Experience

Ruggable

• United States
• Retail
• 200 - 300 Employee

• Creative Director, Senior Director of Design Strategy

  • Sep 2022 - Present

  Design concepting and end-to-end creative direction. I lead our in-house creative team through all new collections, including partnerships with Morris & Co, Iris Apfel, Jonathan Adler, Gray Malin, and Architectural Digest. Design concepting and end-to-end creative direction. I lead our in-house creative team through all new collections, including partnerships with Morris & Co, Iris Apfel, Jonathan Adler, Gray Malin, and Architectural Digest.



Directory Design

• Hospitality

• Brand Consultant, Advisor

  • Jan 2018 - Present

  Creative & strategy consulting. Working with luxury and hospitality startup brands through concepting and growth. Select clients: Avant Stay, Strawberry Frog, Mood Health, Saks, Stay Marquis, Collective Retreats, Nomadory, July A/C, Cloudland Capital. Creative & strategy consulting. Working with luxury and hospitality startup brands through concepting and growth. Select clients: Avant Stay, Strawberry Frog, Mood Health, Saks, Stay Marquis, Collective Retreats, Nomadory, July A/C, Cloudland Capital.



July

• United States
• Consumer Services

• Chief Marketing Officer

  • Oct 2021 - Sep 2022

• Head of Brand

  • Mar 2021 - Nov 2021

  Led brand creative, marketing, partnerships, PR, ecomm/UX design, and wacky IRL activations to bring to life a luxury, design-forward A/C.



Camp Toasted

• United States
• Food and Beverage Services

• Founder, Owner

  • Jan 2018 - May 2022

  Created a s'mores van side hustle. Launched a private event catering & retail pop-up in downtown San Francisco, serving classic s'mores and a retro apres-ski themed aesthetic. Fully homegrown business end-to-end, including concepting, launch, operations, finances, hiring, product, marketing & creative. Created a s'mores van side hustle. Launched a private event catering & retail pop-up in downtown San Francisco, serving classic s'mores and a retro apres-ski themed aesthetic. Fully homegrown business end-to-end, including concepting, launch, operations, finances, hiring, product, marketing & creative.



Oliver Space

• United States
• Consumer Services
• 1 - 100 Employee

• Head of Brand, Merchandising, and Experience

  • Feb 2020 - Apr 2021

  Brand creator for an early stage subscription furniture startup. Created visual identity, experience collateral, UX design system, and merchandising guidelines. Brand creator for an early stage subscription furniture startup. Created visual identity, experience collateral, UX design system, and merchandising guidelines.



Sonder Inc.

• United States
• Hospitality
• 700 & Above Employee

• Senior Manager, Interior Design Operations

  • Jan 2019 - Feb 2020

  Leader in the hospitality prop-tech space, with a tech-enabled experience and in-house interior design engine. I held a right-brain & left-brain role, leading interior design and creative operations to scale our design and brand standards globally. Leader in the hospitality prop-tech space, with a tech-enabled experience and in-house interior design engine. I held a right-brain & left-brain role, leading interior design and creative operations to scale our design and brand standards globally.



Bain & Company

• United States
• Business Consulting and Services
• 700 & Above Employee

• Consultant

  • Oct 2015 - Jan 2019

  Led customer strategy, performance improvement analysis, and post-merger integration efforts for retail, CPG, and TMT clients, and performed private equity due diligence. Lead Consultant on Bain's first acquisition of a digital marketing firm, FRWD, and managed pilot teams to productize and integrate new Digital Marketing implementation work. Worked alongside Minneapolis-based marketing, SEO, and design experts to create GTM strategy, tech playbook, and digital user journey recommendations for insurgent consumer brands. Internally supported launch of Bain Innovation Exchange and led Bain's local Lean-In Circle chapter.Previously Senior Associate Consultant in New York office before returning post-MBA to San Francisco office. Show less

• Senior Associate Consultant

  • Oct 2012 - Dec 2015



StrawberryFrog

• United States
• Business Consulting and Services
• 1 - 100 Employee

• Brand Strategist

  • Feb 2017 - Feb 2018

  Joined a team of visionaries to inspire brand movements. Led 360-degree client pitches for academic and corporate clientele, and executed on creative concepts alongside our in-house graphic and production teams. Joined a team of visionaries to inspire brand movements. Led 360-degree client pitches for academic and corporate clientele, and executed on creative concepts alongside our in-house graphic and production teams.



