Digital Marketing Coordinator

• Jul 2021 - Present

• Coordinate marketing efforts with input from sales, finance, and upper management to ensure alignment on overarching strategic priorities.• Develop and implement innovative inbound marketing strategies for the business. These have grown social communities by 95%. • Prepare and present quarterly and annual reports and recommended next steps to upper management.• Launched a blog and email newsletter for the company.• Ensure timely delivering of campaign assets by using HubSpot and ClickUp to the fullest extent. • Establish Neon Supply as a thought leader in fusion marketing by getting the company featured in external publications.• Lead the team on five client projects that are achieving their desired revenue outcomes and retaining these clients for the business.• Collaborate with upper management to create a long-term business growth strategy, standard operating procedures, and a program to recruit and train new talent.

Freelance Writer, Editor & Content Marketing Specialist

• Apr 2018 - Sep 2021

• Worked with a diverse set of clients for projects ranging from writing articles relevant to the client’s target audience to detailed editing of website landing pages and documents. • Clients included: accounting firms, private schools, local business owners, and sports websites. • Worked with a diverse set of clients for projects ranging from writing articles relevant to the client’s target audience to detailed editing of website landing pages and documents. • Clients included: accounting firms, private schools, local business owners, and sports websites.

Editor-in-Chief

• May 2019 - Apr 2020

• Oversaw all editors and the news generation process.• Reviewed all copy for print and digital publication to ensure accuracy.• Wrote editorials, features, and sports articles. • Oversaw all editors and the news generation process.• Reviewed all copy for print and digital publication to ensure accuracy.• Wrote editorials, features, and sports articles.

Research Assistant

• Sep 2018 - Dec 2019

• Collected data from the participants in a varsity-wide student-athlete workload management study using Google Forms.• Entered data into a Microsoft Excel spreadsheet co-created with the lead researcher to track responses and relevant team information.• Corresponded with study participants weekly to remind them to complete the Google Form for the week. • Collected data from the participants in a varsity-wide student-athlete workload management study using Google Forms.• Entered data into a Microsoft Excel spreadsheet co-created with the lead researcher to track responses and relevant team information.• Corresponded with study participants weekly to remind them to complete the Google Form for the week.

Sports Writer

• Sep 2017 - Apr 2018

• Wrote home and away game recaps of varsity games, competitions, and meets with a high degree of clarity and accuracy.• Took initiative by pitching and completing a four-part series highlighting the services available to student-athletes at York.• Was responsible for updating the York Lions Twitter account during home games. • Wrote home and away game recaps of varsity games, competitions, and meets with a high degree of clarity and accuracy.• Took initiative by pitching and completing a four-part series highlighting the services available to student-athletes at York.• Was responsible for updating the York Lions Twitter account during home games.

Program Representative, Aquatics & First Aid

• May 2016 - Oct 2017

Lifeguard & Swim Instructor

• Jan 2016 - Oct 2017