Experience

Record360

• United States
• Software Development
• 1 - 100 Employee

• Marketing Manager

  • Feb 2023 - Present



Bluefin Payment Systems

• United States
• Financial Services
• 100 - 200 Employee

• Digital Marketing Manager

  • May 2021 - Feb 2023

  As Digital Marketing Manager I've led Google and Microsoft Ads on a competitive yearly budget resulting in a 300% increase in conversions in the first three months of implementation. Developed and launched 20+ high performing B2B Fintech campaigns in six months. Analyzed data reports and presented recommendations. Strongly involved in SEO tactics and social media channels. As Digital Marketing Manager I've led Google and Microsoft Ads on a competitive yearly budget resulting in a 300% increase in conversions in the first three months of implementation. Developed and launched 20+ high performing B2B Fintech campaigns in six months. Analyzed data reports and presented recommendations. Strongly involved in SEO tactics and social media channels.



Neurobehavioral Institute

• United States
• Mental Health Care
• 1 - 100 Employee

• Marketing and Media Manager

  • 2020 - 2021

  Developed a digital marketing strategy to grow B2C and B2B segments by deploying content and promotional calendars, analytics reporting, creatives and SEO-rich landing pages to drive more than 12k monthly traffic. Managed 12+ social accounts with 85% organic growth in the first three months and an increase in conversions and positioning. Developed a digital marketing strategy to grow B2C and B2B segments by deploying content and promotional calendars, analytics reporting, creatives and SEO-rich landing pages to drive more than 12k monthly traffic. Managed 12+ social accounts with 85% organic growth in the first three months and an increase in conversions and positioning.



PatagoniaMed, Inc.

• United States

• Marketing Communication Manager

  • 2018 - 2020

  Ran the the paid media budget strategy for Google Ads, Bing and Facebook Ads. Implemented Search Engine Optimization tactics that led to an 60% increase in organic traffic. Produced content across all social media platforms, websites and email automation. Measured KPIs on a weekly basis, analyzed competitors and identified areas of opportunity. Ran the the paid media budget strategy for Google Ads, Bing and Facebook Ads. Implemented Search Engine Optimization tactics that led to an 60% increase in organic traffic. Produced content across all social media platforms, websites and email automation. Measured KPIs on a weekly basis, analyzed competitors and identified areas of opportunity.



Nuntius Consulting

• United States

• Communication & Marketing Manager

  • 2015 - 2018

  Managed a spectrum of paid media budgets for a diverse range of clients across paid search platforms. Oversaw strategy for +12 accounts. Collaborated with media vendors, client teams and other internal agency teams to develop full-funnel media plans that supported clients overall digital marketing strategy. Strongly collaborated with graphic design team. Managed a spectrum of paid media budgets for a diverse range of clients across paid search platforms. Oversaw strategy for +12 accounts. Collaborated with media vendors, client teams and other internal agency teams to develop full-funnel media plans that supported clients overall digital marketing strategy. Strongly collaborated with graphic design team.



Fideisalud SA

• Online Marketing & Communication Professional

  • 2013 - 2015

  Established social media and email automation communications to grow online presence. Implemented consistent branding across three product sites. Strong liaison with agencies. Designed printed collaterals for B2B/B2C segments in the private healthcare industry.

• Marketing Communications Coordinator

  • 2010 - 2013

  Engaged in the content creation of the company's social media presence and email communications. Copywriting and designing SMM decks, nurture emails and printed material. Led marketing efforts to track KPIs and research industry trends and new platforms.