Experience

CCP Games

• Iceland
• Computer Games
• 700 & Above Employee

• • Jan 2023 - Present

  • Responsible for leading the development and execution of the go-to-market plans and marketing strategies for large-scale initiatives and expansions for EVE Online.• Partner closely with development teams to define and align the development and marketing roadmaps, ensuring development plans meet player needs and EVE's brand strategy.

• • Oct 2020 - Dec 2022

  • Orchestrated marketing campaigns for EVE Online based on the live ops roadmap. Worked cross-functionally with development and publishing on strategy and execution. • Led brand strategy and marketing execution of four Quadrant (Season) themes in 2021. • Managed the product marketing team responsible for commerce and live ops marketing for EVE Online. TOP ACHIEVEMENTS• Owned the go-to-market plan for the EVE: Uprising expansion, resulting in a 15% lift in DAU.• Led the marketing efforts for the first crossover for EVE Online, BBC's Doctor Who. • Presented EVE Online's updated content strategy on stage at Fanfest 2022 to an audience of avid fans. Show less



Big Fish Games

• United States
• Computer Games
• 300 - 400 Employee

• • Dec 2016 - Sep 2020

  • Responsible for the marketing strategy, go-to-market plans, and campaign roadmap for multiple games within the Big Fish Games portfolio. • Partnered with development teams on new games from conception through launch. Defined the product positioning and target audience based on player and market insights, created brand guides, and led the execution of go-to-market plans. • Collaborated cross-functionally with Creative Services, Social, PR, Email, Customer Support, and Growth Marketing to orchestrate the tactical execution of marketing campaigns, ensuring they were on brand.TOP ACHIEVEMENTS• Led the rebranding for legacy game Gummy Drop!, which resulted in a 30% lift in organic installs.• Managed the ad creative testing strategy for EverMerge during the soft launch, which resulted in a robust series of ad creatives that performed above CTR and CVR benchmarks at launch. Show less

• • Jan 2016 - Dec 2016

  • Managed monthly, six to seven-figure advertising budgets for two game titles on Facebook and across other publishers. • Responsible for analyzing campaign performance, reporting results to key stakeholders, and meeting monthly ROI targets. TOP ACHIEVEMENTS• Facilitated new top-of-the-funnel collaboration between User Acquisition and Product Marketing to create cohesive marketing campaigns which improved CTR and CVR.



Javelin Agency

• United States
• Advertising Services
• 1 - 100 Employee

• Account Coordinator

  • Apr 2014 - Sep 2015

  • Supported Account Director and senior leadership in the planning and execution of annual campaign strategies for Talking Rain’s Sparkling Ice beverages. • Assisted in approving creative executions, ensuring they met the Sparkling Ice brand guidelines. TOP ACHIEVEMENTS • Collaborated on the execution of a DMA Echo Award-winning social media campaign. • Led the creation of a brand personality statement for Sparkling Ice that was leveraged in the 2016 re-brand. • Supported Account Director and senior leadership in the planning and execution of annual campaign strategies for Talking Rain’s Sparkling Ice beverages. • Assisted in approving creative executions, ensuring they met the Sparkling Ice brand guidelines. TOP ACHIEVEMENTS • Collaborated on the execution of a DMA Echo Award-winning social media campaign. • Led the creation of a brand personality statement for Sparkling Ice that was leveraged in the 2016 re-brand.