Emily Stoller Smith

Marketing Manager at Timberline Lodge & Ski Resort
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Contact Information
us****@****om
(386) 825-5501
Location
Rhododendron, Oregon, United States, US

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Experience

    • United States
    • Recreational Facilities
    • 1 - 100 Employee
    • Marketing Manager
      • Jun 2013 - Present

      Manage marketing campaigns and digital marketing for Timberline Lodge and Ski Area, Timberline Bike Park, and Mt. Hood Brewing Co. Campaigns include season pass launch and lift ticket sales for ski area and bike park, hotel and restaurant marketing, event and banquet sales, and other resort and travel features. Manage, optimize, update, and create content for the company websites and third party websites. Create online ads, retargeting ads, and email campaigns. Monitor success utilizing analytics. Create marketing collateral pieces and print ads using Adobe Creative Suite. Work with the Timberline DEI team to promote diversity, equity, inclusion, and accessibility at Timberline. Show less

    • Hospitality Director and Member Liaison
      • Aug 2009 - Jul 2010

      · Directed staff and functionality of two tasting rooms, all on-site events, and direct sales. · Designed and produced all marketing and POS materials. · Managed local wholesale accounts and made new wine placements. · As Member Liaison, acted as primary contact for ultra-VIP customers, scheduled their visits and activities in wine country, and coordinated their personal events. · Designed and printed Grand Cru Estates members' wine labels. · Worked with public relations consultant to effectively promote both brands. Show less

    • National Sales and Marketing Manager
      • May 2006 - Aug 2009

      · Worked with 25+ national and international distributors, manage depletions, scheduled and attended market visits. · Communicated directly with members of the press. · Developed and managed the tasting room, assisted with its renovation. · Created and managed the wine club, which focused on library releases and limited production bottlings. · Managed all direct sales, including shipping compliance and ecommerce. · Organized and directed all winery events, attended industry events as brand representative. · Coordinated two 37 year retrospective tastings for international and national press and wine industry professionals. · Managed the office and day-to-day operations. Show less

    • General Manager/National Sales and Marketing Manager
      • Dec 2003 - May 2006

      · Managed 30+ national distributors; established and sustained respective wine allocations. · Wrote website text and assisted with its design, revised site using Dreamweaver. · Started wine club and expanded it to 200 members (without a tasting room); maintained all customer relations. · Oversaw payables, receivables, bank account reconciliation and other accounting functions utilizing QuickBooks. · Administered all TTB, OLCC and individual state compliance reports on a monthly basis. · Gypsy Dancer New Zealand: managed sales and marketing, imported wine and supervised employees. Show less

    • Beverage Manufacturing
    • 1 - 100 Employee
    • Guest Relations Manager
      • Sep 1998 - Dec 2003

      · Developed guest relations department and opened tasting room. · Managed all aspects of guest relations, including budgets, growth, staff, VIP tours, events and inventory. · Hired, trained and managed event and tasting room employees. · Implemented and managed wine club, expanded it to 1000 members. · Planned and executed all on-site consumer, wine club, charity and trade events. · Developed guest relations department and opened tasting room. · Managed all aspects of guest relations, including budgets, growth, staff, VIP tours, events and inventory. · Hired, trained and managed event and tasting room employees. · Implemented and managed wine club, expanded it to 1000 members. · Planned and executed all on-site consumer, wine club, charity and trade events.

Education

  • Oregon State University
    Liberal Studies, English and Communications
    1993 - 1997

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