Experience

The Bowen Group

• United States
• Business Consulting and Services
• 100 - 200 Employee

• Web Content Strategist

  • Jan 2020 - Present

  Update homepage news grid content and images on client's website. - Analyze monthly statistics for client's website to make promotion recommendations. - Team lead who works to: + Coordinate updates with client. + Update content on client's website. + Gather images for client's home page and interior pages. + Train internal staff and government clients.

• Consultant

  • Oct 2017 - Jan 2020

  - Support client meetings + Write agendas + Provide note taking services + Write executive summaries - Coordinate document reviews with team

• Social Media Strategist

  • Oct 2016 - Oct 2017

  - Draft, edit and schedule engaging social media posts for the client’s Facebook and Twitter pages. - Gather images for posts. - Monitor client’s Facebook and Twitter pages for messages and comments. - Analyze Facebook and Twitter statistics for monthly reports and recommend strategies based on insights. - Research the latest best practices and trends in social media. - Coordinate client meetings to discuss weekly content strategy. - Develop annual social media strategy… Show more - Draft, edit and schedule engaging social media posts for the client’s Facebook and Twitter pages. - Gather images for posts. - Monitor client’s Facebook and Twitter pages for messages and comments. - Analyze Facebook and Twitter statistics for monthly reports and recommend strategies based on insights. - Research the latest best practices and trends in social media. - Coordinate client meetings to discuss weekly content strategy. - Develop annual social media strategy and content plan. - Track tasks in project management platform (Asana).

• Content Management Specialist

  • Sep 2013 - Oct 2016

  - Update homepage news grid content and images on client's website. - Analyze monthly statistics for client's website. - Project lead who: + Coordinates updates with client. + Updates products section on client's website. - Cross functional team member who: + Updates content on client's website and monthly client's eNewsletter. + Gathers images for client's home page rotating panels and category pages. + Analyzes monthly statistics from Google Analytics… Show more - Update homepage news grid content and images on client's website. - Analyze monthly statistics for client's website. - Project lead who: + Coordinates updates with client. + Updates products section on client's website. - Cross functional team member who: + Updates content on client's website and monthly client's eNewsletter. + Gathers images for client's home page rotating panels and category pages. + Analyzes monthly statistics from Google Analytics for client's website and various ePublications. + Creates Google Analytics user guide for internal staff and government clients, increasing the quality of the reports delivered to client. Program managers used the new reports to make decisions about future promotions. + Trains internal staff and government clients on Google Analytics.



FireTruckBlog.com

• Editor

  • Nov 2010 - Dec 2015

  - Updated blog daily with content, links, photographs, and videos using WordPress CMS. - Tagged posts with keywords for SEO. - Updated blog daily with content, links, photographs, and videos using WordPress CMS. - Tagged posts with keywords for SEO.



Northern Virginia Media Services

• United States
• Newspaper Publishing
• 1 - 100 Employee

• Web producer

  • Jan 2013 - Sep 2013

  - Redesigned InsideNoVa.com and designed NorthernVaSports.com in TownNews CMS. - Increased page views for four regional sites and engagement of Facebook and Twitter pages. - Updated news content, enhanced with photographs, links. - Wrote breaking news and feature stories for websites and newspaper. - Photographed stories for websites and newspaper. - Redesigned InsideNoVa.com and designed NorthernVaSports.com in TownNews CMS. - Increased page views for four regional sites and engagement of Facebook and Twitter pages. - Updated news content, enhanced with photographs, links. - Wrote breaking news and feature stories for websites and newspaper. - Photographed stories for websites and newspaper.



World Media Enterprises

• United States
• Newspaper Publishing

• Regional Digital Producer

  • Aug 2011 - Dec 2012

  - Assisted in redesign/re-launch of InsideNoVa.com, StaffordCountySun.com, BelvoirEagle.com, QuanticoSentryOnline.com. - Increased page views for two regional sites and engagement of Facebook and Twitter pages. - Updated news content, enhanced with video, photographs, links. - Wrote breaking news and feature stories for websites and newspaper. - Created special section pages for flooding coverage, all-area sports teams, Hoops Fest and Year in Sports. - Shot and edited video and… Show more - Assisted in redesign/re-launch of InsideNoVa.com, StaffordCountySun.com, BelvoirEagle.com, QuanticoSentryOnline.com. - Increased page views for two regional sites and engagement of Facebook and Twitter pages. - Updated news content, enhanced with video, photographs, links. - Wrote breaking news and feature stories for websites and newspaper. - Created special section pages for flooding coverage, all-area sports teams, Hoops Fest and Year in Sports. - Shot and edited video and photographs for websites and newspaper. Show less - Assisted in redesign/re-launch of InsideNoVa.com, StaffordCountySun.com, BelvoirEagle.com, QuanticoSentryOnline.com. - Increased page views for two regional sites and engagement of Facebook and Twitter pages. - Updated news content, enhanced with video, photographs, links. - Wrote breaking news and feature stories for websites and newspaper. - Created special section pages for flooding coverage, all-area sports teams, Hoops Fest and Year in Sports. - Shot and edited video and… Show more - Assisted in redesign/re-launch of InsideNoVa.com, StaffordCountySun.com, BelvoirEagle.com, QuanticoSentryOnline.com. - Increased page views for two regional sites and engagement of Facebook and Twitter pages. - Updated news content, enhanced with video, photographs, links. - Wrote breaking news and feature stories for websites and newspaper. - Created special section pages for flooding coverage, all-area sports teams, Hoops Fest and Year in Sports. - Shot and edited video and photographs for websites and newspaper. Show less



WUSA-TV

• Broadcast Media Production and Distribution
• 100 - 200 Employee

• Web Producer

  • Feb 2007 - Aug 2011

  - Updated news content using company-based CMS. - Interacted with users using Facebook and Twitter. - Managed and shared video with other Gannett properties using Brightcove video platform. - Edited and streamed video using Avid Newscutter. - Designed and coded pages for the main site and for sales projects. - Created graphics for stories and new site pages. - Assisted in website re-launch.

• Assignment Editor

  • Jul 1996 - Feb 2007

  - Interacted with public information officers and public relations representatives - Arranged technical and editorial coverage for major news events - Assigned photographers and reporters according to needs and capabilities - Researched stories - Drafted correspondence for credentialing and freedom of information requests - Monitor scanners for breaking news and write stories as needed

• Production Assistant

  • Nov 1993 - Jul 1996

  - Entered on-screen names, locations and informational graphics for broadcast. - Substituted for associate producer in microwave/satellite control, live shot coordinator, and assignment editors.

• Intern

  • Jan 1993 - Jun 1993

  • Participate in assignment desk operations, reporting, editing, and producing. • Participate in assignment desk operations, reporting, editing, and producing.