Experience

Edinburgh Beer Factory

• United Kingdom
• Food and Beverage Services
• 1 - 100 Employee

• Head of Marketing

  • Sep 2022 - Present

• Marketing Executive

  • Aug 2018 - Apr 2023

  • Working across both Edinburgh Beer Factory and Thistly Cross Cider• Management of all DTC sales through e-commerce platforms• Brand management – ensuring brand values and objectives stay at the forefront of all activity. Effective communication of brand story across all activity.• Coordination of social media calendars.• Planning, execution and evaluation of all paid media across Thistly Cross and EBF.• Website management – ensuring all content is up to date and reflects the brand.• Product development – planning launch of new products to increase Thistly Cross and EBF’s offering in the market• Project management - managing and coordinating marketing activity across EBF. Managing a variety of projects, creating and working to timing plans.• Management of events calendar – ensuring EBF and TCC attend appropriate events, coordinating and training staff, managing logistics and marketing activity to maximise sales – social media, creation of branded and printed materials. Show less

• Trade Marketing & Events Assistant

  • Nov 2016 - Jul 2018

  • Responsible for trade activation activities to grow the profile of brands in the trade, including coordinating events such as sampling, trade shows, staff incentives, creation of branded materials, social media, trade newsletters, advertisements in trade media, point of sale materials.• Management of events calendar – coordinating staff for these events.• Project management and coordination of Paolozzi @ The Arches 2017 – a pop up event at the Waverley Arches for 3 weeks over 2017 Fringe.• Assisting with all general marketing tasks across the business. Show less



JinCo Ltd

• Newcastle upon Tyne, United Kingdom

• Drinks and Marketing Coordinator

  • May 2016 - Jul 2016

  - New start-up restaurant opening in Newcastle autumn 2016. I was brought in to kick-start a marketing strategy and curate the drinks menu, as well as assist with other tasks - Implementing marketing strategies including hosting events, creating short videos to post on social media, market research, developing social media presence - Sourcing local products from breweries and distilleries, such as Northern Alchemy, Newcastle Gin, Wylam Brewery - Dealing with suppliers and wholesalers a daily requirement of my job - Managing a variety of tasks and working to different deadlines. Show less



Manchester Press

• Melbourne, Australia

• All Rounder

  • Jan 2016 - Apr 2016

  - Large industrial speciality coffee shop in centre of Melbourne - In depth knowledge of coffee required, including alternative brewing methods - Incredibly busy and fast-paced environment, involved lots of multitasking with very high standards of customer service - Large industrial speciality coffee shop in centre of Melbourne - In depth knowledge of coffee required, including alternative brewing methods - Incredibly busy and fast-paced environment, involved lots of multitasking with very high standards of customer service



The General Assembly

• Australia
• Hospitality
• 1 - 100 Employee

• Bartender

  • Jan 2016 - Apr 2016

  - Craft beer bar and fine dining restaurant on Melbourne’s busy Southbank - In depth knowledge of craft beer and wine required as well as extremely high levels of customer service along with weekly sales/upselling tasks - Popular function venue, thus would assist with set up and looking after patrons - Craft beer bar and fine dining restaurant on Melbourne’s busy Southbank - In depth knowledge of craft beer and wine required as well as extremely high levels of customer service along with weekly sales/upselling tasks - Popular function venue, thus would assist with set up and looking after patrons



Black Pony Cafe

• Sydney, Australia

• Barista

  • Jun 2015 - Dec 2015

  - Opening and closing premises on my own – often in charge of cashing up the till - Operating La Marzocco coffee machine - Serving food and drinks to customers with high standard of customer service - Working on the till – handling money - Opening and closing premises on my own – often in charge of cashing up the till - Operating La Marzocco coffee machine - Serving food and drinks to customers with high standard of customer service - Working on the till – handling money



Hemma

• Edinburgh, United Kingdom

• Barista/Bartender

  • Jan 2015 - Jun 2015

  - Serving a variety of Scottish craft beers, quality Artisan Roast coffee and speciality cocktails - Popular function venue, assisted in set up and pack down of event space, as well as looking after patrons - Serving a variety of Scottish craft beers, quality Artisan Roast coffee and speciality cocktails - Popular function venue, assisted in set up and pack down of event space, as well as looking after patrons



Black & White Publishing

• United Kingdom
• Book and Periodical Publishing
• 1 - 100 Employee

• Intern

  • Oct 2014 - Nov 2014

  - Reading and commenting on manuscripts using Excel spreadsheets - Some minor editorial tasks - Creating databases of contacts for publications/events - General admin work – answering phone, data input, photocopying - Reading and commenting on manuscripts using Excel spreadsheets - Some minor editorial tasks - Creating databases of contacts for publications/events - General admin work – answering phone, data input, photocopying



Hub Ticket Office

• United States
• Entertainment Providers

• Ticket Services Assistant

  • Jun 2014 - Aug 2014

  - Working as part of the main ticket operator for the Edinburgh International Festival - Dealing with customers in person and over the phone – acting as a general helpline for customers, offering information about events and answering customers’ queries - Also undertaking reception duties for the Edinburgh International Festival - Working as part of the main ticket operator for the Edinburgh International Festival - Dealing with customers in person and over the phone – acting as a general helpline for customers, offering information about events and answering customers’ queries - Also undertaking reception duties for the Edinburgh International Festival



Mainstream Publishing

• United Kingdom
• Book and Periodical Publishing

• Intern

  • Jun 2013 - Jul 2013

  - General secretarial work including admin, liaising with authors over the phone and dealing with submitted manuscripts - Introduction to Biblio - Organisation of publications - General secretarial work including admin, liaising with authors over the phone and dealing with submitted manuscripts - Introduction to Biblio - Organisation of publications