Experience

Wine & Spirits Wholesalers of America

• United States
• Beverage Manufacturing
• 1 - 100 Employee

• Director, Marketing Communications

  • Feb 2023 - Present

  • Collaborate across departments to develop live experiential activities for the wine and spirits industry. Champion ideas that enhance member image and attendee experiences.• Act as creative director, managing key agency relationships with graphic designers, video editors, web developers, and several others—collaborating on creative direction and campaign deliverables to meet project goals and KPI’s. • Lead the development of all creative collateral to include branded show look, large branded signage, digital and print advertisements, printed materials, email campaigns, PPT presentations, and more. • Led the strategic rebranding of WSWA’s Annual Convention to Access LIVE, managing multiple vendor teams and championing the project internally to collaborate and develop clear brand positioning, purpose, and creative identity.• Develop and maintain relationships with industry trade media and influencers to enhance brand awareness and engagement, often negotiating trade-outs and unique activations.• Collaborate with Sales team to develop and deliver high-impact, high-value sponsorship opportunities at annual convention and other small meetings.• Develop and execute integrated marketing strategies and campaigns while maintaining a high standard of execution, attention to detail, and strict adherence to deadlines.• Lead and direct operations and strategic developments for association websites. • Direct WSWA educational programming team, producing 50+ webinars covering a wide variety of industry-specific topics that have garnered more than 4,000 new database contacts. Show less

• Senior Manager, Marketing Communications

  • May 2020 - Feb 2023

• Manager, Marketing Communications

  • Jan 2018 - May 2020

• Coordinator, Communications and Membership

  • Jan 2017 - Jan 2018



Kelley Drye & Warren LLP

• United States
• Law Practice
• 400 - 500 Employee

• Paralegal

  • Sep 2015 - Nov 2016

• Legal Secretary

  • Aug 2014 - Sep 2015

• Receptionist

  • Jun 2014 - Aug 2014