Research Operations Associate

• Nov 2022 - Present

UX Research Graduate Consultant

• Jul 2022 - Sep 2022

PlayYourCourt is a popular tennis platform and community that connects tennis players with practice partners and coaches. • Led end-to-end research activities, including the planning and executing of a multifaceted recruitment strategy on Facebook, Instagram, and tennis clubs. Created an in-depth interview discussion guide and conducted 20 in-depth interviews. • Influenced website and app design strategy by presenting findings and recommendations to the CEO and UX design team. Suggestions about features to modify and implement had impact on the rebuild of the website and app.

Market Research Graduate Consultant

• May 2022 - Sep 2022

Student consulting project for Master’s Capstone Treatise at USC addressing research questions for Boardriders brands and global clothing industry leaders, ROXY and RVCA. • Conducted 30 in-depth interviews with participants recruited in 16 states and designed a robust awareness, trial, and usage survey distributed nationwide. • Presented 3 reports of actionable qualitative, quantitative, and secondary research findings to global team leaders impacting product development, design strategy, and marketing initiatives. • Prepared a 45-page treatise titled, "You're Included: The Power of Diverse and Inclusive Advertising in the Fitness Industry".

UX Research Intern

• May 2022 - Sep 2022

Like Family is an aged care and disability support startup that connects people of all ages and ability with social carers to improve well-being and reduce social isolation. • Kickstarted research initiatives and engagement with users in collaboration of UX design team by supporting the creation of a user research program and framework, including session materials, a recruitment strategy, and scripts. • Synthesized findings from 100+ unmoderated user sessions and heatmaps into presentations discussed with product and engineering team. • Developed user journey maps, personas, user-centric stories, and wireframes to inform website design and research.

Executive Assistant

• Sep 2019 - Sep 2022

Intercare Therapy, Inc. is a healthcare services provider working with children and adolescents with autism and other related disorders. With 12 offices and over 800 employees, Intercare Therapy is an industry leader in the applied behavior analysis healthcare space, with its mission to provide exceptional services and empower families to lead independent lives. • Designed surveys and analyzed results into compelling reports for 12 offices nationwide. • Key contributor of the physician outreach program: Performed outreach with medical practices and reported monthly progress and trends. • Member of DEI Council and key facilitator of discussions. Planned all workshops and activities with leadership team members. • Wrote weekly newsletters to all-staff with latest Intercare news, DEI articles, and general updates to boost morale, culture and reinforce Intercare values.

Executive Project Manager

• May 2019 - Sep 2019

Wolk & Levine, LLP is a boutique law firm providing legal services to individuals and businesses in a diverse range of practice areas throughout California.• Managed administrative projects and supported performance reviews of staff members. • Orchestrated and oversaw recruiting efforts of 100+ candidates for legal and administrative roles, including senior-level attorneys. • Led marketing efforts by managing 6 social media platforms and engaging 1,000+ clients with email campaigns.

Executive Assistant

• May 2018 - May 2019

Executive Assistant & Estate Manager

• Jun 2017 - Nov 2017

Soothe is a multi-national wellness service provider offering on-demand massage therapy and other wellness services. Worked directly with CEO as an EA/PA. • Independently hired and managed house staff and groundskeepers at all properties; oversaw all maintenance and repairs to 4 multimillion dollar estate properties in Los Angeles and Las Vegas. • Managed busy schedule of business and personal appointments for the CEO. Coordinated all domestic and international business and personal travel arrangements.

Executive Assistant

• Dec 2016 - Jun 2017

Normal VR is a virtual reality startup founded on the mission to connect and empower people through technology. • Coordinated all domestic travel arrangements for the CEO. • Assisted with the hiring and selection process of new hires at the newly founded startup. • Provided support with formally establishing the startup by filing necessary paperwork and communicating with legal services. • Ran payroll, paid credit card bills, and reconciled bank accounts monthly. Normal VR is a virtual reality startup founded on the mission to connect and empower people through technology. • Coordinated all domestic travel arrangements for the CEO. • Assisted with the hiring and selection process of new hires at the newly founded startup. • Provided support with formally establishing the startup by filing necessary paperwork and communicating with legal services. • Ran payroll, paid credit card bills, and reconciled bank accounts monthly.

Executive Assistant & Grant Writer

• Aug 2016 - Apr 2017

Bruce Graham Ventures was a consulting firm that worked with organizations nationally in the nonprofit sector. • Assisted in seeking grants, writing proposals, and finding private funders for nonprofit organization clients leading to the acquisition of over $250,000. • Researched and analyzed proper funding sources. • Managed all digital marketing/promotional campaigns and social media. • Managed firm's budget and processed invoices. Bruce Graham Ventures was a consulting firm that worked with organizations nationally in the nonprofit sector. • Assisted in seeking grants, writing proposals, and finding private funders for nonprofit organization clients leading to the acquisition of over $250,000. • Researched and analyzed proper funding sources. • Managed all digital marketing/promotional campaigns and social media. • Managed firm's budget and processed invoices.

Undergraduate Research Assistant to Dr. Maureen Callanan

• Jun 2016 - Sep 2016

At UCSC's Psychology department, I worked closely with Dr. Maureen Callanan on research focused on cognitive and language development in preschool children, exploring how children come to understand the world through everyday conversations with parents. • Conducted observational and qualitative research: Supported set-up of video and voice recording technology at the school where research was conducted. • Collected, analyzed, and content-coded qualitative data from field observations and child-parent recordings. Attended weekly meetings to enhance study and discuss progress.

Waitress

• Oct 2012 - Oct 2013

Kelly’s French Bakery has been baking the best bread and pastry in Santa Cruz County since 1981. Originally opened in the Courtyard Commons downtown Santa Cruz, Kelly’s has since developed into a popular Westside cafe as well as a booming wholesale operation. Kelly’s French Bakery has been baking the best bread and pastry in Santa Cruz County since 1981. Originally opened in the Courtyard Commons downtown Santa Cruz, Kelly’s has since developed into a popular Westside cafe as well as a booming wholesale operation.

Teacher Aide

• Jun 2013 - Sep 2013

Palm Crest Elementary is a top-rated public school for children in grades K-6. • Supported teacher in "Cooking Around the World" class by assisting children individually or in small groups in order to help them master culinary assignments. Palm Crest Elementary is a top-rated public school for children in grades K-6. • Supported teacher in "Cooking Around the World" class by assisting children individually or in small groups in order to help them master culinary assignments.

Deep Space Network Public Relations Intern

• Jun 2011 - Sep 2011

The Jet Propulsion Laboratory is a federally funded research and development center and NASA field center. • Publicized the mission of the Deep Space Network by holding presentations with visitors. • Created and organized a database of over 5,000 documents and photographs. • Created the Deep Space Network Facebook page and assisted in posting on the NASA Jet Propulation Laboratory Facebook page. The Jet Propulsion Laboratory is a federally funded research and development center and NASA field center. • Publicized the mission of the Deep Space Network by holding presentations with visitors. • Created and organized a database of over 5,000 documents and photographs. • Created the Deep Space Network Facebook page and assisted in posting on the NASA Jet Propulation Laboratory Facebook page.