Senior Marketing Manager

• Sep 2022 - Present

Marketing Director

• May 2020 - Dec 2022

— Established and launched the initial marketing function and department of a litigation law firm. — Designed marketing strategy and tactics aligned to accomplish the marketing plan in collaboration with other executive team members. — Implemented new CRM and ESP system with personalization, SMS automation, and email workflows to increase brand loyalty and improve the client lifecycle experience, increasing overall email open rate from 15% to 49%. — Developed branding guidelines; established new website, print material design, social presence, copy, logo, and voice. — Drove increase in inbound leads and conversions YOY by employing owned and paid media channel strategy and website optimization. — Managed internal and external cross-functional stakeholders, agencies, and contractors.

Marketing Director

• 2019 - Jul 2020

— Developed comprehensive marketing growth strategy, tactics, branding, and implementation for luxury resort complex with $50+ million in annual revenue, comprising two hotels, a spa, a winery, nine restaurants and bars, three golf courses, a tennis center and an e-commerce platform.— Prepared marketing budget, strategy, and defined opportunities for market growth for key stakeholders and investors.— Established KPIs and analyzed the effectiveness of marketing initiatives to make data-driven decisions resulting in reducing the marketing budget by 40% while increasing online revenue by 2000%.— Spearheaded the relaunch for the resort and individual restaurant brands following $20M in renovations; developed branding copy, images, logos, platforms, and online presence.— Served as the Press contact for brand relaunch, managed brand identity through PR media inquiries, press scripts, print, TV, and online channels.— Consulted when needed within the management company's portfolio of hotels to drive revenue.

Marketing Manager

• 2016 - 2019

— Aligned with Vice President of Sales and Marketing to develop and implement marketing and public relations strategy. — Conducted audit for 12 individual brands to ensure independent strategy and identity were maintained while adhering to the parent brand for consistency and voice. — Managed and optimized email database by conducting A/B testing, created 30+ different segments, and doubled database size.— Designed 300+ email campaigns annually, driving revenue and improving the guest experience; reduced bounce rate from 11% to .02%.— Worked with CVBs, associations and influencers to drive earned media. — Managed a full website redesign project focusing on guest experience and ecommerce optimization, resulting in an increase in online conversions without additional Google PPC spend.— Initiated Instagram social presence, grew to 50k+ followers and Facebook from 52k followers to 150k+ followers, organically, through engaging content and influencer partnerships.

Marketing Assistant

• 2013 - 2016

—Assisted with national ad account proposals and designed print and digital collateral for the Southeast territory. —Wrote press releases, updated WordPress websites, email deployment, and CRM management. —Assisted with national ad account proposals and designed print and digital collateral for the Southeast territory. —Wrote press releases, updated WordPress websites, email deployment, and CRM management.

Marketing Consultant

• 2010 - 2013

— Conducted social media and marketing audits of website and social media channels to identify opportunities for growth and revenue. — Developed overall lifecycle and inbound strategy for clients that included reputation / review management, CRM and email strategy, content and social media, and website optimization. — Conducted social media and marketing audits of website and social media channels to identify opportunities for growth and revenue. — Developed overall lifecycle and inbound strategy for clients that included reputation / review management, CRM and email strategy, content and social media, and website optimization.

Public Relations Coordinator

• 2009 - 2010

— Coordinated all logistics for volunteers including door-to-door campaigns & phone banks. — Designed campaign logo, mailers, billboards and digital advertising pieces. — Represented candidates at local events, wrote weekly press releases, blog updates and managed social media platforms to increase market and constituent awareness. — Coordinated all logistics for volunteers including door-to-door campaigns & phone banks. — Designed campaign logo, mailers, billboards and digital advertising pieces. — Represented candidates at local events, wrote weekly press releases, blog updates and managed social media platforms to increase market and constituent awareness.

Reporter and Staff Photographer

• 2008 - 2009

— Edited and proofread co-workers stories before each article went to print. — Wrote and provided photography for 2-4 people-interest feature articles weekly — Designed food and entertainment sections. — Edited and proofread co-workers stories before each article went to print. — Wrote and provided photography for 2-4 people-interest feature articles weekly — Designed food and entertainment sections.

Reporter

• 2008 - 2008

— Gathered information & facts for assigned stories written on daily deadlines. — Followed up with local leads weekly to create new people-interest stories. — Gathered information & facts for assigned stories written on daily deadlines. — Followed up with local leads weekly to create new people-interest stories.