Experience

Gen3 Marketing

• United States
• Advertising Services
• 100 - 200 Employee

• Content Partnerships Manager

  • Feb 2023 - Present

• Premium Content Partnerships Specialist

  • Oct 2021 - Present

• Premium Content Team Internship

  • Aug 2021 - Oct 2021



Giant Steps Press

• Giant Steps Press Intern

  • Jan 2020 - Aug 2021

  -Created two websites: one to depict Kirpal Gordon's skills and services and one for the company. -Conducted three video interviews and three copy interviews for new book releases. -Photoshopped at least three pictures for visual balance. -Recorded and edited four videos of book readings for social media. -Photographed Kirpal and other interns to feature in a publication on the website. - Started Youtube and Instagram pages - Collaborate with other team members to maximize efforts of the company



Hofstra University

• United States
• Higher Education
• 700 & Above Employee

• Account Executive

  • Sep 2020 - Dec 2020

  Our client was Hicksville Boys and Girls Club. We began putting together campaigns and strategies to assist the company with their audiences. There were eight of us, counting myself, with designated positions including event planning, corporate social responsibility, media relations, partnerships, social media, art director, & PR strategies. We started by analyzing their social media platforms & an interview to understand their needs & the environment more thoroughly. As a team, we brainstormed ideas and weighed what was feasible in our time period. Then we presented the weakness, opportunities, and objectives we found and what each chair would do to execute our goals of procreating more funds, updating all social media platforms, and creating a plan to uphold social media efforts for the future. We planned to hold a talent show to fundraise, post testimonials to show the importance of a donation, a campaign for Giving Tuesday, and more. Then we broke down each of our positions by steps to keep track of where we were in the process and the amount of work that needed to be completed. I sent out weekly deliverables on what needed to be completed after our weekly staff meetings. In the end, we created a unified presentation on how all these initiatives correlate to each other and provided a portfolio with all of our content including guides on how to execute our plan and create their own plans moving forward. The most challenging part of this process was the pinch in time because we only had a month and we had to get everything approved. We also had to restructure our plan due to the pandemic because we couldn't risk new members wanting to join after the event due to the small facilities and social distancing protocols, so we decided to hold off on the event until the pandemic subsides. This couldn't have been completed without my amazing team who adapted quickly with problem solving, efficiency, & communication skills.Tools utilized: Google Drive, GroupMe, and Canva.

• Orientation Leader

  • Jun 2020 - Aug 2020

  - Assisted 1456 students this summer with the help of 16 Orientation Leaders, 3 Head Orientation Leaders, 2 Bosses, and 2 Welcome Week Coordinators. -Presented and executed goals for social media platforms.-Kept parents informed by creating multiple graphics and 12 videos for Facebook.-Utilized a content calendar to maintain organization.-Adapted Orientation from in-person to online by learning zoom and adjusting style of engagement. -Brainstormed ideas to engage students with enthusiasm and build a community as a team.-Educated students on available opportunities on campus. -Provided support educationally and emotionally by facilitating discussions and advising with registration.-Professionally called over 70 students about their responsibilities for orientation. -Upheld and enforced all aspects of the University conduct code.



88.7FM WRHU

• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Electro Beat Co-Producer

  • May 2019 - Dec 2020

  -I was also apart of the station when we won our third National Association of Broadcasters’ Marconi Award as the 2019 College Radio Station of the Year. -Used Adobe Audition and Zetta to make packages, cuts, and schedule shows. -Obtained basic knowledge of engineering a sound board. -On-air talent for live traffic report for the Morning Show and Electro Beat. -Produced weekly shows for EDM fans. -Interviewed DJ's for content. -Wrote the script for news department anchors. -I was also apart of the station when we won our third National Association of Broadcasters’ Marconi Award as the 2019 College Radio Station of the Year. -Used Adobe Audition and Zetta to make packages, cuts, and schedule shows. -Obtained basic knowledge of engineering a sound board. -On-air talent for live traffic report for the Morning Show and Electro Beat. -Produced weekly shows for EDM fans. -Interviewed DJ's for content. -Wrote the script for news department anchors.



The Swing Agency

• United States
• Advertising Services
• 1 - 100 Employee

• Account Executive

  • Aug 2020 - Nov 2020

  -Presented objectives, campaigns, and eventually successes to client via Google Slides. -Communicated with the client via email, Zoom, and Google Chat. -Utilized google drive to obtain necessary documents from client in an organized fashion. -Filled out a client strategy form and program plan for the next three months. -Created weekly deliverables for my three team members to complete our objectives in a timely manner including LinkedIn bios, media lists, newsletters, and pitches. -Completed weekly deliverables assigned by boss including budget proposals and weekly reports. -Created a brochure, content calendar including social media graphics, a press release, and a pitch for the client. -Posted about three to four times a week on Instagram, Linked In, and Facebook. -Designed ads for LIHearld newspaper and website. -Worked as a team to provide a future measure of success for the client by creating an customer satisfaction survey and email. -Provided contacts, bargains, and details for future radio advertisement opportunities to client. -Humanized the social media by posting the members of County Cleaners with a campaign called Meet the Team. -Evaluated analytics and concluded that we increased their Facebook followers by 130 people, page likes increased by 133%, and post engagement increased by 250% in November. Accounts reached increased by 4,200%, impressions increased by 700%, and profile visits increased up to 300% in October but overall 900% for Instagram.



Alpha Theta Beta Sorority

• Hofstra University

• Public Relations Chair

  • Dec 2019 - May 2020

  -Created content for Instagram, VSCO, and Twitter. -Recognized 13 graduating seniors with a campaign called Senior Spotlight. -Collected and organized images from over 50 members to feature on social media. -Engaged members online to maintain social presence. -Created content for Instagram, VSCO, and Twitter. -Recognized 13 graduating seniors with a campaign called Senior Spotlight. -Collected and organized images from over 50 members to feature on social media. -Engaged members online to maintain social presence.



Whalehouse Point

• Watch Hill Fire Island National Seashore, NY

• Waitress/ Bartender/ Dock Hand/ Cashier

  • May 2018 - Oct 2019

  To work well in this job I had to exhibit clear communication, teamwork, time management, problem-solving skills, and working well under high-pressure and stress. This is due to serving over 100 customers a day on weekends where I would sell about $3,000 a day. I was involved in multiple forms of customer service including making over 50 phone calls to confirm camping reservations, collecting payment from docks, adding reservations, and taking food and drink orders. I conducted managerial responsibilities such as making menus, developing pricing, setting up the POS in the computer, programing the cash register, and training at least three new employees on up-selling and greeting customers.