Promotions and Events Specialist

• Nov 2022 - Present

Marketing Specialist

• Sep 2022 - Nov 2022

Oversaw digital asset promotion for Field & Partner Marketing team to improve prospect experience and supported lead generation efforts. • Executed quarterly digital strategy and managed budget • Collaborated with team to plan and improve digital and in-person event experience • Created paid media briefs, onboarded vendors, and monitored campaign data • Increased post-event email open rate by 3% by optimizing copy and segmenting audience

Marketing Coordinator

• Jun 2021 - Sep 2022

Copy Specialist

• Jan 2021 - May 2021

Implemented relationship marketing and branding concepts while developing a variety of strategy and copywriting solutions for non-profit and social enterprise clients. • Copywrote for social media, website, campaigns, email, and programs • Optimized client webpages and snippets for SEO • Collaborated on social media, website, and content strategy playbooks for clients • Analyzed content, Google Analytics data, and brand identity

Marketing Intern

• Sep 2020 - Dec 2020

Completed part-time internship centered on branding and content strategy. Developed strategy playbooks and social media copy for a variety of clients.

Marketing and Content Strategy Intern

• Jun 2020 - Sep 2020

This two-part internship included: working to help a charitable idea gain more awareness via marketing activities and managing a sales executive’s LinkedIn content. • Ghost-wrote LinkedIn articles and edited videos • Collaborated to improve website • Learned the basics of Hootsuite • Curated social media posts • Wrote launch campaign plan • Mentored by executives on marketing strategy This two-part internship included: working to help a charitable idea gain more awareness via marketing activities and managing a sales executive’s LinkedIn content. • Ghost-wrote LinkedIn articles and edited videos • Collaborated to improve website • Learned the basics of Hootsuite • Curated social media posts • Wrote launch campaign plan • Mentored by executives on marketing strategy

Resident Assistant

• Feb 2019 - Dec 2019

Supported and lived with first-year students. Collaborated with other RAs to plan events and raise house morale. Improved interpersonal skills through leadership training, meetings, and one-on-one interactions. Supported and lived with first-year students. Collaborated with other RAs to plan events and raise house morale. Improved interpersonal skills through leadership training, meetings, and one-on-one interactions.

Marketing & Product Development Intern

• May 2019 - Aug 2019

Improved user experience and brand consistency of a church resource by improving help center. Utilized Scrum and helped draft marketing analyses across several departments. • Collaborated to write customer emails and create videos and articles for the Help Center, resulting in increased site visits • Analyzed customer survey responses and provided digital marketing recommendations • Provided in-person customer service at church’s first technology workshop • Co-led market… Show more Improved user experience and brand consistency of a church resource by improving help center. Utilized Scrum and helped draft marketing analyses across several departments. • Collaborated to write customer emails and create videos and articles for the Help Center, resulting in increased site visits • Analyzed customer survey responses and provided digital marketing recommendations • Provided in-person customer service at church’s first technology workshop • Co-led market research project by drafting survey and analyzing results Show less Improved user experience and brand consistency of a church resource by improving help center. Utilized Scrum and helped draft marketing analyses across several departments. • Collaborated to write customer emails and create videos and articles for the Help Center, resulting in increased site visits • Analyzed customer survey responses and provided digital marketing recommendations • Provided in-person customer service at church’s first technology workshop • Co-led market… Show more Improved user experience and brand consistency of a church resource by improving help center. Utilized Scrum and helped draft marketing analyses across several departments. • Collaborated to write customer emails and create videos and articles for the Help Center, resulting in increased site visits • Analyzed customer survey responses and provided digital marketing recommendations • Provided in-person customer service at church’s first technology workshop • Co-led market research project by drafting survey and analyzing results Show less

Outreach Intern

• Jun 2018 - Aug 2018

Increased outreach by creating referrals and community partnerships. • Revamped outreach plan • Cold-called 80 social organizations to offer partnership opportunities • Formulated corporate sponsorship application for annual gala fundraiser Increased outreach by creating referrals and community partnerships. • Revamped outreach plan • Cold-called 80 social organizations to offer partnership opportunities • Formulated corporate sponsorship application for annual gala fundraiser

Non-Profit Writing Intern

• Jul 2017 - Aug 2017

Collaborated on county grant application process by co-writing the application and presenting the project proposal to management. • Researched 75 grant opportunities • Attended a one-day Minnesota Council of Non-Profits workshop Collaborated on county grant application process by co-writing the application and presenting the project proposal to management. • Researched 75 grant opportunities • Attended a one-day Minnesota Council of Non-Profits workshop

Staff Reporter, Designer, and Copy Editor

• Sep 2016 - May 2017

• Covered over fifteen stories on a wide variety of topics • Learned basics of Adobe InDesign • Revised articles for grammar and content • Covered over fifteen stories on a wide variety of topics • Learned basics of Adobe InDesign • Revised articles for grammar and content