Experience

BBDO New York

• United States
• Advertising Services
• 100 - 200 Employee

• Analyst, Marketing Science

  • Jun 2023 - Present

  Clients: AT&T, Sandy Hook Promise

• Marketing Science/Planning Intern

  • Jun 2022 - Present

  Clients: M&M’s, Meta, Macy’s, The Home Depot, Snickers, Dove Chocolate, Pedigree, Sandy Hook Promise, St. Germain, and more• Utilize consumer intelligence platforms to extract valuable, data-informed audience truths and industry whitespaces for clients and new business prospectives to create better brand experiences and to fuel creative advertisements• Perform complex analyses leveraging Excel skills to measure digital, social, PR and paid activation and campaign performance using diagnostic metrics and benchmarks to inform content and strategy planning • Paint a picture of online consumer trends with palatable data insights using advanced PowerPoint presentation skills to communicate sophisticated social strategies for iconic brands Show less



Fordham Gabelli School of Business

• United States
• Higher Education
• 200 - 300 Employee

• VP of Operations for Fordham Marketing Association

  • Aug 2021 - Present

  • Manage logistics for over 20 events for a 100-person club including coordination of high-profile industry speakers • Liaise with the American Marketing Association and Fordham’s Office of Student Involvement on all reporting matters

• Marketing Scholar Candidate

  • Jan 2021 - Present

  • One of twenty-five students selected for a program aimed at providing unique, high-profile opportunities to advance marketing careers through visits to leading advertisement agencies and exposure to other industry-leading professionals

• President of Fordham Marketing Association

  • Aug 2022 - May 2023

• Orientation Leader

  • Aug 2021 - Sep 2021

  • Selected for intensive week-long training to absorb Fordham University ethos and receive sensitive communications training in preparation for multi-day orientation leadership role• Served as primary liaison between new students and their families during robust four-day orientation program

• Team Member for Gabelli School of Business Consulting Cup Challenge

  • Aug 2020 - Dec 2020

  • Completed comprehensive financial, operational, and marketing benchmarking and competitive analysis in order to identify business challenges facing PVH Corp. as part of a semester long consulting project• Developed a viable solution, “Considerate Comfort,” an initiative that aims to encourage sustainable fashion while dually promoting PVH’s corporate brand• Created a detailed marketing solution and pitched the idea to a panel of experts using formal PowerPoint presentation, created using visual design applications and media Show less



Greater Than One

• United States
• Advertising Services
• 100 - 200 Employee

• Marketing Associate

  • Sep 2021 - Apr 2022

• Marketing Intern

  • Jul 2021 - Sep 2021

  • Worked with CMO to plan and execute marketing strategies to support client engagement and new business development initiatives for an international healthcare marketing and communications firm • Collected and analyzed data from multiple office marketing initiatives including data from Salesforce to support making recommendations to improve social channel, newsletter, and public relations strategies



Recoup Beverage, Inc.

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Business Development and Sales Intern

  • Jan 2021 - May 2021

  • Performed business development outreach campaigns to grow base in fast casual, and grocery channels for an all-natural ginger-powered wellness beverage company • Expanded company presence by more than 5% through email and phone sales campaigns • Assisted with content creation for social media platforms including Instagram and LinkedIn • Collaborated with new product development team to ideate new product concepts • Performed business development outreach campaigns to grow base in fast casual, and grocery channels for an all-natural ginger-powered wellness beverage company • Expanded company presence by more than 5% through email and phone sales campaigns • Assisted with content creation for social media platforms including Instagram and LinkedIn • Collaborated with new product development team to ideate new product concepts



T1Nexus

• United States
• Computer Networking
• 1 - 100 Employee

• Marketing Intern

  • Jun 2020 - Oct 2020

  • Conducted extensive competitor research to support the digital migration to LinkedIn including website design and implementation, as well as social media strategy roll out for hardware and software technology supply start-up company • Partnered with Graphic Designer to create Adobe Photoshop promotional materials to support website landing pages, about us pages, and product specification sheets • Created formal business development PowerPoint presentations for successful sales pitches to Verizon, Bloomberg, and Disney+ Show less



Merrimack Valley YMCA

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Camp Counselor

  • Jun 2018 - Aug 2019

  • Participated in a three-year leadership program, consisting of mentorship, lifeguarding, and first aid certifications • Participated in a three-year leadership program, consisting of mentorship, lifeguarding, and first aid certifications