Experience

HOP // Halte à l'Obsolescence Programmée

• France
• Environmental Services
• 1 - 100 Employee

• Chargée de mission

  • Dec 2023 - Present

  France Mécénat de compétences d'une année



Orange

• France
• Telecommunications
• 700 & Above Employee

• Responsable Marketing Gamme Reconditionnés Grand Public

  • Dec 2022 - Present

  -Audit et compréhension de l’activité du reconditionné versus le neuf et recommandation d’un nouveau mode de fonctionnement pour que cette gamme, gérée à part, soit reprise par les équipes en mode run -Gestion de la gamme Reconditionnés avec l’objectif de passer en mode « industriel »: pilotage resserré de nos reconditionneurs sur la qualité des produits, le respect des délais de livraison et des volumes. -Mise en place de KPI pour piloter la performance commerciale et l’efficacité… Show more -Audit et compréhension de l’activité du reconditionné versus le neuf et recommandation d’un nouveau mode de fonctionnement pour que cette gamme, gérée à part, soit reprise par les équipes en mode run -Gestion de la gamme Reconditionnés avec l’objectif de passer en mode « industriel »: pilotage resserré de nos reconditionneurs sur la qualité des produits, le respect des délais de livraison et des volumes. -Mise en place de KPI pour piloter la performance commerciale et l’efficacité promotionnelle des références sur nos canaux

• Head of Orange France Design Thinking skill center

  • Jan 2019 - Mar 2023

  Paris Area, France

• Head Of Orange France Design Thinking skill center - mass market

  • Sep 2017 - Mar 2023

  Paris Area, France -Création du skill center Design Thinking Orange France Grand Public (modes de fonctionnement, recrutement coachs, méthode) -Création d'une méthode, le Design thinking by Orange, modulaire et tournée vers les contraintes opérationnelles des équipes -Acculturation et formation au Design Thinking d'environ 700 personnes sur 2018 -Accompagnement en Design Thinking d'environ 40 projets sur le S1 2018



Orange

• France
• Telecommunications
• 700 & Above Employee

• Senior Marketing Manager

  • Feb 2012 - Sep 2016

  Paris • Developed convergent and high speed offers positioning and messaging every two months to differentiate Orange from competitors. – Managed internal communication to ensure all channels and lines of products had the right business priorities. – Ensured integrity and consistency of offers positioning across departments • Developed, implemented and executed sales promotion strategy: price deals, online deals, rebates, coupons… etc. – Managed market analysis, business plan and legal… Show more • Developed convergent and high speed offers positioning and messaging every two months to differentiate Orange from competitors. – Managed internal communication to ensure all channels and lines of products had the right business priorities. – Ensured integrity and consistency of offers positioning across departments • Developed, implemented and executed sales promotion strategy: price deals, online deals, rebates, coupons… etc. – Managed market analysis, business plan and legal approval. – Assessed, analyzed plans and recommended corrective actions. • Oversaw campaigns validation: press releases, posters, e-mailings, social media and displays. • Created competitor intelligence benchmarks and key performance indicators used by the CMO • Established trustworthy relationships with all directions in an under pressure environment. • Direct management of 4 employees

• Senior Digital Marketing Manager

  • Sep 2008 - Jan 2012

  Paris Area, France • Led strategy and executed digital marketing plans to successfully promote Orange online and mobile services. 20% to 30% customer increase during each campaign. – Worked with agencies to create innovative games, videos to attract new customers – Negotiated with internal teams free advertising displays on newsletters, Facebook and Orange portal. • Managed paid search strategy and external agencies, driven for ROI. • Prepared strategic recommendations for targeting, email content… Show more • Led strategy and executed digital marketing plans to successfully promote Orange online and mobile services. 20% to 30% customer increase during each campaign. – Worked with agencies to create innovative games, videos to attract new customers – Negotiated with internal teams free advertising displays on newsletters, Facebook and Orange portal. • Managed paid search strategy and external agencies, driven for ROI. • Prepared strategic recommendations for targeting, email content, and creative. • Ensured all content was on-brand, consistent in terms of style, quality and tone of voice for comprehensive 360 actions plans. • Worked with product teams and agencies to optimize SEO/SEM • Collected, organized and reported key digital metrics and recommended action. • Educated and advocated for digital best practices within Orange France and Orange Group • Successfully co-organized with LG the “Star Personal Assistant” international event with the actor Taylor Lautner, to promote a social media service focused on young people. • Transversal management of 15 employees

• Product Innovation Manager

  • Oct 2004 - Aug 2008

  Paris Area, France • Coordinated responses with an international RFP of several million euros for Orange countries. • Launched a remote access service via the PC on the French market with the American software editor ORB: product definition, pricing recommendation. • Managed innovation teams (marketers, customer journey experts, designers, developers) to prototype and test convergent services for Orange's R&D entity. • Determined market size, business cases, and product strategy for technology… Show more • Coordinated responses with an international RFP of several million euros for Orange countries. • Launched a remote access service via the PC on the French market with the American software editor ORB: product definition, pricing recommendation. • Managed innovation teams (marketers, customer journey experts, designers, developers) to prototype and test convergent services for Orange's R&D entity. • Determined market size, business cases, and product strategy for technology innovations • Established and managed a team of 4 employees.

• Mobile Devices Manager

  • Mar 2003 - Sep 2004

  Paris Area, France • Management of 3 key manufacturer accounts (more than 50% of the volume purchased by Orange France) • Portfolio selection and launch: coordination with business lines, channels, engineering, purchasing, and orange countries. • Program Manager of the Orange Group Device requirement document: collected the marketing and technical requirements of 10 Orange countries and organized the selection process of 15 suppliers.

• Product Manager for Location-Based Services

  • Sep 2001 - Feb 2003

  Paris Area, France • Defined new location-based services in collaboration with multiple software and content providers for Orange’s R&D entity. • Successful management of a study with 250 participants: recruitment, qualitative and quantitative surveys follow up, service optimization.



siticom

• Germany
• IT Services and IT Consulting
• 1 - 100 Employee

• Marketing Strategy Consultant

  • Feb 2000 - Oct 2004

  Paris Area, France



Nestlé Waters

• France
• Food and Beverage Services
• 700 & Above Employee

• Survey Manager

  • Jun 1998 - Jan 1999

  Paris Area, France -Launch of qualitative and quantitative surveys -Marketing plan -Consumers and distributors panel Analysis