Experience

Ellipsis®

• United Kingdom
• Marketing Services
• 1 - 100 Employee

• Head of Content

  • Oct 2022 - Present



Numan

• United Kingdom
• Wellness and Fitness Services
• 100 - 200 Employee

• Head of Studio

  • Jun 2022 - Oct 2022

  - Manage and lead a multi-disciplinary Studio team comprised of copywriters, a UX writer, visual designers, and a social media lead- Run weekly 1-1s with the team as well as prioritisation meetings and EOS Level 10 meetings- Oversee workflows for copy, content, and design needs across the business, managing and assigning creative briefs and ensuring a frictionless feedback loop is maintained- Work with multiple stakeholders across the business including product managers, senior leadership team members, and growth performance team members, to plan and align on copy, content, and design needs- Proofread, edit, and audit content and copy across all channels to ensure the brand tone of voice and style are maintained across all customer touchpoints- Collaborate with product designers on content design and user flows, ensuring the right message is given at the right time and that all copy is optimised for ease of use and experience- Align on print and physical assets including packaging, labels, and leaflets - all while adhering to standards of the pharmaceutical industry- Report on SEO and content performance, monitoring key metrics through Ahrefs, Semrush, Google Analytics, and Looker

• Content Lead

  • Apr 2020 - Jun 2022

  • Write Numan's tone of voice and style guidelines, and execute content and SEO strategies for the business• Directly manage a team of writers, conduct weekly 1-1s, annual appraisals, and help with training and career growth • Innovate and research new content ideas to be used across all channels, both online and in print• Create and manage the content calendar, using keyword research to identify content gaps and build out blog cluster topics• Work with freelance designers and videographers to commission content for use on organic and paid social • Develop a digital PR strategy, working with the clinical team to feature Numan in relevant press pieces - successes have included Vice, Patient, and the Daily Mail• Streamline the copywriting output, putting a clinical review process into place to ensure all content is medically accurate• Oversee new product launches, researching and creating accompanying content for each new launch• Write and edit video scripts for organic and paid social, and assist with TV ad script ideas• Source and produce user-generated content from Numan customers, conducting research calls on a regular basis• Compile a monthly content and SEO report using Google Analytics and Ahrefs looking at traffic, keyword rankings, and blog-engaged conversions• Work with the Partnerships Manager on guest blog content • Develop an organic backlink profile for Numan through digital PR and guest content• Schedule social media posts and manage interactions across LinkedIn, Twitter, Instagram, YouTube and Facebook• Work with the Customer Care team to create a separate tone of voice for replying to users on social media • Work with the CRM Manager on email copy and with the PPC Manager on copy and content for landing pages



Voyage Privé

• France
• Travel Arrangements
• 500 - 600 Employee

• Content Team Lead

  • Apr 2019 - Mar 2020

  • Directly manage a team of six content writers and a number of freelancers• Conduct weekly or bi-monthly one-to-one meetings with the team, as well as quarterly and annual reviews• Liaise with other Content Managers on a global level, communicating with other business units regularly• Attend daily scheduling meetings with area managers in order to ensure the content calendar is kept up to date• Compile monthly reports, focusing on error rate, production and complexity of work produced• Create a monthly capacity plan in order to outline the possible production of the content team and ensure it is aligned with business targets• Work with the Website Manager in order to shortlist, interview and hire new starters when required• Create and action a training plan for each new starter, ensuring they are fully adept at using all systems• Cover for the Marketing Executive in their absence in order to schedule Facebook and Instagram posts, as well as assisting with compiling products for the four-times-weekly newsletter• Oversee all content that goes live on the website, conducting regular spot-checks and providing feedback to individuals when needed

• Senior Content Writer

  • Apr 2018 - Apr 2019

  • Create, edit, and publish content live on the website using the in-house CMS • Attribute the daily workload to the team ensuring it is evenly distributed, and in line with both individual and team targets• Optimise all content through image research and selection, while ensuring all copy is SEO and newsletter friendly• Edit imagery using Photoshop in order to maximise click rates and drive sales, with marketing analysis of image performance• Create copy for push notifications and email newsletter headers to engage a database of members• Champion the senior sector of the content department and work closely with the Head of Marketing and Content to update the team on process updates and help make sure all KPIs are met• Liaise with suppliers, buyers and the marketing team to ensure any post-live amends to content are made with speed and accuracy• Manage freelancer relationships, provide regular feedback and act as a point of contact for any queries



GoGroopie

• Technology, Information and Internet
• 1 - 100 Employee

• Senior Digital Content Editor

  • Apr 2017 - Apr 2018

  • Write, proof read and edit copy for both freelancers and in-house editors, ensuring all copy adheres to the company style guide and tone of voice• Determine contract quality for editorial requirements in daily approvals• Place deals live on the website and ensure all copy and imagery is optimised; feedback to editors when an edit is required• Create and edit imagery using Photoshop, and assign to freelance designers if necessary• Manage and process post-production edits, including image and copy edits to optimise deals for newsletters• Carry out business-critical administrative tasks, including implementing and removing marketing campaigns• Write and schedule push notifications to be sent to a database of over 10,000 app users, twice daily• Champion content’s role for the Travel department and update the content team when a new process is introduced• Assign Travel deals to editors each day and efficiently distribute the workload across the team in order to manage the pipeline of deals coming in

• Digital Content Editor

  • Jun 2016 - Apr 2017



Tomorrow & Today

• Editorial Intern

  • May 2015 - Aug 2015

  • Create content for use on social media platforms as well as for the company blog• Organise and schedule tweets through use of Hootsuite• Write and format a weekly newsletter, sent to a database of subscribers• Research the latest arts events and exhibitions • Create content for use on social media platforms as well as for the company blog• Organise and schedule tweets through use of Hootsuite• Write and format a weekly newsletter, sent to a database of subscribers• Research the latest arts events and exhibitions



Oxford House in Bethnal Green

• United Kingdom
• Civic and Social Organizations
• 1 - 100 Employee

• Art Gallery Project Leader

  • Jan 2014 - May 2014

  • Organise and maintain the calendar of exhibitions• Work with artists to ensure smooth running of each exhibition, and plan any accompanying events or opening nights• Write press releases to use both internally, for the Oxford House ‘What’s On’ leaflet, as well as for media platforms such as Time Out and Mumsnet • Organise and maintain the calendar of exhibitions• Work with artists to ensure smooth running of each exhibition, and plan any accompanying events or opening nights• Write press releases to use both internally, for the Oxford House ‘What’s On’ leaflet, as well as for media platforms such as Time Out and Mumsnet