Collective Retreats

• United States
• Hospitality
• 1 - 100 Employee

• Brand Strategy & Expansion

  • Jan 2017 - Dec 2017

  Worked directly with COO in spearheading expansion opportunity assessment for luxury boutique glamping startup, examining where to expand, who to target, and what brand elements would be critical to maintain into growth phase. Independent project for MBA within hospitality & service operations department. Worked directly with COO in spearheading expansion opportunity assessment for luxury boutique glamping startup, examining where to expand, who to target, and what brand elements would be critical to maintain into growth phase. Independent project for MBA within hospitality & service operations department.



Havenly

• United States
• Consumer Services
• 300 - 400 Employee

• Marketing & Brand Partnerships

  • May 2016 - Dec 2016

  MBA internship. Designed and piloted customer acquisition partnership models for online interior design platform, with end-to-end ownership across business model, design, creative, procurement & assembly, pitch, negotiation, and ROI readout. Facilitated brand bootcamp. MBA internship. Designed and piloted customer acquisition partnership models for online interior design platform, with end-to-end ownership across business model, design, creative, procurement & assembly, pitch, negotiation, and ROI readout. Facilitated brand bootcamp.



Peek

• United States
• Travel Arrangements
• 200 - 300 Employee

• Business Operations

  • Jan 2015 - Aug 2015

  Led strategic and operational analysis for 5-year growth forecast, LTV and CAC, lead gen, and sales commission strategy to drive key decisions for travel booking SaaS startup heading into Series B fundraising. Supported partnership scouting for rev share and branding opportunities with notable travel operators and media corporations. Led strategic and operational analysis for 5-year growth forecast, LTV and CAC, lead gen, and sales commission strategy to drive key decisions for travel booking SaaS startup heading into Series B fundraising. Supported partnership scouting for rev share and branding opportunities with notable travel operators and media corporations.



Harper's Bazaar

• Book and Periodical Publishing
• 200 - 300 Employee

• Advertising Sales

  • May 2011 - Nov 2011

  Coordinated ad sales team pitches and monthly placements across luxury, jewelry, & beauty categories, with specific clients LVMH, Burberry, Bulgari. Conducted brand ideation project to pitch refreshed brand positioning and categories for strategic ad sales prospecting. Coordinated ad sales team pitches and monthly placements across luxury, jewelry, & beauty categories, with specific clients LVMH, Burberry, Bulgari. Conducted brand ideation project to pitch refreshed brand positioning and categories for strategic ad sales prospecting.



New Holland Publishing

• Book and Periodical Publishing
• 1 - 100 Employee

• Editorial Intern

  • May 2010 - Aug 2010

  Editorial, copywriting, and publicity management for upcoming book launches across art/photography, travel guide, and cookbook genres. Editorial, copywriting, and publicity management for upcoming book launches across art/photography, travel guide, and cookbook genres.



Buffalo AKG Art Museum

• United States
• Museums, Historical Sites, and Zoos
• 1 - 100 Employee

• Curation & Events Intern

  • May 2009 - Aug 2009

  Supported exhibitions & curation team to coordinate and launch installs at contemporary art gallery, including personal favorite Ed Ruscha "Wall Rockets." Also supported development team in concepting new membership program. Supported exhibitions & curation team to coordinate and launch installs at contemporary art gallery, including personal favorite Ed Ruscha "Wall Rockets." Also supported development team in concepting new membership program.