Experience

Vanilla

• United States
• Software Development

• Content Designer

  • Nov 2022 - Present

• User Experience Writer

  • Sep 2021 - Nov 2022



Emilie Writes

• United States
• Medical Practices

• Brand & Content Writer

  • Oct 2014 - Present

  Richmond, Virginia Area Working with SMBs to create thoughtful end-to-end copy and content. Current & Past Clients: Coop Home Goods Direct.co Goodmylk Elaine Kim Studio Hungry Heart Hair le'semer Need Supply Co. Nine Roses Jewelers Tiina the Store Totokaelo Solaris Solar Sundays for Dogs Feel free to message me with genuine freelance opportunities. I am not interested in long term full-time contract roles :-)



Coop Home Goods

• Senior Marketing Copywriter

  • May 2020 - Sep 2021

  Los Angeles, California, United States Web copy, SEO-driven and editorial content, internal documents, product naming... the works!



Lantera Labs

• United States
• Technology, Information and Internet

• Head Of Content

  • Dec 2018 - Jan 2020

  Richmond, Virginia Area Clients Work to develop/execute ongoing marketing, content, & brand strategy with enterprise & SMB clients (Outdoor Voices, Todd Snyder, Whole Forest, & more) — including e-commerce copy (writing & auditing), email copy, blog content, brand identity & strategy, brand voice & guidelines, influencer programs. Internal Develop & manage social, email & content strategy. Develop & maintain copy style guide & brand voice. Manage a network of freelancers —… Show more Clients Work to develop/execute ongoing marketing, content, & brand strategy with enterprise & SMB clients (Outdoor Voices, Todd Snyder, Whole Forest, & more) — including e-commerce copy (writing & auditing), email copy, blog content, brand identity & strategy, brand voice & guidelines, influencer programs. Internal Develop & manage social, email & content strategy. Develop & maintain copy style guide & brand voice. Manage a network of freelancers — including journalists, essayists, editors, designers, & artists — to develop pertinent original content. Show less



Need Supply Co.

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Copy Lead

  • Apr 2016 - Dec 2018

  Richmond, Virginia Area Write and edit all email and site copy across divisions (women’s, men’s and life). Involved with every step of the product copy process for women's apparel; from item naming to product descriptions to size and fit notes. Designed and defined the company's product copy, email copy and item naming standards. Work with the production team to manage workflow. Work with the marketing team to define, implement and update meta SEO standards as they pertain to product… Show more Write and edit all email and site copy across divisions (women’s, men’s and life). Involved with every step of the product copy process for women's apparel; from item naming to product descriptions to size and fit notes. Designed and defined the company's product copy, email copy and item naming standards. Work with the production team to manage workflow. Work with the marketing team to define, implement and update meta SEO standards as they pertain to product copy. Created all of the company’s copy process documents, including the item naming convention and the product copy style guide. Continue to work with the creative team to define the company’s brand identity and voice. Work with creative and merchant teams to define the voice of in-house brands. Show less



BEAR MATTRESS

• United States
• Furniture
• 1 - 100 Employee

• Marketing Coordinator

  • Jun 2015 - Aug 2016

  Hoboken, New Jersey Defined brand voice. Created content for the Bear Mattress website, blog and social. Managed all social media accounts (Instagram, Twitter and Facebook). Designed monthly content calendars. Developed technical web copy, including product information, terms and conditions and FAQ. Worked with CEO and founder to implement and orchestrate influencer program.



Television

• Travel Coordinator

  • Aug 2014 - Nov 2014

  Richmond, Virginia Area Worked with hotel booking staff, rental car agencies, airlines and car services to coordinate and oversee the travel of over 100 cast and crew members over the course of three months.