Experience

Wolverine Power Cooperative

• United States
• Utilities
• 1 - 100 Employee

• Corporate Communications

  • Mar 2023 - Present

  ∙ Execute the cooperative’s communications strategy, including; producing and disseminating corporate, member, and external communications; serving as marketing and communications support for Wolverine’s members; and serving as a creative resource for Wolverine employees. ∙ Write and design all internal and external communications including articles, newsletters, presentations, reports, website content, press and news releases, and other communication projects ∙ Collaborate with… Show more ∙ Execute the cooperative’s communications strategy, including; producing and disseminating corporate, member, and external communications; serving as marketing and communications support for Wolverine’s members; and serving as a creative resource for Wolverine employees. ∙ Write and design all internal and external communications including articles, newsletters, presentations, reports, website content, press and news releases, and other communication projects ∙ Collaborate with Wolverine leadership and member-cooperative staff to advance Wolverine and its members’ marketing and communications initiatives. Show less



emilyhaineslloyd.com

• Writer | Owner

  • 2006 - Present

  Greater Grand Rapids, Michigan Area • Develop brand-forward campaigns for print, outdoor, social, radio and TV (B2B and B2C) • Maintain independent deadlines, while coordinating efforts with clients and other freelancers • Created brand poster for national craft beer client. That poster has sold more copies than all their other posters. Combined. Offer variety of creative options including: copywriting, features writing, blogging, creative direction, social media editorial calendars, content creation & curation… Show more • Develop brand-forward campaigns for print, outdoor, social, radio and TV (B2B and B2C) • Maintain independent deadlines, while coordinating efforts with clients and other freelancers • Created brand poster for national craft beer client. That poster has sold more copies than all their other posters. Combined. Offer variety of creative options including: copywriting, features writing, blogging, creative direction, social media editorial calendars, content creation & curation, press releases, photography Show less



Michigan Electric Cooperative Association

• United States
• Utilities
• 1 - 100 Employee

• Contributing Editor

  • Apr 2015 - Present

  • Principle features writer for Michigan Country Lines magazine • Interview key individuals and create engaging stories on prominent figures, companies and organizations in Michigan • Manage multiple deadlines



New Holland Brewing Company

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Community Manager

  • Oct 2012 - Feb 2015

  Holland, MI • Establish brand voice and messaging; integrate into all social channels and collateral • Ensure quality content. Includes identifying outside resources to create killer photography and art • Nearly doubled followers on both Instagram and Facebook in my tenure



DENSO

• United States
• Motor Vehicle Manufacturing
• 700 & Above Employee

• Organizational Development

  • 2006 - 2010

  Battle Creek, MI • Construct and facilitate internal training modules for key company competencies; emphasis on management-level curriculum • Internally recruited by department manager to work in organizational development

• Communications Specialist

  • 2004 - 2006

  Battle Creek, MI • Manage corporate strategy, communication, and marketing projects • Developed a national campaign to communicate corporate values (from Japan) and integrated across U.S. affiliates. Programs I developed are still utilized today



Copper Advertising

• United States
• Advertising Services
• 1 - 100 Employee

• Copywriter

  • 1999 - 2004

  Kalamazoo, Michigan Area • Concept and write copy for print, outdoor, broadcast and web advertising • Collaborate with art directors and designers to create work based on Creative Work Plans



BMG Columbia House

• Entertainment Providers
• 1 - 100 Employee

• Assistant Editor/Proofreader

  • 1997 - 1999

  Greater New York City Area • Edit and proofread Music Magazines for both Core and Niche divisions • Write copy for magazine, as assigned by copy chief



TheaterWorks Hartford

• Performing Arts
• 1 - 100 Employee

• Company Manager/Office Manager

  • 1994 - 1997

  Hartford, Connecticut Area • Write press releases, disperse press packages and plan media receptions • Oversee box office, administrative, volunteer and pre-production activities