Experience

CBDistillery

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Senior Brand Manager of Influencer & Social Strategy

  • Jan 2023 - Present

  Denver, Colorado, United States

• Manager of Influencer Relations and Social Media Strategy

  • Jan 2019 - Jan 2023

  Denver, CO -Develop and execute influencer marketing strategies and creative campaigns -Write custom influencer proposals -Identify and build long-lasting relationships with prominent influencers and thought leaders -Research relevant industry experts, competitors, target audience and users -Brainstorm new, creative approaches to influencer campaigns -Co-create photo and video content with influencers -Keep abreast of emerging trends and technologies while considering the customer… Show more -Develop and execute influencer marketing strategies and creative campaigns -Write custom influencer proposals -Identify and build long-lasting relationships with prominent influencers and thought leaders -Research relevant industry experts, competitors, target audience and users -Brainstorm new, creative approaches to influencer campaigns -Co-create photo and video content with influencers -Keep abreast of emerging trends and technologies while considering the customer journey that ultimately brings them to our E-commerce site with a domain ranking of 66 and conversion rate of ~8%. -Coordinate closely with design and email team to ensure creative design, promotions and cross-channel marketing and grow new loyalty and subscription programs -Liaising with the marketing team to create and coordinate marketing strategies that work across different channels -Align influencer goals with CBDistillery's business objectives -Monitor and track all influencer mentions and analytics to determine ROI -Manage affiliate program and help drive new customers to the E-Commerce website -Create affiliate strategies in order to work with top SEO sites and give CBDistillery prominent placement -Broker deals with sponsored athletes and create a strategy for long-term, reciprocal and authentic partnerships -Co-host of The CBD Movement Podcast: I interview scientists, cultivators, government officials and CBD pioneers separate fact from fiction. l tackle the tough questions around the health benefits of CBD, how CBD is different from marijuana and regulations governing the fast growing multi-billion-dollar industry. From its seemingly overnight boom to future trends, the CBD Movement podcast is the place to know what’s happening first.



Sprocket Communications

• Social Media Strategist + Content Creator + Influencer Relations

  • Mar 2018 - Jan 2019

  Greater Denver Area -Create robust social media strategies rooted in paid and organic initiatives, and based on clients’ unique needs in order to receive best ROI and sustain engagement amongst target audiences for fitness, lifestyle, cannabis and hospitality brands -Ensure a strategic, personal and compelling flow within omni-channel presence for brands -Develop pitch, and execute multiple influencer campaigns and programs for an array of clients **Led a panel at Denver Start-Up Week discussing the… Show more -Create robust social media strategies rooted in paid and organic initiatives, and based on clients’ unique needs in order to receive best ROI and sustain engagement amongst target audiences for fitness, lifestyle, cannabis and hospitality brands -Ensure a strategic, personal and compelling flow within omni-channel presence for brands -Develop pitch, and execute multiple influencer campaigns and programs for an array of clients **Led a panel at Denver Start-Up Week discussing the importance of utilizing micro-influencers for your brand. -Forge trusted and authentic relationships between brands and influencers while nurturing online communities -Augment client events in real-time through influencer relations and social media coverage -Track and provide meaningful and insightful data from multiple native social platforms as well as by utilizing outside tools -Create media-rich content and write copy -Stay up to date on social media trends in order to deliver most relevant results Show less



Communica

• United States
• Advertising Services
• 1 - 100 Employee

• Public Relations and Digital Strategist

  • Jul 2014 - Mar 2018

  31 N. Erie St. Toledo, OH 43615 Social Media/ Real-Time: -Real-time ad-development -Increase brand share of voice during events with social media marketing -Create content strategies by capturing authenticity, brand voice, and storytelling on all social content channels -Identify and employ the most effective channels for delivering client messages -Monitor and analyze real-time conversations for immediate response and customer service -Counsel on multi-channel content management, daily posting and response… Show more Social Media/ Real-Time: -Real-time ad-development -Increase brand share of voice during events with social media marketing -Create content strategies by capturing authenticity, brand voice, and storytelling on all social content channels -Identify and employ the most effective channels for delivering client messages -Monitor and analyze real-time conversations for immediate response and customer service -Counsel on multi-channel content management, daily posting and response strategies -Demonstrate the ROI of integrated online campaigns by tracking your program objectives against actual engagement and conversion -Launch new channels (i.e. Periscope) and social industry innovations (i.e. Facebook Canvas ads) from constant A/B testing and analyzing trends -Collaborate cross-functionally daily with creative, media, PR and account teams -Qualify and partner with social media influencers to create brand stories and personality Public Relations: -Most recently: Led all media relations, PR and social media initiatives for the opening of the Renaissance Toledo Downtown Hotel, as well as both restaurants within the hotel, Brim House and The Heights. -Internal communications -Copywriting -Community relations -Media training -Media monitoring, relations and list development -Press release writing and distribution -Crisis communications planning and support -Events planning and coordination Show less



University of Toledo Business Incubator

• Copywriter and Social Media Consultant

  • Jan 2014 - Jul 2014

  Toledo, Ohio I provide content strategy creation, event strategy consultation and implementation, web-management, social media management and advising, and PR consultation for start-up companies in the business incubator. -Light growth hacking and search engine optimization