Experience

Pei Asset Management

• Colombia
• Real Estate
• 100 - 200 Employee

• Sales Director

  • Sep 2019 - Present

  With over 10 years of expertise in different facets of the comercial real estate industry, such as marketing, lease and sale of properties, property management and facilities, among others. Skilled in Executive Coaching, Relationship Building and Research. Began the real estate profession through Marketing, being part of numerous campaigns and responsible for strategies that supported the commercialization of properties, built to suit projects, Project and Facilities Management, brand positioning, top of heart and top of mind, among others. Show less



Colliers

• Canada
• Real Estate
• 700 & Above Employee

• consultant

  • Nov 2018 - Sep 2019



Colliers

• Canada
• Real Estate
• 700 & Above Employee

• Corporate Account Broker

  • Dec 2015 - Sep 2016

  Main Responsibilities• Lead the commercialization process of one of the most important clients of the company and one of the major real estate funds of the country, PACTIA, which has more than 300.000 sqm in assets located in the main cities of Colombia.• Development of sales and marketing strategy based on real estate market forecasts. • Analysis and segmentation of data bases according to the property and its location to then develop activities such as cold calling, generation of appointments as well as new clients.• Use of CRM (Customer Relationship Management) tools.• Building and maintaining business relationships with clients.• Evaluating the client’s desires, needs and economic capacities to determine the appropriate space for their business.• Development of market and georeferencing studies regarding the location and distance of distribution and storage points.• Assisting owners in how to promote their properties to attract clients.• Provide information regarding legal guidelines, rates, specifications and property availability.• Delivery of monthly sales and strategy reports by property and client according to closed transactions. Achievements • Leased within a 6 month period more than 20,000 sqm of warehouses located in industrial parks in the city of Bogotá. • Leased within a 6 month period 300 sqm of office space in Buró 26, corporate building located in the city of Bogotá.• Obtained possible customers for the different services offered by the company as consultancy, property and facilities & project management. Show less

• Chief Marketing Officer

  • Oct 2010 - Nov 2015

  Main Responsibilities• Management of the marketing department.• Overseeing the planning, development and execution of an organization's marketing and advertising initiatives for departments as listing and tenant representation, property and facilities management, corporate solutions and project management. • In charge of the broker juniors of the company, actively coaching and training them during the process. • Generation of revenue through market research, pricing, marketing communications, advertising and public relations.• Seeking out new ways to deliver messaging, such as mobile platforms, video and social media.• Design and coordinate promotional campaigns and other marketing efforts across channels (digital, press etc.).• Developing the company’s mid to long term strategic and annual business plans in line with company objectives.• Build brand awareness and ensure that all communications align with the brand.• Use of CRM (Customer Relationship Management) systems.• Development KPIs and reports with progress information for the Board of Directors.• Overseeing the company’s marketing budget and processes in order to obtain cost savings across the department.Achievements • Implementation and development of marketing plans for the commercialization of more than 300 real estate properties, for listing and tenant representation.• Development and coaching on career plan for brokers juniors of the company. • Development of marketing strategies which were implemented in the project management for companies such as DHL Logistics and Merck, amongst others.• Implementation of the top of mind of the brand in more than 12 buildings through Facilities Management. • Use of the recently acquired CRM (Customer Relationship Management) tool.• Supported the development of product presentations to company clients such as; Ripley, Isagen and Merck, amongst others. Show less