Project Manager

• Apr 2021 - Present

Project Coordinator

• Oct 2020 - Apr 2021

Ambassador

• Jun 2020 - Sep 2020

FLIK is a community hub for female founders/leaders and apprentices to connect. Founders can take on apprentices in a meaningful project in their business. Apprentices train alongside female leaders to prepare to be the next wave of change-making entrepreneurs. Together, we are taking action to advance women’s entrepreneurship, globally. Worked with Nama Water to support their social media and new business efforts. See my Volunteering section for more detail! FLIK is a community hub for female founders/leaders and apprentices to connect. Founders can take on apprentices in a meaningful project in their business. Apprentices train alongside female leaders to prepare to be the next wave of change-making entrepreneurs. Together, we are taking action to advance women’s entrepreneurship, globally. Worked with Nama Water to support their social media and new business efforts. See my Volunteering section for more detail!

Marketing Assistant

• Jun 2020 - Sep 2020

Supporting the North American Marketing Manager, I️ assisted in a range of administrative and creative tasks: - Digital: Curated company blog from the ground up. Developed tracking strategies and metrics using Google Ads, Google Analytics, and Tag Manager. Monitored KPI's. - Strategy: Developed in-depth digital, print, and in-person marketing strategies for different product brands. Collaborated with our sales teams and our parent marketing team in Germany to ensure a cohesive voice. -… Show more Supporting the North American Marketing Manager, I️ assisted in a range of administrative and creative tasks: - Digital: Curated company blog from the ground up. Developed tracking strategies and metrics using Google Ads, Google Analytics, and Tag Manager. Monitored KPI's. - Strategy: Developed in-depth digital, print, and in-person marketing strategies for different product brands. Collaborated with our sales teams and our parent marketing team in Germany to ensure a cohesive voice. - Project Management: Created marketing calendars and workflows and began tracking assets and deliverables. - Content Writing: Website/Blog, Marketing Materials, Social Media, Press Releases. Took complex, scientific and intricate agricultural jargon and gave it a more human story. - Social Media: Created and managed content for LinekdIn, Facebook, Twitter and YouTube. - Event Planning: Assisted in research and organization of company events. Show less Supporting the North American Marketing Manager, I️ assisted in a range of administrative and creative tasks: - Digital: Curated company blog from the ground up. Developed tracking strategies and metrics using Google Ads, Google Analytics, and Tag Manager. Monitored KPI's. - Strategy: Developed in-depth digital, print, and in-person marketing strategies for different product brands. Collaborated with our sales teams and our parent marketing team in Germany to ensure a cohesive voice. -… Show more Supporting the North American Marketing Manager, I️ assisted in a range of administrative and creative tasks: - Digital: Curated company blog from the ground up. Developed tracking strategies and metrics using Google Ads, Google Analytics, and Tag Manager. Monitored KPI's. - Strategy: Developed in-depth digital, print, and in-person marketing strategies for different product brands. Collaborated with our sales teams and our parent marketing team in Germany to ensure a cohesive voice. - Project Management: Created marketing calendars and workflows and began tracking assets and deliverables. - Content Writing: Website/Blog, Marketing Materials, Social Media, Press Releases. Took complex, scientific and intricate agricultural jargon and gave it a more human story. - Social Media: Created and managed content for LinekdIn, Facebook, Twitter and YouTube. - Event Planning: Assisted in research and organization of company events. Show less

B2B Digital Marketing Assistant

• Aug 2019 - May 2020

- Social: Integrated "culture" content that consistently outperformed our "typical" content by anywhere from 50% (LinkedIn Impressions) to 400% (Facebook Engagements). - Ad Creation: LinkedIn Campaign Manager audience targeting and A/B testing. - Content: Wrote copy and created images for Twitter, Facebook, LinkedIn, and Instagram. - Development: Grew Instagram by >30% and wrote style guide. - Analytics: Monitored, tested and tracked social campaigns with Google and Hootsuite… Show more - Social: Integrated "culture" content that consistently outperformed our "typical" content by anywhere from 50% (LinkedIn Impressions) to 400% (Facebook Engagements). - Ad Creation: LinkedIn Campaign Manager audience targeting and A/B testing. - Content: Wrote copy and created images for Twitter, Facebook, LinkedIn, and Instagram. - Development: Grew Instagram by >30% and wrote style guide. - Analytics: Monitored, tested and tracked social campaigns with Google and Hootsuite Analytics. - Collaborated: Social consolidation strategy & best practices for 50+ channels recently acquired.

