Emily Piernick

Marketing Manager at illumino.co
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Location
Rochester, New York, United States, US

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Credentials

  • Social Media Simternship™
    Stukent
    Apr, 2023
    - Sep, 2024
  • Inbound Marketing
    HubSpot Academy
    Jul, 2022
    - Sep, 2024
  • Social Media Marketing
    HubSpot Academy
    Jan, 2023
    - Sep, 2024
  • Email Marketing
    HubSpot Academy
    Aug, 2022
    - Sep, 2024
  • Social Media Marketing
    HubSpot Academy
    Aug, 2022
    - Sep, 2024
  • Inbound
    HubSpot Academy
    Jun, 2022
    - Sep, 2024
  • Digital Marketing
    HubSpot Academy
    Aug, 2022
    - Sep, 2024

Experience

    • Marketing Services
    • Marketing Manager
      • Jun 2023 - Present

      •Manage B2B marketing initiatives for a diverse client roster in the life science industry by conducting original research, creating compelling content including eBooks and mini courses, designing visually appealing materials with Canva, digesting expert interviews, drafting press releases, and writing engaging blog posts, resulting in an increased brand visibility, client satisfaction, and retention •Organize and document all client marketing projects, deadlines, and deliverables, ensuring timely completion by effectively communicating with team members and clients through Slack, email, Google Drive, and Zoom, to foster seamless collaboration •Contribute to internal projects and business development efforts by leveraging social media channels such as LinkedIn to curate captivating newsletters, create an impressive media kit to attract new clients and position the company as a prominent industry leader Show less

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Social Media Engagement Specialist
      • Jan 2023 - May 2023

      •Created campaign-based content across social media platforms for clients that increases audience levels and promotes engagement •Collaborated with clients and agency team members to identify and create compelling stories as well as ideate and create photo and video content for social platforms including Instagram, Facebook, YouTube, TikTok, LinkedIn, and Twitter •Researched marketplace trends and develop blog postings to grow following and engagement metrics for assigned social accounts and engage the clients’ social audiences and increase engagement metrics for assigned social media accounts Show less

    • United States
    • Advertising Services
    • Associate Marketing Manager
      • Sep 2021 - Jan 2023

      •Provided marketing support and assistance to the founder of Virtù B2B, a fast-growing B2B marketing agency, through the editing of white papers, lead magnets, and press releases while simultaneously developing original content including blog posts, articles, social media posts, graphic creations, and email marketing sequences to expand Virtù B2B and successfully achieve client marketing goals •Performed extensive market and competitive analyses research to identify and report on new growth opportunities, including keyword research, Search Engine Optimization, social media reach, and aggregation of client interviews to curate targeted marketing content •Established and maintain scalable processes to ensure marketing campaigns are results-oriented, to support and maintain marketing systems including, HubSpot, MailChimp, Click Funnels, and LinkedIn Sales Navigator to aid in performance analysis and monitor outreach Show less

    • Marketing Intern
      • May 2021 - Aug 2021

    • Gambling Facilities and Casinos
    • 1 - 100 Employee
    • Virtual Server Host
      • May 2021 - Oct 2022

      •Coordinated and ran educational Minecraft gaming sessions for children aged 7-12 to foster analytical, social, and communication skills •Executed pre planned educational activities and curated creative original content on the topics of coding, physics, and architecture •Managed technical issues corresponding to log in, server, and account problems by utilizing the website server.pro and communicating with parents, library staff, and children on next best steps to take as well as working to preemptively prevent future technical issues Show less

    • United Kingdom
    • Retail
    • Seasonal Sales Representative
      • Jun 2019 - Aug 2021

      •Accelerated customers’ decisions with product choices through personal recommendations to ensure satisfaction with purchases •Handled register and monetary transactions by multitasking quickly and effectively to decrease customer wait time and increase sale •Accelerated customers’ decisions with product choices through personal recommendations to ensure satisfaction with purchases •Handled register and monetary transactions by multitasking quickly and effectively to decrease customer wait time and increase sale

    • United States
    • Consumer Services
    • 700 & Above Employee
    • Caregiver for Child with Autism Spectrum Disorder
      • Sep 2020 - May 2021

      •Provided for a child with Autism Spectrum Disorder on daily living and transportation to ensure their days are happy and fulfilled •Encouraged child with hands-on projects such as physical activities and grasping to improve hands on coordination and motor skills •Provided for a child with Autism Spectrum Disorder on daily living and transportation to ensure their days are happy and fulfilled •Encouraged child with hands-on projects such as physical activities and grasping to improve hands on coordination and motor skills

    • United States
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Student Ambassador
      • May 2020 - May 2021

      • Provided informational and health related posts for the company's social media in order to help grow their goals of spreading a healthy lifestyle • Shared my own day to day experiences regarding fitness and healthy food recipes to provide other college students with suggestions to remain on a focussed and dedicated way of life • Provided informational and health related posts for the company's social media in order to help grow their goals of spreading a healthy lifestyle • Shared my own day to day experiences regarding fitness and healthy food recipes to provide other college students with suggestions to remain on a focussed and dedicated way of life

    • Higher Education
    • 700 & Above Employee
    • Transportation and Parking Services Marketing Intern
      • Aug 2020 - Dec 2020

      •Promoted TAPS as a student ambassador through curation of informational flyers in various locations around campus, handing out flyers/giveaways, and generating digital marketing content to better inform the campus community on transit and parking •Participated in brainstorming with supervisor and interns at weekly meetings to discuss updates and the focus of the upcoming week •Promoted TAPS as a student ambassador through curation of informational flyers in various locations around campus, handing out flyers/giveaways, and generating digital marketing content to better inform the campus community on transit and parking •Participated in brainstorming with supervisor and interns at weekly meetings to discuss updates and the focus of the upcoming week

    • United States
    • Non-profit Organizations
    • 300 - 400 Employee
    • Apparel Committee Member
      • Aug 2020 - Dec 2020

      •Helped to design and give personal artistic input on the sorority’s chapter apparel that the committee head develops for review •Researched and brainstorm new ideas and graphics for a variety of clothing that the chapter would purchase to represent the sorority •Helped to design and give personal artistic input on the sorority’s chapter apparel that the committee head develops for review •Researched and brainstorm new ideas and graphics for a variety of clothing that the chapter would purchase to represent the sorority

    • United States
    • Mental Health Care
    • 1 - 100 Employee
    • Mother’s Assistant
      • Dec 2018 - May 2019

      • Prepared meals and bathed children by understanding of nighttime routine to allow mother to focus on work and responsibilities • Supervised children during outside and indoor playtime through mature control in order to keep children safe • Prepared meals and bathed children by understanding of nighttime routine to allow mother to focus on work and responsibilities • Supervised children during outside and indoor playtime through mature control in order to keep children safe

    • Product and Sales Assistant
      • Jul 2015 - Oct 2018

      •Contributed to package design decisions through personal artistic input resulting in a colorful and eye pleasing arrangement •Labeled, packed, and manufactured product to ship to local buyers in order to help the company expand into more stores •Contacted buyers and potential buyers through email and phone with order requests to refill stock in stores to increase sales •Contributed to package design decisions through personal artistic input resulting in a colorful and eye pleasing arrangement •Labeled, packed, and manufactured product to ship to local buyers in order to help the company expand into more stores •Contacted buyers and potential buyers through email and phone with order requests to refill stock in stores to increase sales

Education

  • Binghamton University
    Bachelor's degree, Business Administration and Management, Marketing
    2019 - 2023
  • Long Beach Senior High School
    The International Baccalaureate Diploma Programme
    2015 - 2019

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