Emilee T.
Director, Paid Media at Petite 'n Pretty- Claim this Profile
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Bio
Jennifer Shafizadeh
I loved working with Emilee and have always valued her forward-thinking strategies in digital marketing. She is an extremely astute media professional with an aim to drive results and innovative ideas for her clients. Emilee is very knowledgeable, bright, and amazing to partner with. I'm so glad to have had the privilege and pleasure to work with Emilee and would highly recommend her to any company.
Jim Sparacino
I have had the pleasure of working with Emilee for well over a decade. Throughout this time, she has consistently proven she is smart, knowledgeable, hardworking, beyond dependable, and highly valued by clients. She is committed to doing the best job possible and her work ethic and dedication are second to none.
Maggie Speciale
Emilee was my first supervisor in the media industry, and I could not have asked for a better mentor. Her knowledge of media, both from a strategic and tactical perspective, is extensive, and her dedication to her clients and to her team is inspiring. She has one of the most positive, can-do attitudes, the quality of her work speaks for itself, and she excels at managing a team to deliver value and success for her clients. Truly a joy to work with and for, and I would recommend her wholeheartedly!
Jennifer Shafizadeh
I loved working with Emilee and have always valued her forward-thinking strategies in digital marketing. She is an extremely astute media professional with an aim to drive results and innovative ideas for her clients. Emilee is very knowledgeable, bright, and amazing to partner with. I'm so glad to have had the privilege and pleasure to work with Emilee and would highly recommend her to any company.
Jim Sparacino
I have had the pleasure of working with Emilee for well over a decade. Throughout this time, she has consistently proven she is smart, knowledgeable, hardworking, beyond dependable, and highly valued by clients. She is committed to doing the best job possible and her work ethic and dedication are second to none.
Maggie Speciale
Emilee was my first supervisor in the media industry, and I could not have asked for a better mentor. Her knowledge of media, both from a strategic and tactical perspective, is extensive, and her dedication to her clients and to her team is inspiring. She has one of the most positive, can-do attitudes, the quality of her work speaks for itself, and she excels at managing a team to deliver value and success for her clients. Truly a joy to work with and for, and I would recommend her wholeheartedly!
Jennifer Shafizadeh
I loved working with Emilee and have always valued her forward-thinking strategies in digital marketing. She is an extremely astute media professional with an aim to drive results and innovative ideas for her clients. Emilee is very knowledgeable, bright, and amazing to partner with. I'm so glad to have had the privilege and pleasure to work with Emilee and would highly recommend her to any company.
Jim Sparacino
I have had the pleasure of working with Emilee for well over a decade. Throughout this time, she has consistently proven she is smart, knowledgeable, hardworking, beyond dependable, and highly valued by clients. She is committed to doing the best job possible and her work ethic and dedication are second to none.
Maggie Speciale
Emilee was my first supervisor in the media industry, and I could not have asked for a better mentor. Her knowledge of media, both from a strategic and tactical perspective, is extensive, and her dedication to her clients and to her team is inspiring. She has one of the most positive, can-do attitudes, the quality of her work speaks for itself, and she excels at managing a team to deliver value and success for her clients. Truly a joy to work with and for, and I would recommend her wholeheartedly!
Jennifer Shafizadeh
I loved working with Emilee and have always valued her forward-thinking strategies in digital marketing. She is an extremely astute media professional with an aim to drive results and innovative ideas for her clients. Emilee is very knowledgeable, bright, and amazing to partner with. I'm so glad to have had the privilege and pleasure to work with Emilee and would highly recommend her to any company.
Jim Sparacino
I have had the pleasure of working with Emilee for well over a decade. Throughout this time, she has consistently proven she is smart, knowledgeable, hardworking, beyond dependable, and highly valued by clients. She is committed to doing the best job possible and her work ethic and dedication are second to none.
Maggie Speciale
Emilee was my first supervisor in the media industry, and I could not have asked for a better mentor. Her knowledge of media, both from a strategic and tactical perspective, is extensive, and her dedication to her clients and to her team is inspiring. She has one of the most positive, can-do attitudes, the quality of her work speaks for itself, and she excels at managing a team to deliver value and success for her clients. Truly a joy to work with and for, and I would recommend her wholeheartedly!
