Emily Potrzuski

Senior Account Executive at Freeman Public Relations
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Contact Information
us****@****om
(386) 825-5501
Location
Verona, New Jersey, United States, JE
Languages
  • English Native or bilingual proficiency
  • Spanish Limited working proficiency
Skills

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Bio

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Credentials

  • Social Marketing Certification
    Hootsuite
    Nov, 2019
    - Oct, 2024
  • Social Media Marketing
    Hootsuite
    Nov, 2019
    - Oct, 2024

Experience

  • Freeman Public Relations
    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Senior Account Executive
      • Mar 2021 - Present

      - Spearhead influencer marketing campaigns for all clients, securing 50+ influencers per campaign across Instagram, TikTok and YouTube - Analyze trends in the industry and use insights to make recommendations to clients when planning PR strategies and programs - Develop media strategy through a variety of channels to gain brand recognition and increase sales - Manage and secure interviews for TV media tours - Serve as the day-to-day client contact for four accounts - Manage and onboard new hires and company interns Show less

    • Account Executive
      • Aug 2019 - Mar 2021

      - Managed media events and trade shows agency-wide, acting as a daily liaison between event coordinators and the agency and/or clients - Actively participated in client brainstorm sessions as well as agency-wide brainstorms - Contributed to program development and planning for existing and new business plans

    • Assistant Account Executive
      • Jul 2018 - Jul 2019

      - Created and distributed press materials including pitches, fact sheets and press releases - Developed and maintained working relationships with various media representatives and secured placements with top-tier media across all mediums on behalf of clients - Managed and staffed media events, submitting required forms, meeting all deadlines and introducing new product to media on behalf of the client

    • Account Coordinator
      • Nov 2017 - Jul 2018

      - Worked across multiple accounts, establishing and maintaining effective relationships with clients and key media - Secured placements with media and YouTube outlets - Built and monitored media coverage trackers and press clippings on behalf of four clients - Created client product press materials and wrote pitches for digital outreach - Crafted bi-weekly agendas, monthly reports and year-end reports for all clients - Created and updated national, regional and local media lists - Coordinated shipments, organized product and handled inventory Show less

    • Assistant Account Coordinator
      • Aug 2017 - Nov 2017

      •Manages multiple accounts, establishing and maintaining effective relationships with clients and key media•Secures placements with top tier media outlets•Creates and monitors media coverage trackers and press clippings•Writes pitches for digital and print outreach•Creates press materials for products from each client•Creates bi-weekly agendas, monthly reports and year end reports for all clients•Creates and updates national and regional media lists•Participates in brainstorm sessions for clients•Attends trade shows and events to promote key products for clients•Responsible for coordinating shipments, organizing products, and taking inventory•Reports directly to Executive Vice President Show less

  • Fairleigh Dickinson University
    • United States
    • Higher Education
    • 700 & Above Employee
    • Public Relations & Social Media Intern
      • Sep 2016 - May 2017

      Drafted press releases and media advisories for university events, wrote and published articles surrounding news at Fairleigh Dickinson, developed social media content to engage users across university platforms including Instagram and Twitter, managed specific projects and deadlines independently, compiled data and information for use in press releases and media alerts. Drafted press releases and media advisories for university events, wrote and published articles surrounding news at Fairleigh Dickinson, developed social media content to engage users across university platforms including Instagram and Twitter, managed specific projects and deadlines independently, compiled data and information for use in press releases and media alerts.

  • ZETA TAU ALPHA
    • Madison, New Jersey
    • Historian - Reporter
      • May 2016 - Dec 2016

      Was responsible for managing the chapter social media accounts and taking photos at chapter events, created an effective public relations campaign on a campus, community, and national level, sat on the Executive Board and made executive decisions to benefit the chapter. Was responsible for managing the chapter social media accounts and taking photos at chapter events, created an effective public relations campaign on a campus, community, and national level, sat on the Executive Board and made executive decisions to benefit the chapter.

  • Odyssey
    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Editor in Chief
      • Jan 2016 - Oct 2016

      Manage a staff of writers, editing content weekly, planning and holding staff meetings, and recruiting and hiring new writers.

    • Social Media Director
      • Oct 2015 - Oct 2016

      Weekly responsibilities include sharing each staff writer's article and make sure it represents the Odyssey brand.

    • Content Creator
      • Aug 2015 - Oct 2016

      Responsibilities include writing an original piece every week, sharing on various media platforms, and attending staff meetings.

  • Narrative
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Public Relations Intern
      • Jun 2016 - Jul 2016

      Responsibilities include monitoring media outlets for mentions, assisting with clippings for clients, assisting in event preparation and at events in the NYC area, editor and celebrity gifting, and list building. Responsibilities include monitoring media outlets for mentions, assisting with clippings for clients, assisting in event preparation and at events in the NYC area, editor and celebrity gifting, and list building.

  • College Fashionista
    • United States
    • Internet Publishing
    • 1 - 100 Employee
    • Style Guru Intern
      • Dec 2015 - May 2016

      I submit an original article every month regarding the latest fashion trend on campus along with taking photographs of the models. I submit an original article every month regarding the latest fashion trend on campus along with taking photographs of the models.

  • Ocean Treasures
    • Ocean City, New Jersey
    • Sales Associate
      • May 2014 - May 2016

      Held cashier and other assigned duties. Outstanding seller of hermit crabs. Held cashier and other assigned duties. Outstanding seller of hermit crabs.

  • Children's Ballet Workshop
    • Student Teacher
      • Sep 2009 - Jun 2013

      As a Student Teacher, I assisted my dance teacher in conducting class. Responsibilities included taking attendance, office work such as handling class and costume payments, answering the phone, and choreographing. As a Student Teacher, I assisted my dance teacher in conducting class. Responsibilities included taking attendance, office work such as handling class and costume payments, answering the phone, and choreographing.

Education

  • Fairleigh Dickinson University-Florham Campus
    Bachelor’s Degree, Communication, General
    2013 - 2017
  • Fairleigh Dickinson University
    Communication and Media Studies/Public Relations
    2015 - 2017
  • Fairleigh Dickinson University
    Biochemistry
    2013 - 2015

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