Experience

Algolytics Technologies

• Poland
• Technology, Information and Internet
• 1 - 100 Employee

• Marketing Specialist

  • Dec 2022 - Present

  Creating, executing and optimizing the marketing strategy of a B2B company offering innovative AI solutions. Areas of responsibility: - Analyzing the market (trends, competition activities) - Managing social media (creating organic posts, case studies and promo campaigns) to increase awaraness of company’s solutions (and their potential use cases) among target groups - Developing the company's blog (selecting topics, working with copywriters) to boost the company's visibility in search engines - Analyzing website traffic and preparing key dashboards (Looker) - Handling company's presence at events (selecting opportunities, preparing marketing materials, organizing representatives' participation) to reach target groups and generate more leads - Creating marketing and sales materials (pitch decks, one-pagers, roll-ups) - Analyzing and presenting achieved marketing results for the management team Show less



ActiveNow

• Poland
• Software Development
• 1 - 100 Employee

• Digital Marketing Specialist

  • Jan 2022 - Oct 2022

  Creating, executing and optimizing the marketing strategy of a company offering a system (SaaS) for school management (B2B market). Areas of responsibility: - Building a marketing strategy (personas, Value Propostion, ways to reach customers) - Managing the company's marketing channels (Facebook and Google Ads, website (including blog), social media, webinars) aimed at promoting the offer, acquiring leads and building a professional image of the company - Analyzing and presenting achieved marketing results for the management team - Optimizing marketing activities based on data Show less



INNOVATIKA

• Poland
• Business Consulting and Services
• 1 - 100 Employee

• Project Management Officer

  • May 2021 - Dec 2021

  - Onboarding of new project managers- Creating materials to support the work of project managers- Designing and implementing project management processes (concerning e.g. conducting lessons learned in projects)- Developing recommendations for changes in project management methodology based on insights gathered from project team members

• Product Development Specialist

  • Sep 2019 - Dec 2021

  Participation in projects on developing new digital solutions in industries such as finance, marketplaces and IoT. Areas of responsibility:- Analyzing the competition and the market (i.e. size, growth rate, trends, needs and problems of the target segment) and mapping business opportunities- Analyzing operational data of the marketplace (e.g. distribution of orders, selected services or transaction values), presenting them on dashboards (Google Data Studio) and preparing recommendations for further activities - Analyzing the results of marketing activities and providing recommendations for further activities on their basis- Conducting market experiments (using Facebook Ads promotional campaigns and specific landing pages) to verify hypotheses on the needs of a target segment- Conducting qualitative interviews with potential users to explore their needs - Developing product concepts and value propositions based on insights gained in qualitative interviews and market experiments - Creating a business strategy for the startup Show less



ConQuest Consulting

• Poland
• Business Consulting and Services
• 1 - 100 Employee

• Project Manager

  • Nov 2018 - Aug 2019

  Conducting 7 business consulting projects for Polish SME companies. Areas of responsibility:- Managing projects and client expectations- Developing strategies for entering foreign markets (market analysis, competitive analysis, legal analysis, marketing strategy)

• Business Consultant

  • Oct 2018 - Dec 2018

  - Conducting business analysis (market, competition) using methods such as Porter's 5 forces analysis and marketing mix (4P) analysis of other players in the market- Developing business strategy for new ventures or foreign expansion- Mapping potential business partners

• Intern

  • Jul 2018 - Oct 2018