Social Media Manager

• Oct 2020 - Present

Senior Social Marketing Manager

• Oct 2018 - Jul 2020

- Led and developed social media and content strategies for brand’s owned channels and influencer marketing campaigns- Uncovered strategic data insights across social platforms to help guide content strategy and direction- Managed paid social media shopper marketing campaigns on Facebook, Instagram and Pinterest across the Clorox portfolio (Clorox, Hidden Valley, Glad, Burt’s Bees, etc.)- Strategically developed and managed influencer partnerships for a variety of CPG brands, both national and driving to retailer partners- Collaborated with and fostered relationships with cross-functional teams and partners outside of agency to ensure the best results for campaigns and clients- Conducted social listening via BrandWatch and Synthesio to gather insight to aid the creation of strong, relevant social content - Assisted in successful pitches for agency, developing social strategies for prospective clients- Clearly and articulately presented social recommendations, results and learning to clients and agency partners Show less

Social Marketing Manager

• Jan 2016 - Sep 2018

Public Relations Account Executive

• Jun 2015 - Jan 2016

- Collaborated with cross functional departments to develop and successfully activate fully integrated marketing campaigns - Managed press opportunities for brand spokespeople, including drafting talking points, media training, coordinating interviews, etc.- Oversaw numerous brand and retail clients and their day-to-day needs (i.e. daily reporting of print, online and social coverage)- Monitored and tracked social media activity via platforms such as Tap Influence, Sysomos, MeltWater, Vocus, etc.- Orchestrated relationships with key media contacts, securing media coverage for clients at a local and national level (i.e. Clean Eating Magazine, SELF, Delish.com, The Daily Meal, Chicago Tribune, etc.) Show less

Assistant Account Executive

• Dec 2013 - Jun 2015

• Headed the development and implementation of numerous social media/blogger initiatives for clients such as Celestial Seasonings, Procter & Gamble, Ricola, Fisher Nuts, and Pro Beauty Tools• Established and maintained relationships with key media contacts, secured client coverage in local and national print and online publications• Wrote, edited and proofread materials including press releases, pitch emails, fact sheets and POV’s

Public Relations Assistant

• Sep 2013 - Dec 2013

Intern

• Jul 2013 - Aug 2013

• Worked with clients such as Mario's Table, Indie Lee, Westfield, GiftBar, ChiTAG, Capacity Bar Group, etc. • Created social media content for clients as a way to engage with followers and potential customers • Compiled monthly social media recap reports as a way to track & monitor activity • Created content for the Skirt PR Blog and post via Word Press • Conducted research relevant to each client • Monitored & tracked client coverage, create clip reports • Worked with clients such as Mario's Table, Indie Lee, Westfield, GiftBar, ChiTAG, Capacity Bar Group, etc. • Created social media content for clients as a way to engage with followers and potential customers • Compiled monthly social media recap reports as a way to track & monitor activity • Created content for the Skirt PR Blog and post via Word Press • Conducted research relevant to each client • Monitored & tracked client coverage, create clip reports

Social Media Intern

• May 2013 - Aug 2013

•Created social media content as a way to engage with customers of Rockit Ranch Productions & their venues •Monitored & tracked social media activity through Sprout Social & compile venue reports •Maintained venue web content such as press, events, menus, etc. via Word Press •Created social media content as a way to engage with customers of Rockit Ranch Productions & their venues •Monitored & tracked social media activity through Sprout Social & compile venue reports •Maintained venue web content such as press, events, menus, etc. via Word Press

Campus Representative- Team Manager

• Aug 2011 - May 2013

• Managed and oversaw a team of 10 women • Coordinated the team's organization, communication and operations• Created awareness about Rent the Runway on campus• Facilitate the relationship between Rent the Runway and Greek life on campus• Responsible for getting all sorority social calendars each month so that events and promotions can be planned accordingly• Work with sorority presidents in order to set up times to speak about RTR at chapter meetings, to have her send out RTR news/promotions over the sorority emailing list, etc Show less

Campus Representative- Greek Liasion

• Aug 2011 - May 2012

• Facilitate the relationship between Rent the Runway and Greek life on campus• Responsible for getting all sorority social calendars each month so that events and promotions can be planned accordingly• Work with sorority presidents in order to set up times to speak about RTR at chapter meetings, to have her send out RTR news/promotions over the sorority emailing list, etc

Public Relations Intern

• May 2012 - Aug 2012

• Worked with clients such as Discovery Clothing, Roka Akor, Bombay Spice, Mity Nice, Lynn Sage Cancer Research Foundation, etc. • Searched and monitored client coverage in a daily basis • Created and updated media lists using Cision • Managed social media for numerous clients using Hootesuite • Conducted research relevant to each client • Attended T.V. segments, clothing pulls, and other client events • Worked with clients such as Discovery Clothing, Roka Akor, Bombay Spice, Mity Nice, Lynn Sage Cancer Research Foundation, etc. • Searched and monitored client coverage in a daily basis • Created and updated media lists using Cision • Managed social media for numerous clients using Hootesuite • Conducted research relevant to each client • Attended T.V. segments, clothing pulls, and other client events