Emily Doherty, MBA

Associate Media Director at GRAIN Group
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Contact Information
us****@****om
(386) 825-5501
Location
New York City Metropolitan Area

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5.0

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Daniel Timoney

I worked with Emily for several years, setting up and optimizing our digital media planning. She was great in her responsiveness as the lead on our account, but more importantly offered valuable insights and recommendations to help optimize our spend and performance to hit corporate goals. She has a solid grasp of key digital channels and the role they play in the overall marketing and media mix - including traditional channels. Her combination of strategy and execution always impressed as we moved through the usual pivots that come with media planning these days.

James Aliamus

Emily has been an absolutely invaluable asset as our account manager at DCW. With seeming infinite patience, she has helped pull our company into the 21st century for our digital campaigns, followed with a robust backbone of analytics. She's led a completely positive change for us to have a much better understanding of the ROI of our campaigns, and constantly helps us optimize them to extend our reach while meeting our budgets time and time again. I would recommend her for any job, large or small, strategic or tactical, she's been an absolute pleasure to work with.

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Credentials

  • Google Analytics
    BrainStation
    Oct, 2019
    - Nov, 2024
  • Google Analytics
    Google
    Oct, 2019
    - Nov, 2024
  • Certified Occupational Hearing Conservationist
    Council for Accreditation in Occupational Hearing Conservation

Experience

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Associate Media Director
      • Jul 2022 - Present

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Strategic Account Manager
      • May 2022 - Jun 2022

    • Senior Account Manager
      • Jan 2021 - May 2022

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Senior Digital Account Manager
      • Apr 2018 - Jan 2021

      • Head liaison for clients, vendors, platforms, and agencies (creative & clientele). • Developed programmatic campaigns and optimization strategies.• Actively work outside my Account Manager role to develop new business by supporting sales through new clients & campaigns resulting in the win of a new client for DCW Media. • Develop robust digital campaigns that strategically reach client goals while efficiently utilizing marketing dollars. • Manage the day-to-day digital media execution, planning/buying activity, analysis & reporting. • Strive to maintain excellent client relations through ensuring timely delivery of campaign goals, offering optimization strategies, and performing QA of all campaign related information. • Evaluate new digital media, social platforms and advertising products that will better serve client’s needs. • Provide support in the training and development of new employees to ensure they excel at promoting DCW Media's company values and responsibilities while planning, executing and reporting on client campaigns. • Lead negotiations with website publications to ensure our clients receive maximum exposure at a competitive rate. Show less

    • Digital Account Manager
      • Apr 2016 - Apr 2018

      • Responsible for managing the day-to-day digital media strategy, planning/buying activity, analysis and reporting for designated client and prospective client account(s). • Maintain excellent client relations through ensuring timely delivery of campaign goals, offering optimization strategies, and performing QA of all campaign related information.• Analyze data and research in order to develop innovative media strategies to ensure digital campaigns reach KPIs.• Evaluate new digital media, social platforms and advertising products that will better serve clients needs. Show less

    • United States
    • Human Resources Services
    • 1 - 100 Employee
    • Manager of Client Services & Facilities
      • Jan 2013 - Jul 2015

      • Managed marketing campaigns in order to meet monthly and quarterly goals and develop client relationships • Managed the strategy, development, execution, measurement, analysis, and optimization of company website development • Event planning for 10 to 300+ employees while ensuring flawless outcomes for a diverse set of clients, including unions, utility industry, pharmaceutical industry, fire fighters, etc. • Managed clinical staff of 30 across 5 offices while motivating them and creating an office environment that fostered team effectiveness, cooperation and encouraged professional growth • Obtained new clientele through tradeshows, Union meetings, and face-to-face interactions • Designed, implementation, and evaluation of data programs to save the corporation significant money while increasing the onsite physical examination process efficiency • Project management of data input and reporting to ensure quality results and client satisfaction • Interviewed and trained new office and clinical staff in accordance with company mission and policies Show less

    • Office Manager
      • Apr 2010 - Jan 2013

      • Created marketing campaigns to meet monthly goals which included creative design, tracking, and analysis • Provided seamless customer service to patients, clients, and contractors • Supervised office staff in insurance billing, audits, payment status, and collections for all patient accounts • Interviewed, trained and managed office and clinical staff • Scheduled patients and clients for medical and occupational health exams • Created marketing campaigns to meet monthly goals which included creative design, tracking, and analysis • Provided seamless customer service to patients, clients, and contractors • Supervised office staff in insurance billing, audits, payment status, and collections for all patient accounts • Interviewed, trained and managed office and clinical staff • Scheduled patients and clients for medical and occupational health exams

Education

  • Mercy College
    Master of Business Administration (MBA), Marketing & Management
  • University at Albany, SUNY
    Bachelor of Arts (B.A.), Psychology
  • Brewster High School

Community

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