Experience

Perlunica

• Italy
• Retail Luxury Goods and Jewelry
• 1 - 100 Employee

• • Aug 2022 - Present

• • May 2019 - Jul 2022

  Perlunica has been founded in 2006. It’s a jewelry distributor (Trollbeads, X Jewellery, Emi & Eve) in Italy, Austria and Switzerland, with more than 700 multi-brand shops and 5 flagship stores.Reporting to Shareholder. Managing different business areas: Operations & Supply Chain, Marketing, Sales, Finance & Administration, HR, R&D, Merchandising, IT.

• • Jan 2018 - May 2019

  Trollbeads is a Danish brand which introduced the interchangeable jewels concept both on international and Italian market. In Italy, Trollbeads is an excellence, because it changed the common market rules about logistics and product proposition.Reporting to Managing Director. Leading a 25 sales reps team, managing 650 PoS and 5 flagship stores. Leading the Visual Merchandiser (9 people). Coaching in more than 10 induction and training classes for entrepreneurs and sales people (+500 attendants). Managing commercial strategy. Managing media and promo plan. PR. Show less

• • Aug 2016 - Jan 2018

  X Jewellery is the second interchangeable jewelry brand designed by Trollbeads A/S. It’s a brand for a younger target than Trollbeads one, for people looking for an original and customizable jewel, made with colorful materials. It was launched in 2013, and then completely relaunched in 2017.Reporting to Managing Director. Leading a team of 14 sales reps and 120 PoS. Designing and leading the whole sales reps induction process. Managing commercial strategy. Managing media and promo plans. PR. Show less

• • Sep 2013 - Aug 2016

  Reporting to Managing Director. Leading a team of 18 people (Marketing, Visual Merchandiser and Training). Managing media plan. Managing the whole training process for sales reps and new stores (+50 Academies, +100 training sessions for internal staff).


MAM Beyond Borders
• Italy
• Non-profit Organizations
• 1 - 100 Employee
• Founder & Board Member

  • Jan 2014 - Present

ISTUD Business School
• Italy
• Higher Education
• 1 - 100 Employee
• Adjunct Professor

  • Mar 2013 - Present


MUTTI SPA

• Italy
• Freight and Package Transportation

• International Marketing Manager

  • Nov 2011 - Sep 2013

  Mutti is “the tomato Brand” per excellence. It’s the first company which succeeded to create a brand within a “commodity” market. It was the market leader in Italy, with the ambitious target to become a relevant brand internationally too. Reporting to Global Marketing Director. Business potential analysis, 5Ys business plan for international market. Managing contracts and P&L of the 5 most important countries (USA, Sweden, Germany, Austria and Croatia). People leading: 5. Mutti is “the tomato Brand” per excellence. It’s the first company which succeeded to create a brand within a “commodity” market. It was the market leader in Italy, with the ambitious target to become a relevant brand internationally too. Reporting to Global Marketing Director. Business potential analysis, 5Ys business plan for international market. Managing contracts and P&L of the 5 most important countries (USA, Sweden, Germany, Austria and Croatia). People leading: 5.



Barilla

• United States

• • Sep 2009 - Oct 2011

  Established in 1877, Barilla is a world leader in the markets of pasta and ready-to-use sauces in continental Europe, bakery products in Italy (Mulino Bianco, Grancereale, Pan di Stelle, Ringo, Gocciole, Pavesi) and crispbread in Scandinavia (Wasa). It’s recognized worldwide as a symbol of Italian food culture.Located in Cologne (Germany).Reporting to Regional Marketing Director. Managing the cross-countries marketing team (7people). Managing local media and promo plans per country. Adapting global marketing strategy to local needs. Managing go to market strategy. Business potential analysis and consumer understanding. Show less

• • Nov 2008 - Sep 2009

• • Dec 2007 - Nov 2008

• • Sep 2005 - Dec 2007

• • Nov 2003 - Sep 2005

• • May 2003 - Nov 2003

• • Nov 2002 - May 2003


Danone Waters
• Food and Beverage Manufacturing
• 200 - 300 Employee
• Local Key Account

  • Jun 2002 - Nov 2002
• Assistant Brand Manager Boario and Vitasnella Special Events

  • 1996 - 1997