Senior Press and PR Manager

• Apr 2019 - Present

Senior Press and PR Manager (Fundraising)

• Jan 2019 - Apr 2019

Press and PR Manager (Fundraising)

• Oct 2011 - Jan 2019

Managing a team of Press & PR Officers, I am responsible for the design and delivery of multi-channel communications strategies to increase awareness of Breast Cancer Care’s fundraising activities. Having previously held the position of PR Manager for Breast Cancer Care’s Policy, Campaigns and Services teams I have experience across the full mix of communications activities from fundraising through to services marketing and brand positioning campaigns. Responsibilities include:• development, implementation and evaluation of multi-channel communications strategies vital to the success key income drivers for Breast Cancer Care• responsibility for the development of a team of driven and skilled Press Officers who create successful relationships with print and digital media journalists and internal stakeholders• managing a proactive and reactive Press Office using the news agenda to generate coverage in and out of office hours• creating new business pitches alongside our fundraising team• acting as a spokesperson and leading a program of spokesperson training across the organisation• negotiating and delivering high profile national and regional media partnerships • creating hard-hitting news stories by commissioning polls, surveys and research to raise awareness of the issues affecting people living with breast cancer• ensuring that services marketing messages are made an integral part of communications • strategic planning, budget management, monitoring, upwards reporting and evaluation Show less

Press and PR Manager (Policy, Campaigns & Services)

• Sep 2010 - Oct 2011

Press and Celebrity Officer

• Mar 2009 - Sep 2010

As Media Relations Officer at Breast Cancer Campaign (now merged as Breast Cancer NOW) I was responsible for creating and delivering creative media plans for a variety of national and regional fundraising projects including wear it pink and ASDA’s Tickled Pink Campaign. Responsibilities included: • creating and implementing media strategies for fundraising activities • drafting press releases and other publicity materials • sourcing case studies and spokespeople for media activity • responding quickly and appropriately to news desk enquiries • generating relationships with national and regional journalists • building celebrity support for the charities fundraising portfolio (acting up as Celebrity Manager) • drafting copy for Campaign publications including focus, newsletters and the Annual Review • representing the charity at external meetings and events • maintaining copy on the media centre and main website • monitoring and evaluating Campaign’s media activity • budget management • stunt, event and photocall management • signing-off brand materials against guidelines and copy writing for key marketing channels. Show less

Head of PR

• Oct 2006 - Jan 2009

Leading a small team of PR executives responsible for delivering multi-media strategies and experiential marketing events for various brands and charities. Clients included: The Scout Association, The Charlie Waller Memorial Trust, Ministry of Sound, Alton Towers, Pernod Ricard UK (Malibu), Kickers, Bestival, The Wickerman Festival, Warner Bros. (gaming divisions), HostelWorld.com and Sony PlayStation UK. Responsibilities included: • Media strategy development and campaign management across student, national, regional digital and social media • Trade media communications • International press trip management • Responding to media enquiries and relevant breaking stories • Communicating news, events and product launches to the media • Briefing clients and celebrities for interview • Launch events and experiential marketing activity • Creating new business proposals and pitch documents • Budget management • Managing qualitative focus group sessions with target audiences • Briefing promotional staff, production managers, design teams and additional agency support • Creating media reports and status updates for clients • Attending conferences and trade shows • Managing members of the PR team – conducting regular meetings and appraisals Show less

Marketing Executive

• Aug 2005 - Oct 2006

In the role as Marketing Co-ordinator Ministry of Sound Recordings I delivered excellent administration support within a busy marketing department responsible for promoting a variety of chart-topping music releases as well as brand extension products such as fitness DVDs, perfume, vodka and fashion ranges. Responsibilities included: • Assisting the marketing manager and marketing team across all product management and marketing tasks • Managing music video audition processes • Writing press releases and artist biographies for the website • Keeping the website up to date and generating micro-site content • Managing live launches and events • Logging and maintaining key contact information • Generating all purchase orders and invoices for the entire marketing team • Negotiating with agencies and suppliers • PA duties to the head of marketing (booking travel, reservations, taking meeting notes and creating presentations) • Providing administrative support for the wider marketing team • Creating brand credentials presentations for use within agency briefings • Creating internal weekly meeting notes • Creating weekly reports for internal and externals updates Show less