Experience

SpyCloud

• United States
• Computer and Network Security
• 100 - 200 Employee

• Field Marketing Manager

  • Jan 2023 - Present

  Key Focus: Build and execute strategic marketing programs that connect Enterprise Sales to our target buyers to help build and accelerate pipeline.Build regional marketing plans based on strategies and tactics for each regionLiaise with vendors to secure field sponsorshipsBuild playbooks and sales plays that support key SpyCloud products, and enable the sales teamPartner with SDR team on pre- and post-program strategies

• Demand Generation Marketing Manager

  • Jan 2022 - Feb 2023

  Partner with sellers to build regional marketing plans based on strategies and tactics that work well in each region to jointly drive new leads and grow pipelineEnable the sales team on campaigns, sales plays, processes, and best practices to ensure they are set up for successPlan, execute, and iterate on new and existing programs (sales plays, ABM, event drive-to and follow-up, content syndication, webinars, etc.)Maintain marketing database segmentations to ensure any communication delivered is relevant to the target audience, including list uploadsManage & communicate the marketing program & lead delivery schedule.



Forcepoint

• United States
• Software Development
• 700 & Above Employee

• Global Partner Communications & North America Field Marketing

  • Apr 2021 - Dec 2021

  Global Marketing Employee of the Quarter - August 2021Global Partner Communications - responsible to write and program mass communications to a database of 70,000 reseller & distributor contacts:Monthly production of Forcepoint’s global Partner Alert Newsletter distributed to 150+ countries. Write impactful & relevant content, collaborate & coordinate with the global, regional and partner marketing teams to localize content and translate into six versionsCreate channel-friendly assets to support marketing campaigns, product launches & promotions (solution briefs, sales guides, battle cards, promotional flyers, etc.)Proactively facilitate and host any training/enablement sessions for sales and channel as needed, including channel promotions, go-to-market updates and technical webinarsSuccessfully ran virtual pipeline-generating marketing events with our top distributors and North America reseller partnersBuilt a competitive takeout promotion from start-to-finish in collaboration with marketing, sales, legal, pricing (any other groups), currently tracking $15M in opportunitiesMDF budget management and ROI analysisWork with the North America regional marketing team to build strategic marketing plans, helping drive pipeline & accelerate growth:Currently building out agendas and concepts for in-person roadshows to impact net-new and customer expansion

• Global Channel Marketing Manager

  • Jan 2021 - Dec 2021

  Global Incentives/PromotionsGlobal Partner CommunicationsWriter and Editor - 4 regional channel partner newslettersGlobal Campaign Kit GenerationPartner EnablementWebinars/PresentationsReporting and ROISocial Media MarketingCopywriting and editing, designProposal WritingMarketing Automation (Marketo)Content Management (Seismic)Project Management

• Regional Channel Marketing Coordinator

  • Apr 2020 - Jan 2021

  Collaborate with key Forcepoint distributors and regional partners to facilitate meaningful and lucrative engagements surrounding channel enablement, digital demand, appointment setting, and incentives. Responsible for appropriately managing Marketing Development Funds and tracking demand generation for Return on Investment.

• Senior Inside Sales Representative

  • Apr 2016 - Apr 2020

  Striving to serve as an advocate for Forcepoint customers, primarily in small-medium businesses. Continually asking interested questions to better identify gaps in clients' cybersecurity strategies, and solve critical business issues. Dedicated to retain and grow customer base by ensuring an excellent customer experience through efficient problem solving, building relationships and consistently providing value.

• Business Development Representative

  • Aug 2015 - Apr 2020

  Focus on prospecting, building pipeline and determining cyber/information security needs for the American Southwest region.



Shumway's Berries

• Whatcom County, WA

• Manager

  • May 2008 - Aug 2015

  Customer Relations Management: create and manage website, logo, social media, and business cards. Fresh market sales/customer service: prepare berries for market and have extensive knowledge on the produce, assist many customers at once, manage cash register, train new employees, and complete miscellaneous farming tasks. Customer Relations Management: create and manage website, logo, social media, and business cards. Fresh market sales/customer service: prepare berries for market and have extensive knowledge on the produce, assist many customers at once, manage cash register, train new employees, and complete miscellaneous farming tasks.



Washington State University Athletics

• United States
• Spectator Sports
• 100 - 200 Employee

• Receptionist

  • Jun 2014 - May 2015

  Front Desk operator. Efficiently complete paperwork and mass correspondence mailings, greet players, coaches, and guests, give guided tours of the building, answer phone calls and e-mails, opening and closing the building, train new receptionists. Constant use and improvement of interpersonal communication and organizational skills. Front Desk operator. Efficiently complete paperwork and mass correspondence mailings, greet players, coaches, and guests, give guided tours of the building, answer phone calls and e-mails, opening and closing the building, train new receptionists. Constant use and improvement of interpersonal communication and organizational skills.



Alpha Omicron Pi Fraternity

• United States
• Executive Offices
• 200 - 300 Employee

• President

  • Jan 2013 - Dec 2013

  Official leader and representative for an academic, social, and service organization of 160+ women. Responsible for knowledge and oversight of all officer positions, and coordinate duties. Organize and conduct chapter meetings and presentations. Attend conferences, campus meetings, and conventions. Administrative experience in conference calls, paperwork, faxing, and filing. Multi-tasking and time management is essential. Official leader and representative for an academic, social, and service organization of 160+ women. Responsible for knowledge and oversight of all officer positions, and coordinate duties. Organize and conduct chapter meetings and presentations. Attend conferences, campus meetings, and conventions. Administrative experience in conference calls, paperwork, faxing, and filing. Multi-tasking and time management is essential.