Emily Baker
Search Engine Marketing Specialist at Mascola Group- Claim this Profile
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Bio
Experience
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Mascola Group
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United States
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Advertising Services
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1 - 100 Employee
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Search Engine Marketing Specialist
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Aug 2021 - Present
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Mack Media Group
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United States
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Advertising Services
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1 - 100 Employee
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Digital Marketing Specialist
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Jan 2021 - Aug 2021
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Digital Marketer
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Jun 2020 - Jan 2021
Curated content for social accounts on Adobe InDesign and CanvaManaged content calendar using HootsuiteCommunicated with website company to overhaul company websiteEdited photos in Adobe Lightroom and filled in metadata with Adobe BridgeIncreased presence on Google with Google MyBusiness by more than 625%Analyzed social media data and trends using Buffer Curated content for social accounts on Adobe InDesign and CanvaManaged content calendar using HootsuiteCommunicated with website company to overhaul company websiteEdited photos in Adobe Lightroom and filled in metadata with Adobe BridgeIncreased presence on Google with Google MyBusiness by more than 625%Analyzed social media data and trends using Buffer
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University of New Haven
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United States
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Higher Education
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700 & Above Employee
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Graduate Assistant
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Aug 2019 - Dec 2020
Designing promotional material for café, events, & more on Adobe InDesignOutreach to incoming students, colleges, and employers about programHandling of social media accounts including posting, tracking analytics, and analyzing dataUpdating internship guides and assisting students with the processCreation of midterms and finals for students on Canvas Designing promotional material for café, events, & more on Adobe InDesignOutreach to incoming students, colleges, and employers about programHandling of social media accounts including posting, tracking analytics, and analyzing dataUpdating internship guides and assisting students with the processCreation of midterms and finals for students on Canvas
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The Yankee Candle Company, Inc.
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United States
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Retail
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700 & Above Employee
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Seasonal Manager
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Oct 2019 - Feb 2020
Managed customers and employeesHandled opening and closing operations of the store and product returns
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Team Member
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Oct 2018 - Oct 2019
Matched product to individual customer’s needs and provided customer serviceUnloaded shipment, organized product on floor and backroom, set up store displays
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Frazier Industrial Company
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United States
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Warehousing and Storage
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200 - 300 Employee
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Marketing Special Projects
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Sep 2018 - Aug 2019
Created Social Media Content Calendar & Marketing Plan for LinkedIn, Facebook, Twitter, and InstagramRan and monitored all company social accounts daily & tracking analyticsCreation of Sales Team Training program using Adobe Captivate
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Marketing Intern
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Jun 2018 - Aug 2018
Planned and managed Google AdWords campaignMarket research and creation of Competitive Landscape presentationDesigned digital briefcase & industry cheat sheets for sales teamAnswered customer service line and assisted callers with problems and concernsUsed Salesforce to run reports, create and update leads/contacts, log calls, etc.
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Local Seller
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Jul 2018 - Jul 2018
One-time job as a local seller for eventSelling merchandise for YouTube Influencer’s arena tour date10,000+ capacity, handling thousands of dollars of cash and merchandise One-time job as a local seller for eventSelling merchandise for YouTube Influencer’s arena tour date10,000+ capacity, handling thousands of dollars of cash and merchandise
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Cinépolis Cinemas USA
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United States
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Entertainment Providers
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100 - 200 Employee
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Seasonal Floor Staff
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May 2016 - May 2018
Trained 20+ new employees in concessions, box office, usher, and greeterBox Office: sales and customer serviceConcessions: food service, cleaning, upselling and suggestive sellingGreeter: directing and greeting customers, checking bags for securityUsher: clean up of theaters, security checks on theaters Trained 20+ new employees in concessions, box office, usher, and greeterBox Office: sales and customer serviceConcessions: food service, cleaning, upselling and suggestive sellingGreeter: directing and greeting customers, checking bags for securityUsher: clean up of theaters, security checks on theaters
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Education
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University of New Haven
Master of Business Administration - MBA, Business Administration and Management, General -
University of New Haven
Bachelor of Science - BS, Marketing