Experience

Juicebox
• India
• Food & Beverages
• CMO

  • Dec 2022 - Present


Headlight

• United Kingdom
• IT Services and IT Consulting

• Growth Marketeer

  • Mar 2021 - Jan 2023

  - Marketing/Sales projects: Drive growth experiments, evaluate, and adjust to get the most successful scalable growth projects going forward, through experiment documents- Having weekly coaching sessions to improve my work-life and performance- Responsible for technical setup: Facebook, AdWords, Google Analytics, CRM, and marketing automation -> keep optimizing and automate where it makes sense- Build PPC, SEM, SEO, and CRO marketing ecosystem and keep analyzing and optimizing in order to get better CTR- Look closer at our target segment and target group -> were to divide the most money in terms of getting the highest ROI, and deciding which channels are best- Setup up tracking and understand user behavior with Facebook pixel/google tag manager and look at where the customer comes from with UTM code and Facebook grids- Optimize CTR: setting up and conducting analysis, optimization, A/B test as well as competitor keyword analysis - Discover growth opportunities: combine all the different data sources and analyze through data- Understanding conversion rate optimization (CRO) principles and hacks and being able to apply CRO hacks to any business- Conduct and present competitive analyses and market research in terms of CRO- Implement front-end web code where appropriate to launch interactive tools and plugins Show less

• Junior Growth Marketer

  • Jun 2018 - Mar 2021

  Headlight is a coaching program that will radically improve your work-life.We all have high aspirations for our work life, but do we know what they really are?- The go-to guy for problem-solving, structured work process combined with a curious mind in how to fix and optimize problems, works great to learn stuff quick and solve problems out of my knowledge zone - Using low-code solutions to make automation and development faster- Project-based work on how to combine Facebook ads/Google ads/Sleeknote/Hubspot/ in an automated process to nurture our leads- Build up meeting booking through automated cold mails- Building up the sales machine through automated process (Zapier, Google Sheets, Hubspot, Mailchimp, Facebook, Linkedin, GA, Calendly)- Trying out different experiments to hack growth Show less



Founders

• Morocco
• IT Services and IT Consulting
• 1 - 100 Employee

• Junior Growth Marketer

  • Jun 2018 - Mar 2021

  Founders is a startup studio bringing ideas from zero to traction. An venture capital fund based in Copenhagen backed by William Demant Invest, KIRKBI and Bestseller. - Assisting co-founder and partner Simon Sylvest in building Headlight - Working on Founders newest project Headlight - Focusing on how we can growth hack in Headlight - Building up our sales machine through Zapier and Hubspot Portfolio includes Pleo, Duuoo, Kontist, Son of a Tailor, Maguru, Wonderwerk, Headlight, Reach, Donna and LifeX. Show less



Convision

• Software Development

• Consultant

  • Feb 2018 - Jul 2018

  Working with Blockshipping fundraising $25 mio. with Denmark’s first ICO - Mentioned in 350 media’s worldwide - Building a blockchain solution in the shipping industry Working with Blockshipping fundraising $25 mio. with Denmark’s first ICO - Mentioned in 350 media’s worldwide - Building a blockchain solution in the shipping industry



Vendigo

• United Kingdom
• Financial Services
• 1 - 100 Employee

• Business Analyst

  • Apr 2016 - Jul 2017

  • Responsible for group marketing. Designed and crafted all marketing material and email campaigns • Part of Nova Founders Capital • Reviewed and led a team of two in Finland with weekly meetings and in person in Finland. Delegating tasks and setting goals while weekly analyzing of situations to help grasp new ideas and integrate them to reach desired weekly goals. • Managed recruitment process and conducted +80 interviews and hired the 4 salespeople reporting directly to Managing Director. • Helped build strategy and cost structure for customer acquisition. Generated lead database containing 5000+ accounts. • Optimizing sales strategy through development of entire marketing and sales material portfolio. • Responsible for implementing SEO strategy and representing DK on weekly group calls with CPO. Built and executed group SEO strategy - resulted in first page ranking. Show less