Experience

Paramount

• United States
• Entertainment Providers
• 700 & Above Employee

• Vice President, Global Product, Content Merchandising

  • Feb 2022 - Present



WarnerMedia

• United States
• Entertainment Providers
• 700 & Above Employee

• Senior Director, Editorial, HBO Max

  • Feb 2020 - Feb 2022

  Lead in-app editorial experience through developing, implementing, and optimizing content curation strategy to increase customer engagement and retention for HBO Max. Drive customer acquisition through in-app activations aligned with paid media, social, email, push and search strategies. Lead in-app activation of key beats and stunts in collaboration with PR, Social, Analytics, Product Development, Content and HBO Max and HBO Marketing. With Product team, establish personalization strategy and content optimization SOP. Collaborate with UI/UX design to optimize visuals and key art. Activate nimble responses to an ever-changing cultural landscape by leading a team of curators and content strategists. Manage 10 reports. Show less



Accenture Interactive

• United States
• Advertising Services
• 700 & Above Employee

• Executive Content Director

  • Feb 2017 - Feb 2020

  Plan and develop omni-channel content, including editorial, online video, email and social, for clients including Kraft-Heinz, Reynolds, Bank of America, State Farm, Church & Dwight, Lowe's, GE and Pfizer. Develop content architectures, calendars and optimization plans. Concept and execute print and digital campaigns for major CPG and travel brands. Collaborate with partner agencies to fulfill campaign goals. Strategize end-to-end global operational model for Nestlé creative studios in 22 locations across the world. Lead workshops to stand up pilot programs in Asia, Europe and the Middle East. Establish business objectives and KPIs. Set up framework for content scoring and optimization. Manage 21 reports. Show less



Meredith Corporation

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Associate Content Director

  • Jul 2012 - Jan 2017

  Concept, develop and execute online video programs for clients including Aetna, Kraft-Heinz, Panera, Lowe's. Content strategist for Kraft Foods CRM USGM and Hispanic digital and print channels, with special emphasis on email analytics and tactics. Proven success in copy writing, cross channel content planning, email strategy, and video production. Manage 4 reports.

• Senior Editor-Writer

  • Nov 2007 - Jul 2012

  Strategized and executed brand building CRM campaigns. Managed branded entertainment webisode. Developed Live Happy and Healthy, a wellness-inspired e-newsletter for Kraft. Managed three direct reports.



Harcourt School Publishers

• Book and Periodical Publishing
• 1 - 100 Employee

• Editor

  • Jan 1997 - Jan 2007

  On a freelance basis, developed, wrote and edited elementary textbook series ranking in the top 3 adopted, sold and distributed nationally. Coordinated editorial outline, managed freelance writers and copy editors and facilitated photo and art acquisition. On a freelance basis, developed, wrote and edited elementary textbook series ranking in the top 3 adopted, sold and distributed nationally. Coordinated editorial outline, managed freelance writers and copy editors and facilitated photo and art acquisition.



Addison Wesley

• Book and Periodical Publishing
• 1 - 100 Employee

• Editor

  • Sep 1994 - Sep 1997

  Developed, wrote and edited educational software and print materials. Managed freelance writers and copy editors. Coordinated photo and art assets. Developed, wrote and edited educational software and print materials. Managed freelance writers and copy editors. Coordinated photo and art assets.