Credentials
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YouTube Ads
StackSkillsSep, 2020- Nov, 2024 -
Advanced SEO Keyword Research
StackSkillsAug, 2020- Nov, 2024
Experience
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Petite 'n Pretty
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United States
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Cosmetics
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1 - 100 Employee
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Director, Paid Media
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Oct 2021 - Present
ACCOMPLISHMENTS: • Hired internally to take over for PnP's agency in January 2022. Right away I added new platforms to the mix and when Q4 came around (PnP's most profitable time of year) I managed to bring in 3.5x more revenue than the previous year at a much more efficient ROAS (2.4x vs 1.8x) giving us our BEST holiday season in close to 5 years in business (while also exceeding our $1M goal by an additional $111K). • Was the first to acknowledge we didn't have any stickers on Instagram and led the charge to get them created. In just one calendar year, they have been used over 2M times, offering free branding while also creating cuter stories. RESPONSIBILITIES: • Secure/manage/optimize all paid media: Google (Search/Shopping/PMax), Social (Meta, Pinterest, TikTok, YouTube Shorts) and Display (Criteo, AdRoll), as well as direct agencies/consultants (for Amazon, Affiliate and Web Dev/SEO) o Track & Analyze campaign/ad performance & purchase data in Analytics, Ads Manager and Shopify & present weekly to Marketing Team + CEO o Regularly optimize & manage budget: Increasing CTR/CVR %, ROAS, AOV, Reducing Spend/CPA to maximize efficiency; meet/exceed ROI goal of 2x (as high as 4x over pivotal BFCM timeframe) • Work directly with internal departments (Creative, eCommerce, Social, Operations and Customer Service) to manage timelines and ensure cohesive, consistent brand messaging & ample inventory supply • As a member of the Leadership Committee, present bi-weekly status updates before Investors, COO and CEO as well as Finance, Operations, Retail and eCommerce • Create/edit copy used in ads, headlines/descriptions and new product packaging • Assist Product Development with new product ideas/design & ensuring all packaging text/claims are error-free • Research/Share Inspo/Concepts with Creative Team (help film TikToks - Organic/Paid) Show less
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InStyler
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United States
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Manufacturing
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1 - 100 Employee
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Digital Marketing Manager/Paid Media Strategist
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Nov 2020 - Oct 2021
RESPONSIBILITIES: • Find, secure, analyze & report on all Media In-House (Display - Choozle & AdRoll; Social - Facebook/IG, TikTok, Pinterest & Facebook; Search & Shopping - Google & Bing, YouTube) as well as manage agencies (for Amazon Ads, Klayvio, Affiliate, Web Dev & SEO) • Regularly optimize paid campaigns to achieve the highest engagement & Return on Ad Spend (Benchmark 2x), often reaching as high as 3-4x ROAS! • Build and manage timelines, for projects big and small, to keep staff / plans on track (across multiple departments) • Introduced Programmatic Display and Connected TV as a way to increase brand awareness and direct sales with more efficiency than traditional media; continually scope out additional new media platforms for testing (In-Mobile, Dynadmic Story Ads, Emotive Lead Gen, Sponsorships, etc.) • Work with Product Development to get new products ready for market, from development to launch (Accessories, new line of Wet Goods to increase AOV) • Assist with copy/editing of Social Media ads and new product packaging for Instyler as well as Flower Hair Tools packaging and website • Use Shopify to Track Sales, update product info, create discount codes, etc Show less
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RxF Media Partners, Inc.
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United States
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Advertising Services
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Media Director, Partner (formerly AMD)
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Feb 2013 - Sep 2020
RESPONSIBILITIES: • Develop, present and execute strategic B2C and B2B media plans carefully aligned with clients’ marketing, financial and business objectives • Anticipate Client needs and build consensus among various stakeholders • Continually optimize digital campaign performance against the client’s KPIs (for Fujitsu campaigns, with a mix of desktop & mobile across 30+ websites, CTRs as high as 0.98% were achieved...14x the industry average for Tech!) • Design/implement successful promotional launches for multiple new products/services; stay on top of current market trends • Negotiate with vendors to secure the lowest rates, premium positioning, added value • Research and present competitive reports to monitor competitor spend by market • Manage agencies to ensure timely execution of media plans/product launches • Work with accounting to verify monthly billing and resolve any discrepancies • Build and Optimize Social Media and Google Ads/SEM campaigns for Local Businesses • Manage agency’s Social Media & the content/design of the website (www.rxfmedia.com) CLIENTS: Fujitsu Products, American Diabetes Association, Happy Hacking Keyboard, Realforce RGB, Longxi Bearing USA, Allawos & Company, Land of Invention Recording Company Show less
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Round2 Communications
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United States
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Advertising Services
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1 - 100 Employee
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Media Supervisor (formerly Senior Planner/Buyer, Planner/Buyer, Assistant)
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Jul 2006 - Feb 2013
RESPONSIBILITIES: • Supervise, mentor, promote and train a staff of planners and assistants in LA & SF office • Strategically target consumers with National, Local, Hyperlocal & Multicultural campaigns • Oversee agencies, clients, and agency staff with the planning and purchasing of Broadcast, Online, Print and Billboards to ensure plans run on time and as planned • Track $15M+ budgets using detailed flowcharts, budget charts and print/digital statuses • Consistently negotiated a savings of approximately 30% for Union Bank, across all mediums CLIENTS: Union Bank, LA Times, Honda Jet, UCLA Health System, San Diego Zoo & Safari Park, Scansnap (Fujitsu), and Beverly Hills Conventions & Visitors Bureau Show less
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Education
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2004 - 2006
California State University, Northridge
Bachelor of Science, Business Administration, Marketing Option -
2002 - 2004
College of the Canyons
General Education -
1997 - 2001
Burbank High School
High School Diploma
Community
