Emily Hanson
Digital Content Manager at LeaseFetcher- Claim this Profile
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French Elementary proficiency
Topline Score
Bio
Credentials
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Level 3 Award in Supervising Food Safety in Catering
McDonald'sSep, 2016- Sep, 2024 -
Level 3 Diploma in Shift Management
McDonald'sSep, 2016- Sep, 2024 -
Google Analytics For Beginners
GoogleAug, 2018- Sep, 2024 -
Inbound Marketing Certificate
HubSpot AcademyFeb, 2018- Sep, 2024
Experience
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LeaseFetcher
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United Kingdom
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Motor Vehicle Manufacturing
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1 - 100 Employee
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Digital Content Manager
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Mar 2019 - Present
Lease Fetcher is an online car leasing deal comparison website. My responsibilities include:* Developing user goals-oriented, SEO-optimised content strategies for website copy and blog posts.* Developing the social media strategy and building TrustPilot reviews.* Delegating tasks to in-house/freelance writers and providing ongoing support and feedback. * Tracking performance KPIs for all landing pages and blog posts.* Ongoing content management using Prismic CMS.* Manning the Customer Service webchat feature.* Working with the Digital PR team to create unique content for link-building outreach.* Working with development team to ensure we have the most up-to-date deals available and to remove Technical SEO stumbling blocks.
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Digital Impact
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Digital Content Manager
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Jul 2018 - Present
My role at Digital Impact involves coordinating the content team to achieve SEO targets for all clients. As a small agency, I have had the opportunity to see digital marketing strategies through from start to finish, gaining skills in keyword research, content creation, link prospecting and outreach, technical SEO, and performance analysis. My role at Digital Impact involves coordinating the content team to achieve SEO targets for all clients. As a small agency, I have had the opportunity to see digital marketing strategies through from start to finish, gaining skills in keyword research, content creation, link prospecting and outreach, technical SEO, and performance analysis.
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McDonald's
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1 - 100 Employee
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Shift Manager
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Mar 2014 - Jan 2018
Promoted twice in three years, I was a valuable team player and leader. Demonstrating attention to detail, communication, and organisational skills in a high-pressured environment, my duties included planning and coordinating shifts, managing the safe, and completing health and safety documentation. Promoted twice in three years, I was a valuable team player and leader. Demonstrating attention to detail, communication, and organisational skills in a high-pressured environment, my duties included planning and coordinating shifts, managing the safe, and completing health and safety documentation.
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Northlight Heritage
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United Kingdom
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Environmental Services
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Heritage Outreach Assistant Intern
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Jun 2016 - Sep 2016
As a research intern for the World War One ‘Digging In’ project, I researched and composed content to generate interest in the project. I used WordPress to manage the online content. As a research intern for the World War One ‘Digging In’ project, I researched and composed content to generate interest in the project. I used WordPress to manage the online content.
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University of Glasgow
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United Kingdom
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Higher Education
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700 & Above Employee
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Archives Research Intern
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Nov 2015 - Apr 2016
I worked in a small team to research and compile a fact sheet about University of Glasgow student experiences from the 1960s to the 1980s. I located and consulted source material from the UoG archives and the findings were presented to university alumni and stakeholders. I worked in a small team to research and compile a fact sheet about University of Glasgow student experiences from the 1960s to the 1980s. I located and consulted source material from the UoG archives and the findings were presented to university alumni and stakeholders.
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Education
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2017 - 2018
University of Strathclyde
MSc, Marketing -
2013 - 2017
University of Glasgow
MA (Soc Sci), Economic and Social History
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