Emilia Backman

Content Manager at Duunitori
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Contact Information
Location
Helsinki, Uusimaa, Finland, FI
Languages
  • Finnish -
  • English -
  • Swedish -
  • French -

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Kasper Stenbäck

Minulla oli ilo toimia Emilian esimiehenä viestintäharjoittelujakson ajan. Emilia on taitava kirjoittaja ja oivaltava sisällöntuottaja, joka aina hoiti kaikki duunit isommasta pienempään tunnollisesti ja tarkasti. Osaamista on jo tässä vaiheessa uraa todella monipuolisesti eri viestinnän osa-alueista ja asenne on täyttä timanttia. Suosittelen!

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Credentials

  • Google Analytics
    Google
    Jun, 2019
    - Sep, 2024
  • Social Media Certification
    HubSpot Academy
    Jul, 2019
    - Sep, 2024

Experience

    • Finland
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Content Manager
      • Jan 2022 - Present

      Working with our own employer branding and Duunitori's content marketing and strategic consulting services.My duties include:* Leading Duunitori's own employer branding and the team involved* Planning and executing engaging content marketing campaigns for key clients* Strategic employer branding for key clients* Planning and facilitating workshops* Project managementAs a Content Manager I am part of the client team that helps organizations to perform better in the field of employer branding. In addition, I am part of the content team which is in charge of the journalistic content at Duunitori.fi and content creation for our clients in form of articles and videos. Show less

    • Content Marketing Specialist
      • Jan 2021 - Dec 2021

      Working with Duunitori's content marketing and strategic consulting services.My duties included:* Planning and executing engaging content marketing campaigns for key clients* Strategic employer branding for key clients* Project management* Planning and facilitating workshops* Supporting sales

    • Some & Storytelling Graduate
      • Jan 2020 - Dec 2020

      During the graduate program I learned so much and developed my skills in the field of employer branding, content marketing, social media advertising and technological innovations – just to mention a few. My duties included:* Content creation (social media, articles, videos)* Content marketing* Facebook, Instagram and Google Display advertising* Search engine optimization* Social media community management* Project management* Customer service* Analytics and reporting Show less

    • Software Development
    • 1 - 100 Employee
    • Freelance Content Producer
      • Apr 2018 - Jan 2020

      Planning and creating digital content for my clients in various freelance projects. The projects included mostly content creation to business websites and corporate videos' voice over scripts. During the website projects I worked with search engine optimization (SEO). In addition, I translated social media and website content from Swedish and from English into Finnish. Planning and creating digital content for my clients in various freelance projects. The projects included mostly content creation to business websites and corporate videos' voice over scripts. During the website projects I worked with search engine optimization (SEO). In addition, I translated social media and website content from Swedish and from English into Finnish.

    • Finland
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Communications Trainee
      • Mar 2019 - Aug 2019

      As a Communications Trainee I participated in various projects and supported my colleagues with daily ad hoc tasks related to clients' communications. My duties included for example content producing, communications planning, media monitoring, social media, translating, website updates and digital marketing. Examples of my projects: 📲 Supporting Nokia’s Corporate Communications and Media Relations team at Nokia headquarters. My duties included e.g. press services communication, daily media reporting and ad hoc admin. 🍔 Acting as a Community Manager for McDonald's in the company's Facebook and Instagram channels. 💫 Planning the communication and PR activities for Hewlett Packard Enterprise before HPE Discover More event. In charge of building HPE Finland's profile and awareness by live-tweeting during the event. Cocomms is now a part of Kaiku Group, which is one of the leading independent communications agencies in Finland. Cocomms was a Finnish communications & PR agency specialized in creating impactful communications. Cocomms offered various services related to corporate and brand communications, public affairs, change management and sustainability. Show less

    • Communications Officer
      • Oct 2017 - Feb 2019

      As a Communications Officer I was responsible for the external communications of the student organization. My duties included communication planning as well as content creation to social media channels, newsletter, blog, website and Imago's newspaper column for Pörssikurssi magazine. In addition, I developed the communication strategy and managed mailing lists. As a board member I participated in board meetings, decision making and event planning. Imago ry is a subject organization for Corporate Communication and Organizational Communication students within the University of Jyväskylä. Show less