Social Media Marketing Intern

• May 2019 - Jul 2019

Trade Show Reporter

• Feb 2020 - Feb 2020

- Produced video content at a large (50,000+ attendees) B2B AV trade show (ISE 2020) - Responsible for Sponsor appointments and content production. - Gained experience in B2B trade show marketing, public relations, content creation, lead generation, event marketing, and creative marketing. - Produced video content at a large (50,000+ attendees) B2B AV trade show (ISE 2020) - Responsible for Sponsor appointments and content production. - Gained experience in B2B trade show marketing, public relations, content creation, lead generation, event marketing, and creative marketing.

Project Manager

• Aug 2019 - Dec 2019

- Created campaign messaging and strategy for on-air, social and digital media that FOX Sports and MLB can utilize around the 2020 MLB All-Star Game to raise awareness for joint sustainability efforts. - Collaborated with a team of 5 other students for this semester-long project. - Acted as communications liaison between both clients (Fox Sports and MLB) and project team. - Created campaign messaging and strategy for on-air, social and digital media that FOX Sports and MLB can utilize around the 2020 MLB All-Star Game to raise awareness for joint sustainability efforts. - Collaborated with a team of 5 other students for this semester-long project. - Acted as communications liaison between both clients (Fox Sports and MLB) and project team.

Crash Campaign Competition Winner

• Nov 2019 - Nov 2019

- Created a complete marketing campaign for Mina's Studio according to their specific case brief challenges and needs - all in under 24 hours. - Won first place after pitching to a panel of advertising and PR industry judges as well as client representatives. - Developed a rebrand with accessible, implementable, and engaging deliverables including a new social strategy, creative graphics, and new mission, value and vision statements. - Created a complete marketing campaign for Mina's Studio according to their specific case brief challenges and needs - all in under 24 hours. - Won first place after pitching to a panel of advertising and PR industry judges as well as client representatives. - Developed a rebrand with accessible, implementable, and engaging deliverables including a new social strategy, creative graphics, and new mission, value and vision statements.

Content Marketing Intern

• Mar 2019 - Sep 2019

- Created, edited, migrated and organized content for client web pages powered by WordPress. - Developed client social posts and pages. - Gathered insights from Google Analytics reports. - Created, edited, migrated and organized content for client web pages powered by WordPress. - Developed client social posts and pages. - Gathered insights from Google Analytics reports.

Public Relations Consultant

• Sep 2018 - Sep 2019

- Wrote compelling press releases promoting partnerships, initiatives, events and more. - Curated media list to target & build relationships with local Raleigh press. - Completed communications tasks as needed. (emails, pitches, general writing etc.) - Wrote compelling press releases promoting partnerships, initiatives, events and more. - Curated media list to target & build relationships with local Raleigh press. - Completed communications tasks as needed. (emails, pitches, general writing etc.)

Social Media Reporter

• Jun 2019 - Jun 2019

- Worked with Epson to create their Virtual Booth Tour (VR experience) - Developed and produced content as a social media reporter at a large (40,000+ attendees) B2B trade show covering the commercial and home audiovisual markets. - Gained experience in B2B trade show marketing, trade show public relations, content creation, lead generation, event marketing and creative marketing. - Assisted in producing content with industry record totals (over 2,500 individual pieces of content -… Show more - Worked with Epson to create their Virtual Booth Tour (VR experience) - Developed and produced content as a social media reporter at a large (40,000+ attendees) B2B trade show covering the commercial and home audiovisual markets. - Gained experience in B2B trade show marketing, trade show public relations, content creation, lead generation, event marketing and creative marketing. - Assisted in producing content with industry record totals (over 2,500 individual pieces of content - videos, social media posts, podcasts, and more - during a 3-day trade show). Show less - Worked with Epson to create their Virtual Booth Tour (VR experience) - Developed and produced content as a social media reporter at a large (40,000+ attendees) B2B trade show covering the commercial and home audiovisual markets. - Gained experience in B2B trade show marketing, trade show public relations, content creation, lead generation, event marketing and creative marketing. - Assisted in producing content with industry record totals (over 2,500 individual pieces of content -… Show more - Worked with Epson to create their Virtual Booth Tour (VR experience) - Developed and produced content as a social media reporter at a large (40,000+ attendees) B2B trade show covering the commercial and home audiovisual markets. - Gained experience in B2B trade show marketing, trade show public relations, content creation, lead generation, event marketing and creative marketing. - Assisted in producing content with industry record totals (over 2,500 individual pieces of content - videos, social media posts, podcasts, and more - during a 3-day trade show). Show less

