Emily Rawson

Strategist at TNH Ad Agency
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Location
Merrick, New York, United States, US

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Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Strategist
      • Sep 2022 - Present

      • Selected as a top candidate out of 220+ applicants for the largest student-run agency in the nation • Worked with local client APEX Entertainment to produce innovative advertising solutions • Researched client and various media outlets to identify key target markets and plan a multichannel media strategy • Constructed creative brief to communicate overarching strategy for creative team to use • Selected as a top candidate out of 220+ applicants for the largest student-run agency in the nation • Worked with local client APEX Entertainment to produce innovative advertising solutions • Researched client and various media outlets to identify key target markets and plan a multichannel media strategy • Constructed creative brief to communicate overarching strategy for creative team to use

    • United States
    • Business Intelligence Platforms
    • Growth Marketing Intern
      • Jun 2022 - Aug 2022

      •Conducted competitive analyses across brands to gain industry insights and increase efficiency of CRM communication •Analyzed data of online traffic through affiliate pages to design and execute multiple creative briefs for targeted email campaigns •Played a key role in the growth of potential new partnerships with influencers across multiple channels for several brands in the company portfolio •Reviewed partnership content for launch approval to ensure all points of creative brief were reached Show less

    • United States
    • 1 - 100 Employee
    • Social Events Coordinator
      • Jan 2021 - Jan 2022

      • Communicated with other Greek life organizations and outside vendors in order to plan, design, and execute all events • Responsible for handling and allocating a $25k budget across all events • Scheduled social events and created a detailed calendar to communicate the social schedule to the rest of the chapter • Obtained and applied feedback from other chapter members to improve the quality and satisfaction levels of each event • Communicated with other Greek life organizations and outside vendors in order to plan, design, and execute all events • Responsible for handling and allocating a $25k budget across all events • Scheduled social events and created a detailed calendar to communicate the social schedule to the rest of the chapter • Obtained and applied feedback from other chapter members to improve the quality and satisfaction levels of each event

    • United States
    • Food and Beverage Services
    • 1 - 100 Employee
    • Marketing And Event Coordinator
      • Jun 2021 - Aug 2021

      •Designed and produced unique promotional materials for print and online media, which increased brand awareness through sales and social media engagement •Researched leads for strategic partnerships and organized KPI’s of each partnership once implemented to see how various partnerships increased the span of our customer base •Collaborated with vendors to coordinate and host promotional events, including food fairs and pop-ups, to showcase products •Connected with potential customers to effectively communicate brand image and product offerings Show less

    • Waitress
      • Jun 2021 - Aug 2021
    • Cashier
      • Jun 2016 - Aug 2021

      • Handled all transactions at the cash register and administered sales support • Trained new employees and successfully integrated them into the staff • Created documents necessary for management communications with the staff, including office memos, drafts, correspondence, and emails • Handled all transactions at the cash register and administered sales support • Trained new employees and successfully integrated them into the staff • Created documents necessary for management communications with the staff, including office memos, drafts, correspondence, and emails

    • Sales Associate
      • Jun 2020 - Aug 2020

      • Organized the store floor by sorting and styling merchandise, positioning seasonal items, and performing housekeeping duties • Communicated with customers and provided support to enhance customer experience in person and over phone • Provided sales support in multiple store locations and handled a variety of payments methods • Managed inventory warehouse by tagging new merchandise and preparing shipments for each store locations • Organized the store floor by sorting and styling merchandise, positioning seasonal items, and performing housekeeping duties • Communicated with customers and provided support to enhance customer experience in person and over phone • Provided sales support in multiple store locations and handled a variety of payments methods • Managed inventory warehouse by tagging new merchandise and preparing shipments for each store locations

Education

  • Syracuse University - Martin J. Whitman School of Management
    Bachelor of Science - BS, Marketing
    2019 - 2023
  • S.I. Newhouse School of Public Communications at Syracuse University
    Minor, Public Communications Studies
    2019 - 2023
  • Sanford H Calhoun High School
    High School Diploma
    2015 - 2019

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