Experience

JustGiving

• United Kingdom
• Technology, Information and Internet
• 100 - 200 Employee

• Head of UK PR

  • Oct 2022 - Present



Co-op

• United Kingdom
• Retail
• 700 & Above Employee

• Corporate PR Lead

  • Oct 2021 - Oct 2022

• Lead PR Manager

  • Nov 2019 - Oct 2021

• Press & Media Relations Manager, Funeralcare, Legal & Health

  • Aug 2018 - Nov 2019

• Press & Media Relations Manager, Insurance

  • Mar 2017 - Aug 2018

  Led the PR agenda for Co-op Insurance – a major national insurance provider with 1.5 million customers, over 1,000 colleagues and revenues of over £200 million. Responsible for management of a team across major product lines of home, motor, pet, travel and commercial insurance.The role covered corporate and consumer PR activity, and included engagement with business leaders right up to CEO level.Responsible for managing complex reputational issues both from a PR, social and internal comms perspective.

• Press Officer, Funeralcare & Legal

  • May 2014 - Mar 2017

  Managed the PR agenda for Co-op Legal Services, which involved building good relationships with key stakeholders at all levels, the creation of annual PR plans in line with business and marketing objectives and managing the business’ reputation. Led national integrated comms campaigns for Funeralcare and Legal Services, two of which achieved multiple national and North West PR award wins in 2016. Built strong relationships with relevant national, regional and trade media, ensuring our spokespeople were front of mind for upcoming opportunities.



North West Ambulance Service NHS Trust

• United Kingdom
• Hospitals and Health Care
• 700 & Above Employee

• Press Officer

  • Jan 2013 - May 2014

  First point of contact for handling complex and sensitive media and MP enquiries, on a reactive basis often to very tight deadlines Managing the Trust’s Twitter feed in line with overall comms plan, public affairs, external awareness dates and broader NHS. First point of contact for handling complex and sensitive media and MP enquiries, on a reactive basis often to very tight deadlines Managing the Trust’s Twitter feed in line with overall comms plan, public affairs, external awareness dates and broader NHS.



Freelance

• Freelance PR and Communications Consultant

  • Nov 2012 - Jan 2013

  Supported Amaze PR with their national Save the Children campaign which involved proactively pitching to national brands to source the main raffle prize for their mummy blogger event. Successfully secured a ‘must have’ Bugaboo pram (retail price £790). Supported Amaze PR with their national Save the Children campaign which involved proactively pitching to national brands to source the main raffle prize for their mummy blogger event. Successfully secured a ‘must have’ Bugaboo pram (retail price £790).



ITV

• United Kingdom
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Assistant Publicity Manager

  • Mar 2012 - Nov 2012

  Developed a creative theme for Emmerdale’s 40th Birthday press event the aim of which was to engage media ahead of the soap’s first ever live episode Managed the creation of the 40th Birthday press pack which involved; interviewing actors to draw our key storylines for media, managing photography briefs, developing infographics, sourcing interesting facts from the soap’s archive and working closely with colleagues across marketing, production, wardrobe and itv.com Pitched and coordinated photoshoots for national features writers and soap magazines and drafted news copy to tease out specific storyline information to create a drumbeat of media articles ahead of the live episode Managed Emmerdale’s presence on social media