Account Executive

• Aug 2022 - Present

ThumbStopper is a solution powered by proprietary technology for brands to amplify their content through their retailers' social media network at the local level. Play a key role in nurturing and closing enterprise consumer brands that are sales qualified leads (SQLs). Confirm SQLs, define the value propositions, and present unique proposals to enterprise brand customers for review and determination of best paths forward. Outbound Engagement / Sale of new brand relationships with ThumbStopper. Research and analyze prospective customer needs and provide ThumbStopper product and services overview. Develop and maintain a comprehensive knowledge of ThumbStopper’s product(s), services, and marketing initiatives. Responsible for the achievement of an assigned quota from the VP-Revenue and Management team. Create and prioritize strategic target account lists within multiple industries. Prepare for and contribute to the strategic weekly deal review meetings. Overcome objections and align ThumbStopper’s value proposition to customer needs. Manage and document activities, opportunities, and accounts in HubSpot. Show less

Marketing Communications Manager

• Sep 2021 - Aug 2022

Manage region trade press relations and external communication development and delivery. Produce press releases, press kits and media events. Answer press inquiries, support editorial development, and other communication development. Provide onsite press coordination at industry trade shows. Ensure accuracy and consistency in marketing collateral development. Management of designated marketing budgets. Management of Volvo Penta brand identity compliance in all press and commercial communications. Measure and monitor trade press exposure and share of voice for Volvo Penta and key competitors. Management of Partner Network newsletters—prepare and write content, design, and communicate—for three vertical market dealer organizations in the U.S. and Canada. Assess and produce commercial content for Volvo Penta’s intranet, Partner Network, and websites. Nurture customer relationships with key OEMs for marketing and communication support and strategic product launches, outlining clear value propositions of the Volvo Penta brand. Show less

eBusiness Internet Merchandiser III

• Jun 2021 - Sep 2021

eBusiness Internet Merchandiser II

• Aug 2020 - Jun 2021

Optimize select categories in the online channel and support overall eBusiness strategy to drive sales and margin growth.Partner with the Product team to develop the online strategy for product categories.Manage on site promotions and optimize the customer shopping experience in owned categories.Drive unique shopping experiences across different customer segment groups.Execute day to day merchandising updates across multiple websites within multiple eCommerce systems.

Marketing Communications Specialist

• Apr 2019 - Aug 2020

Creates, produces and manages various printed projects. Communications include but are not limited to STIHL Product Information Guides, brochures, catalogs and like materials. Ensures that all literature reflects current STIHL brand personality, quality, accuracy and legal compliance. Acts as the liaison with product managers, product information, and other departments for the gathering of information for said literature. Coordinates with purchasing in the selection of printing vendors, printers and on time delivery of literature as required.Manages and conducts photo/video shoots and ensures delivery of useable materials for literature, advertising, videos and other communications platforms to support brand, retail, social, in-store and other initiatives. Maintains and manages the STIHL photo studio.Reviews, comments and routes in-store marketing materials from agencies, Branches and Distributors. This includes but not limited to STIHL Edge video support and update, hangtag production, Why Buys, etc.Manages and maintains the on line marketing library ensuring that materials are current and available through authorized access levels.Assists at national sales/distributor meetings as appropriate.Ensures compliance with budgetary guidelines and may participate in the creation of budgets. Assumes additional duties as needed Show less

National Marketing Coordinator

• Apr 2018 - Mar 2019

Support the Marketing department across all key areas of day to day project activities. Provide analytical,administrative and on-site event support for various marketing functions. Provide general project support and analysis across all key communications disciplines including brand, retail, corporate, in-store, events.

Dealer Support Specialist

• Mar 2017 - Mar 2018

Coordinates training and support needs of all new dealers with Sales Manager. Provides training for STIHL products, parts, accessories, eBiz, eService, eBill, iCademy, Service Advantage and other merchandising programs. Provides management feedback regarding dealer sales potential, branch support, programs, and marketing support. Ensures that issues and requests emanating from training sessions are addressed. Develops and implements training programs for new and existing dealers; the programs will address STIHL and Branch policies, procedures and programs. Acts as support for Territory Managers, Dealer Services Manager and Sales Manager with design and implementation of service and shop area merchandising support and D1 Showroom support materials. Reports to management and sales staff on a regular and ad hoc basis about activities, issues and opportunities in the dealer network. Attends dealer meetings and trade shows and other customer-specific events to promote positive customer relationship between STIHL dealers and end- users.Develop and conduct training programs and product demonstrations for dealers and specific end users. Show less

Marketing & Advertising Specialist

• Aug 2015 - Mar 2017

Assist with branch marketing activities, including development of advertising campaigns, promotions, mailings, generating and distributing communications to sales staff, dealers, etc. Maintain MAP dealer database. Update online web content. Coordinate use of other communication media to sales force and dealers (i.e. MailChimp). Produce the bi-annual Inventory Management Program, generating content and supporting collateral. Coordinate and produce the Dealer Support Manual. Plan and organize branch dealer trips and activities. Show less

Business Resident

• Jun 2014 - Aug 2015

Cycled through the various business departments to thoroughly understand functional support, product lifecycle, and finance (accounting, strategic planning, and controlling). Cycled through the various business departments to thoroughly understand functional support, product lifecycle, and finance (accounting, strategic planning, and controlling).

Design Assistant Intern

• Sep 2013 - May 2014

Reporting to the Office of Communications and Public Relations (OCPR) Office manager, the Design Assistant Intern will provide administrative and production support to the OCPR creative staff. Reporting to the Office of Communications and Public Relations (OCPR) Office manager, the Design Assistant Intern will provide administrative and production support to the OCPR creative staff.

Falk Gallery of Art Graphic Design Intern

• Aug 2013 - May 2014

Develop visual content for flyers, postcards, posters, and other media to market gallery shows and other art department events; office duties such as scanning, copying, answering phones, taking messages, distributing posters and flyers for events. Develop visual content for flyers, postcards, posters, and other media to market gallery shows and other art department events; office duties such as scanning, copying, answering phones, taking messages, distributing posters and flyers for events.

Strategic Planning Intern

• May 2013 - Jan 2014

Developed visual (pictures, videos, and graphics) material for social media and other marketing campaigns, photographed company events, organized and backed-up photos and other visual material, Federal budget and program research presentation preparation for customer meetings, logistics and scheduled coordination of visits for C4S executives, monitored and prepared summaries on Congressional hearings of interest, and with other general office support activities, developed/drafted content and message for marketing campaigns, planned concepts by studying information and materials that have been gathered and well researched. Show less

Business Development Intern III

• May 2012 - Aug 2012

Create extensive documents on departments and the jobs within them, bulk entries and edits of data in the Resource Management Database, in-depth case study on the deployment process, mapped business units to labor titles, mapped “job families” to professions, created Attrition Metrics data in PowerPoint and created a presentation on it, created requisitions and kept track of candidates for those positions, created flowcharts for processes, went through updated documentation and took note of positions that were not qualified for their job anymore due to the update. Show less

Program Management Intern II

• Jun 2011 - Jan 2012

Work with Microsoft Excel spreadsheets to evaluate basis of estimates, organize quotes and purchase orders, carefully arrange binders for presentations and for the government review, make timesheet corrections with the Payroll department, cover the receptionist desk and manage incoming calls, participate in Young Professionals and coordinate events for professional development. Work with Microsoft Excel spreadsheets to evaluate basis of estimates, organize quotes and purchase orders, carefully arrange binders for presentations and for the government review, make timesheet corrections with the Payroll department, cover the receptionist desk and manage incoming calls, participate in Young Professionals and coordinate events for professional development.