Emily O'Toole

VP of Commerce Strategy at Tinuiti
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Contact Information
us****@****om
(386) 825-5501
Location
Seattle, Washington, United States, US

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Experience

    • United States
    • Advertising Services
    • 700 & Above Employee
    • VP of Commerce Strategy
      • Aug 2023 - Present

    • VP of Retail Strategy Softlines & Beauty
      • Aug 2021 - Aug 2023

    • Director of Softlines & Beauty
      • Mar 2021 - Aug 2021

    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • Director of Account Managment, Softlines and Beauty
      • Jun 2017 - Aug 2021

    • United States
    • Software Development
    • 700 & Above Employee
    • Manager, Vendor Management
      • Mar 2017 - May 2017

    • Senior Vendor Manager, Key Brands and Strategic Initiatives
      • Jul 2015 - Feb 2017

      Responsible for strategic development of key brands and vertical growth initiatives. Managed complex accounts and delivered triple digit growth across all areas of responsibility.

    • Vendor Manager
      • Mar 2013 - Jul 2015

    • United States
    • Retail
    • 700 & Above Employee
    • Buy Planner Girls 4-16
      • Jan 2012 - Feb 2013

      National Buy Planner for Girls 4-16 for 116 retail stores and Nordstrom.com. Oversight and planning for Girls Sportswear and Collections with an annual volume of over $75M. • Ended 2012 with sales + 6% to plan and a gross margin pickup of 14% over plan – achieved an all-time high in sales and GM$. • Negotiated sharper costing with key suppliers – increased margin over 300bp.• Developed “Key Partner Relationship” agreement with suppliers to achieve all-time high goals for sales, GM and turn by negotiating open-sizing, RTVs and key item discounts at the beginning of the year. Show less

    • Buy Planner
      • Jul 2010 - Dec 2011

      National Buy Planner for Girls 4-6x for 116 stores and Nordstrom.com.• Received the Planner of the Year award. Ended 2011 with the highest volume increase in the division as well as the largest gross margin dollar increase

    • Online Inventory Manager
      • Jul 2008 - Jul 2010

      Nordstrom Direct Inventory Manager - responsible for bottoms-up planning for six departments and three buyers - each with varying personalities, communication styles and motivations.

    • Assistant Inventory Manager
      • Dec 2006 - Jul 2008

      Started as a temp, doing filing and data entry. Offered a full-time position after just three months - rare for Nordstrom to offer the position to someone with no store experience.

Education

  • Colorado College
    Bachelor of Arts (B.A.), English Literature
  • Flintridge Preparatory School

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