Cause Communications Event Planner

• Aug 2018 - Dec 2018

- Volunteered alongside two teams to create the event "Communicating for a Cause". The event provided communications workshops to local nonprofits, presenting public relations strategies specific for the nonprofit sector and for work within Orange County. - Created a workshop on internal communications with a specific focus on volunteer relations. - Managed logistics of making the event a success, including venue, catering, workshop line up, transportation, keynote speaker, invitations… Show more - Volunteered alongside two teams to create the event "Communicating for a Cause". The event provided communications workshops to local nonprofits, presenting public relations strategies specific for the nonprofit sector and for work within Orange County. - Created a workshop on internal communications with a specific focus on volunteer relations. - Managed logistics of making the event a success, including venue, catering, workshop line up, transportation, keynote speaker, invitations etc. with event planning team. Show less - Volunteered alongside two teams to create the event "Communicating for a Cause". The event provided communications workshops to local nonprofits, presenting public relations strategies specific for the nonprofit sector and for work within Orange County. - Created a workshop on internal communications with a specific focus on volunteer relations. - Managed logistics of making the event a success, including venue, catering, workshop line up, transportation, keynote speaker, invitations… Show more - Volunteered alongside two teams to create the event "Communicating for a Cause". The event provided communications workshops to local nonprofits, presenting public relations strategies specific for the nonprofit sector and for work within Orange County. - Created a workshop on internal communications with a specific focus on volunteer relations. - Managed logistics of making the event a success, including venue, catering, workshop line up, transportation, keynote speaker, invitations etc. with event planning team. Show less

Banquet Server

• Aug 2017 - Dec 2018

-Set up and broke down event space -Served for plated/multi-course dinners, buffets and cocktail receptions -Maintained order of the Great Room and its affiliated spaces (kitchen, storage, wait stations, etc.) -At times, helped clients function Audio/Visual equipment -Set up and broke down event space -Served for plated/multi-course dinners, buffets and cocktail receptions -Maintained order of the Great Room and its affiliated spaces (kitchen, storage, wait stations, etc.) -At times, helped clients function Audio/Visual equipment

Head Sailing Instructor

• Jun 2018 - Aug 2018

- Responsible for daily instruction of Opti sailors ranging in age from 8-11. -Constructed daily lesson plans to reach syllabus goals for each student by the end of camp. -Taught safety and responsibility on the water. -Managed camper conflict. -Communicated with co-coaches, parents, superiors, campers etc. - Assisted with 420 sailor instruction as needed - Responsible for daily instruction of Opti sailors ranging in age from 8-11. -Constructed daily lesson plans to reach syllabus goals for each student by the end of camp. -Taught safety and responsibility on the water. -Managed camper conflict. -Communicated with co-coaches, parents, superiors, campers etc. - Assisted with 420 sailor instruction as needed

Resident Summer Camp Counselor

• Aug 2014 - Aug 2016

- Managed, supervised and took responsibility for daily activities of a diverse group of girls. - Managed the 420 sailboat fleet, including repairs and regular maintenance. - Implemented daily lesson plans to teach sailing and safety on the water to children ages 6-16. - Communicated with campers, supervisors, parents, administration and peers. - Developed solutions for camper conflicts; taught camper's problem solving strategies. - Fostered character and skill development… Show more - Managed, supervised and took responsibility for daily activities of a diverse group of girls. - Managed the 420 sailboat fleet, including repairs and regular maintenance. - Implemented daily lesson plans to teach sailing and safety on the water to children ages 6-16. - Communicated with campers, supervisors, parents, administration and peers. - Developed solutions for camper conflicts; taught camper's problem solving strategies. - Fostered character and skill development including teamwork, listening, initiative, kindness and responsibility. Show less - Managed, supervised and took responsibility for daily activities of a diverse group of girls. - Managed the 420 sailboat fleet, including repairs and regular maintenance. - Implemented daily lesson plans to teach sailing and safety on the water to children ages 6-16. - Communicated with campers, supervisors, parents, administration and peers. - Developed solutions for camper conflicts; taught camper's problem solving strategies. - Fostered character and skill development… Show more - Managed, supervised and took responsibility for daily activities of a diverse group of girls. - Managed the 420 sailboat fleet, including repairs and regular maintenance. - Implemented daily lesson plans to teach sailing and safety on the water to children ages 6-16. - Communicated with campers, supervisors, parents, administration and peers. - Developed solutions for camper conflicts; taught camper's problem solving strategies. - Fostered character and skill development including teamwork, listening, initiative, kindness and responsibility. Show less