Emily Lyon
Event Registration Manager at ITA Group, Inc.- Claim this Profile
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Bio
Experience
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ITA Group, Inc.
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United States
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Advertising Services
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500 - 600 Employee
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Event Registration Manager
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Sep 2022 - Present
West Des Moines, Iowa, United States
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The American Institute of Architects, Iowa Chapter
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United States
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Architecture and Planning
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1 - 100 Employee
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Marketing & Events Manager
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Feb 2021 - Sep 2022
Des Moines Metropolitan Area • Craft content for website, direct mail campaigns, blogs, social media, and digital ads to promote the organization and increase member engagement. • Manages communications with AIA Iowa members: 1200+ individual member architects, associates, professional affiliates, students, and construction professionals. • Maintains, updates, and improves member CRM database unique to the organization. • Assist Executive Director in the planning and execution of 50+ virtual and in-person events… Show more • Craft content for website, direct mail campaigns, blogs, social media, and digital ads to promote the organization and increase member engagement. • Manages communications with AIA Iowa members: 1200+ individual member architects, associates, professional affiliates, students, and construction professionals. • Maintains, updates, and improves member CRM database unique to the organization. • Assist Executive Director in the planning and execution of 50+ virtual and in-person events for 1200+ architects and construction professionals including, conventions, conferences, board retreats, company outings, socials, and advocacy events. • Work closely with Executive Director and internal stakeholders to develop and communicate the theme, marketing strategy, and content for the organization’s initiatives. • Effectively establishes and manages positive relationships with stakeholder groups including members, board of directors, and high-level sponsors. • Facilitate the organization’s Equity Diversity and Inclusion and Emerging Professional Committees by coordinating outreach and events and projects, attending meetings, managing volunteers, facilitating action items, and creating and distributing communication items. Show less
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Greater Des Moines Partnership
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United States
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Non-profit Organizations
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1 - 100 Employee
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Program Manager of Downtown Events
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Apr 2019 - Sep 2020
Des Moines, Iowa Area Created and executed programming and production for the World Food & Music Festival, DSM Book Festival, Holiday Promenade in the East Village, and the Out to Lunch Event Series. Coordinated and managed all documentation and records for all events. Conducted daily correspondence with all vendors, volunteers and community organizations. Assisted with the creation of presentations and talking points for sponsors, media, and vendors. Gained and maintained relationships with community organizations,… Show more Created and executed programming and production for the World Food & Music Festival, DSM Book Festival, Holiday Promenade in the East Village, and the Out to Lunch Event Series. Coordinated and managed all documentation and records for all events. Conducted daily correspondence with all vendors, volunteers and community organizations. Assisted with the creation of presentations and talking points for sponsors, media, and vendors. Gained and maintained relationships with community organizations, partners and sponsors to implement successful programming. Facilitated administrative and onsite support for all event sponsors and grant providers. Composed and edited copy for marketing and communications materials including social media, signage, newsletters, final sponsorship reports, press releases, and web content. Monitored all social media channels; followed-up on all related issues and questions with customers and vendors; responsible for issue resolution. Created and executed programming and production for the World Food & Music Festival, DSM Book Festival, Holiday Promenade in the East Village, and the Out to Lunch Event Series. Provided fresh and innovative ideas to improve the overall customer experience for all Festivals, special events, and venues. Supported events by implementing brand marketing initiatives and staying current on the industry trends. Recruited, managed, and retained 600+ volunteers for all events. Assisted with the Greater Des Moines Partnership internal and external events and provided administrative assistance for all Investor Relations. Provided support for the Downtown Farmers’ Market, Des Moines Arts Festival, and Brenton Skating Plaza through administrative assistance and onsite management.
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Program Coordinator
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Jun 2017 - Apr 2019
Des Moines, Iowa Area Coordinated and managed social media and newsletter content year-round for all Festivals, special events, and venues. Created and executed programming and production for the World Food & Music Festival, ImaginEVE, Holiday Promenade in the East Village, and the Out to Lunch Event Series. Recruited and managed 400+ volunteers for all events. Facilitated administrative and onsite support for all event sponsors. Provided support for the Downtown Farmers’ Market and Des Moines Arts Festival through… Show more Coordinated and managed social media and newsletter content year-round for all Festivals, special events, and venues. Created and executed programming and production for the World Food & Music Festival, ImaginEVE, Holiday Promenade in the East Village, and the Out to Lunch Event Series. Recruited and managed 400+ volunteers for all events. Facilitated administrative and onsite support for all event sponsors. Provided support for the Downtown Farmers’ Market and Des Moines Arts Festival through administrative assistance and onsite management.
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Downtown Des Moines Farmers' Market Intern
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Nov 2016 - Jun 2017
Des Moines, Iowa Area Communicated with over 300+ vendors, market sponsors and entertainers by phone, email, and onsite. Maintained all databases and organized confidential files for all vendors, entertainers, and non-profit organizations. Greeted, trained, and assigned tasks to volunteers onsite. Organized and processed all vendor and entertainer applications for the 2017 Market.
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Bridal Forum Ambassador
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Sep 2016 - Jan 2017
West Des Moines, Iowa • Promoted the event to increase attendance and awareness using Facebook • Welcomed over 400 attendees and delegated with over 90 exhibitors • Assisted with guest registration and directed attendees to ensure smooth operation • Collaborated with 20 staff members in order to set up and tear down the event
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Events Intern
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May 2016 - Aug 2016
Des Moines, Iowa Area • Communicated with clients to create unique floral and décor designs according to each event • Scheduled upcoming meetings and mock-up showings with clients and floral designers • Participated in the set up and tear down for over 30 weddings and special events • Created daily content for all social media and marketing tools including, Facebook, Instagram, Pinterest, The Knot, and Wedding Wire • Coordinated and maintained relationships with existing clients and associated… Show more • Communicated with clients to create unique floral and décor designs according to each event • Scheduled upcoming meetings and mock-up showings with clients and floral designers • Participated in the set up and tear down for over 30 weddings and special events • Created daily content for all social media and marketing tools including, Facebook, Instagram, Pinterest, The Knot, and Wedding Wire • Coordinated and maintained relationships with existing clients and associated vendors • Ensured a clean and welcoming environment for the clients and employees • Served as an independent company representative during local open house events Show less
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Iowa State University
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United States
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Higher Education
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700 & Above Employee
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Destination Iowa State Team Leader
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Mar 2015 - Aug 2015
• Assisted with the planning and execution of an event for over 5,000 incoming students • Responsible for facilitating daily programs and activities for over 20 students • Provided leadership and enthusiasm to all event participants and employees
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Education
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Iowa State University
Bachelor's degree, Event Management -
Van Meter High School