasing page sessions 20%, page views 8%, and session duration 5%; Grow IG platform .63%; Increase affiliate program conversion by 105%; Grow email audience 216% through targeted groups, weekly blasts and newsletters; Secure press for major outlets including Domino, Lonnie and WWD; Develop brand messaging, story and voice; Integral role in strategy, planning and execution of new brand verticals including brick & mortar opening, capsule collections, and in-house lines; Oversee, partner collaborations; Manage social media channels including content creation, graphic design, photography and flat lays; Launch new verticals for untapped social platforms, campaigns and programs; Event planning; Develop and maintain relationships with brands and partners Show less



The Media Collective

• Advertising Services

• Publicist

  • Apr 2017 - May 2019

  Develop PR campaigns and coordinate publicity efforts running point for 10-15 clients at any given time; Craft pitches to media and secure press coverage; Write and service press releases to hundreds of media outlets; Develop and maintain ongoing relationships with media; Schedule client interviews; Manage creation of artist press kit; Write bios & other additional material often in the voice of client; Attend label & management meetings; Frequent artist concerts & events; Oversee internship… Show more Develop PR campaigns and coordinate publicity efforts running point for 10-15 clients at any given time; Craft pitches to media and secure press coverage; Write and service press releases to hundreds of media outlets; Develop and maintain ongoing relationships with media; Schedule client interviews; Manage creation of artist press kit; Write bios & other additional material often in the voice of client; Attend label & management meetings; Frequent artist concerts & events; Oversee internship program The Media Collective has secured press coverage for artists with ABC's Good Morning America, People Magazine, FOX News, Billboard, Southern Living, Parade and more. Show less



Staffing as a Mission, LLC (SaaM)

• United States
• Staffing and Recruiting
• 1 - 100 Employee

• Employee Care Coordinator

  • Aug 2016 - Apr 2017

  Brentwood, TN Coordinate monthly events to promote team as well as client relationships; Manage business to business relationships with national and local clients as the primary point of contact for key HR functions including compensation and expense management; Support the content development for marketing to prospective employees; On-board and off-board all internal and external contractors; Coordinate travel across multiple clients supporting 40+ employees at any given time Staffing as a Mission is… Show more Coordinate monthly events to promote team as well as client relationships; Manage business to business relationships with national and local clients as the primary point of contact for key HR functions including compensation and expense management; Support the content development for marketing to prospective employees; On-board and off-board all internal and external contractors; Coordinate travel across multiple clients supporting 40+ employees at any given time Staffing as a Mission is a business as mission employment agency focused on locating and delivering the right candidates for your business needs. We deliver contract, contract to hire, and direct hire staffing arrangements for healthcare IT, clinical, IT, and professional/administrative positions. Beyond the mission of staffing, we also have a greater mission. SaaM donates time, talent, and 10% of profits to ministries and charities doing great work in our city and around the world. Show less



Ready Set Music Co-Op

• Administrative Assistant and Social Media

  • May 2016 - Aug 2016

  1717 Villa Pl Develop social media content and campaigns; Communicate with promoters and bookers for artist tour promotion; Research various media outlets; Organize artist catalogs; Update social media; Develop client websites; Plan artist events

• Artist Management Intern

  • Sep 2015 - May 2016

  Nashville, TN



The Media Collective

• Advertising Services

• Public Relations Intern

  • May 2015 - Aug 2015

  Franklin, TN The Media Collective manages publicity efforts for many of the biggest names in faith-based entertainment including Owl City, Chris Tomlin, Laura Story, K-LOVE Fan Awards, Passion, Christy Nockels, Kristian Stanfill and more. The Media Collective has secured press coverage for artists with FOX News, Billboard, CMT, GAC, ABC Radio, Relevant, CALLED Magazine, The Tennessean, Atlanta-Journal Constitution, Patheos, Beliefnet and more.



168 Management

• Artist Management Intern

  • May 2015 - Aug 2015

  Nashville, TN Create graphics for social media and tour promotion; Manage artist social media accounts; Research and secure press opportunities; Event planning