    • Finland
    • Government Administration
    • 300 - 400 Employee
    • Communications Trainee
      • Jun 2018 - Aug 2018

      As a Communications Trainee I had weekly responsibilities in various communication tasks, e.g. social media, media monitoring, newsletter and internal communications with SharePoint intranet. In addition, I assisted the Communication Manager and Communication Specialists in their duties as well as helped with communication's daily ad hoc tasks. I filmed and edited internal and external videos with Adobe Premiere Pro and also edited photos with Adobe Photoshop. In July I was taking part in Suomi Areena's event team and assisted in the communications during the event. In addition, I planned Instagram content and actions that would engage young people. Founded in 1865, Statistics Finland is the only Finnish public authority specifically established for statistics. It produces the vast majority of Finnish official statistics and is a significant international actor in the field of statistics. Statistics Finland combines collected data with its own expertise to produce statistics and information services. Show less

    • Finland
    • Advertising Services
    • 1 - 100 Employee
    • Project Consultant
      • Apr 2016 - Aug 2017

      My tasks consisted of sales activities for B2B clients, municipalities and NGOs. I was responsible for my own client portfolio and projects. To achieve successful projects, my duties included daily cooperation with my colleagues (Key Account Managers and Advertising Consultants). My most important task was to start new projects by booking quality meetings with decision makers. Before contacting them, I analyzed their industry and found out why and how MultiMedia Brochure adds value to their business. I generated ideas of brochure themes, content, distribution and use, after which I discussed about my ideas with clients as well as advised them on using MultiMedia Brochure as a new communication and marketing solution. JS World Media is an international media group specialized in customized communication. JS creates MultiMedia Brochures that are funded by suppliers and targeted specifically at the recipients. Show less

    • Norway
    • Information Services
    • Public Relations Intern
      • Jan 2016 - Apr 2016

      As a PR Intern I assisted the fashion-, home- and beauty PR Managers in their duties. My daily tasks included registering the outgoing and incoming collections as well as loan-outs to the press, visual merchandising and general up-keeping of the showroom. I wrote and translated press releases, made weekly and monthly reports (media coverage), updated the image bank and supported media monitoring activities, e.g. collecting and scanning press clippings from print and online media publications. In addition I assisted in organizing press conferences and other PR events. Polhem PR is Northern Europe’s leading PR Company in the fashion, beauty care, home furnishing and food sectors. Show less

    • Finland
    • Insurance
    • 1 - 100 Employee
    • Insurance Sales Representative
      • Mar 2014 - Dec 2015

      My duties included B2C insurance sales activities such as new customers acquisition and additional sales for existing customers. MySafety Group is an international corporation in the front line of everyday safety. Offers safety and insurance services for people and businesses in the Nordics and Central Eastern Europe. My duties included B2C insurance sales activities such as new customers acquisition and additional sales for existing customers. MySafety Group is an international corporation in the front line of everyday safety. Offers safety and insurance services for people and businesses in the Nordics and Central Eastern Europe.

    • Germany
    • 1 - 100 Employee
    • Service Assistant
      • Jun 2011 - Jul 2013

      I was responsible for the L-Fashion Group headquarters switchboard, external and internal mailing and lounge services at the headquarters. In addition, my duties included handling and scanning invoices. I worked as a Service Assistant during the summers and from June 2012 to February 2013. Luhta Sportswear Company is one of the biggest clothing manufacturers in Europe. In addition to Luhta, the most famous brands of the Group are Rukka, Icepeak, Torstai, Sinisalo, Your FACE and Ril’s. I was responsible for the L-Fashion Group headquarters switchboard, external and internal mailing and lounge services at the headquarters. In addition, my duties included handling and scanning invoices. I worked as a Service Assistant during the summers and from June 2012 to February 2013. Luhta Sportswear Company is one of the biggest clothing manufacturers in Europe. In addition to Luhta, the most famous brands of the Group are Rukka, Icepeak, Torstai, Sinisalo, Your FACE and Ril’s.

Education

  • University of Jyväskylä
    Master of Science in Economics and Business Administration (M.Sc.)
    2017 - 2019
  • Haaga-Helia University of Applied Sciences
    Bachelor of Business Administration (BBA)
    2013 - 2016
  • IPAG Business School
    Bachelor of Business Administration (BBA)
    2015 - 2015

Community

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