Experience

United Way of the Capital Region

• United States
• Non-profit Organization Management
• 1 - 100 Employee

• community impact manager-health

  • May 2018 - Present

  Manage community initiative to improve access to healthcare for the uninsured. Facilitate committee of community leaders to assure collaboration, adherence to mission and continued progress toward established goals. Monitor and report on program outputs and outcomes with a focus on addressing problems and continuously improving the program. Work collaboratively with marketing and communications team to promote the initiative to the underserved community and to potential donors. Act as UWCR liaison to the field team to maintain standards, direct implementation and troubleshoot barriers. Develop policy and procedure manual using input from the field team and leadership. Manage initiative budget. Foster relationships with new partners to enhance the project. Show less



self employed

• communications consultant/writer

  • Jun 2000 - May 2018

  Work with public relations, advertising, non-profits, trade associations, healthcare, and senior living organizations to plan, develop and disseminate targeted communications in a variety of platforms. Conduct interviews and research to create targeted communications plans, social media and web content, annual reports, opinion columns, feature articles, brochure copy, press releases and other written materials for diverse clients including: UPMC Susquehanna, UPMC Pinnacle, Mary Washington Health System, Country Meadows Retirement Communities, Milton Hershey School, PRWorks Inc., and Martin Communications Accredited, Public Relations Society of America in 1998 Show less



UPMC

• United States
• Hospitals and Health Care
• 700 & Above Employee

• marketing associate

  • Oct 1994 - Jun 2000

  Served as marketing/communications consultant to internal clients including Human Resources, Women’s & Children’s Services and Senior Services. Developed and oversaw implementation of marketing and communications plans for these services in cooperation with respective administrators. Responsibilities included oversight of development for print, radio and television advertising, informational videos and printed materials as well as management of one full-time employee responsible for the senior affinity program. Oversaw creation and development of PinnacleHealth Web site (www.pinnaclehealth.org) and online advertising strategies. Served as editor of community newsletter, The Peak of Health, and the annual report. Participated on the team responsible for the development and launch of internal and external communications for the healthcare merger that created PinnacleHealth in 1996 and ensuing PinnacleHealth branding strategy. Developed and executed employee and patient communications plan for Consolidation and Modernization project, 1997-2000. Show less



Home Builders Association of Metropolitan Harrisburg

• director of communications

  • Jan 1993 - Oct 1994

  Responsible for advertising and publicity for the Pennsylvania Home Builders Show and the Home-A-Rama. This included: development and execution of publicity and advertising strategies; creation and placement of radio, television and print advertising; production and ad sales for show program guides and working with the media to maximize publicity. Maintained association image with media through press releases, letters to the editor and special announcements. Wrote speeches and editorials for use by HBA leadership. Editor, writer and designer for The Home Builder magazine. Served as staff liaison to committees. Show less



Pennsylvania Builders Association

• assistant director of communications

  • Feb 1991 - Jan 1993

  Responsible for scheduling, writing, design and production of all printing projects, quarterly magazine and five regular newsletters. Responsible for soliciting printing bids and keeping projects within budget. As editor of Builder Magazine, selected cover illustrations, wrote and assigned features, coordinated regular features, designed layouts and chose graphics. Created and oversaw editorial review board. Assisted with development and promotion of special events and media relations. Assigned and oversaw communications intern projects. Assisted with video newsletter production and scripting of other audio and video projects. Assisted with spokesperson training and maintenance of spokesperson network. Show less