Brand & Marketing Manager

• Jul 2020 - Present

In this role, I am responsible for writing & executing all of Luke's Local marketing strategies, reviewing & overseeing creative assets and photoshoots, managing the Brand budget, and analyzing data to uncover insights about consumer growth and retention.

Marketing & Content Lead

• Jul 2018 - Jul 2020

In this role, I executed seasonally relevant and exciting content campaigns for platforms such as Instagram, Facebook, and Mailchimp, as well as created visual assets and copy for paid advertising campaigns according to established campaign guidelines. I tracked the success of paid advertising campaigns through key metrics, such as CTR and CPC, and the success of marketing campaigns & weekly content through key weekly metrics, such as user interactions and ROI. Lastly, I assisted in writing & executing quarterly marketing strategies according to the quarterly marketing budget set forth by the leadership team.

Manager of Customer Experience

• Apr 2017 - Jul 2018

In this role, I was responsible for setting and maintaining customer experience standards across departments, working with the Luke's Local development team to implement improvements and new features on the Luke's Local app based on customer feedback, and expanding the Community Commons program to execute monthly events and workshops. I continued to oversee the catering business and customer service on a daily basis, as well as ensure all customer-facing components of our customer's digital experience were accurate, beautiful, and user-friendly.

Customer Experience Lead

• Apr 2017 - Jul 2018

Customer Service Supervisor

• Jul 2016 - Jul 2017

Customer Service Supervisor & Team Educator

• Sep 2013 - Apr 2016