Coach & Regional Manager, Azerbaijan

• Feb 2020 - Present

Certified Representative and Co-Coach of "Metabolic Balance" weight management program

• Dec 2016 - Present

Vice Chairman/Leading trainer

• Nov 2016 - Present

Physician dietitian, Obesity care specialist

• Jul 2016 - Present

Physician dietitian, Obesity care specialist

• Nov 2015 - Present

Physician dietitian, Obesity care specialist

• Apr 2015 - Oct 2015

Country manager

• May 2011 - Mar 2015

I was responsible for the achievement of the objectives and business development in an accountable territory (Azerbaijan ) . Lead the country organization and staff which consists of 17 employees: 12 Medical sales reps., 2 Team Leaders, 1 Product Manager, 1Key Account Manager and 1 Accountant. Together with the management develop strategic objectives and tactical plans of Representative Office in Azerbaijan Republic on promotion, registration, development, costs and personnel to implement the plan for the advancement of the drug in the region accountable . Recruit, assign, set goals, organize the work and motivate employees, oversee training and development, ensure and support with all necessary resources ( materials , equipment, facilities ) to achieve performance objectives in promotion of products and strategies. Conduct annual appraisals for all representatives. Together with the management form the reserve of human resources. Organize the supervision of the medical representatives’ key performance indicators, the plan for the promotion of drugs , discipline, and if necessary, take steps to adjust the situation. Monitor the quality of information of the work done, which included in the information reporting system. Perform analytical audit of medical representatives . Responsible for the distribution of drugs through the pharmacy chains and ensures the minimum stock keeping units in sales points. Oversee the implementation of the budget expenditure of representation, as well as monitoring the safety of the region assigned to logistical values. Track changes in the market, taking the necessary steps in order to meet changing circumstances. Diagnose and make proposals for adjustment of organizational change. Responsible for the registration of medicines in an accountable territory. Ensures support in regulatory procedures and implementation of Pharmacovigilance standards in accordance with company and country health authorities’ requirements.

Head of Retail

• Nov 2010 - Apr 2011

Develop and ensure implementation of marketing strategy (long and short term) in order to achieve the goals set by Head Office on the territory of Azerbaijan Republic. Ensure the budget planning and implementation. Regularly monitor and control the execution of marketing strategies and if required apply corrective measures.Prepare data for forecasting and planning within the budget process and LE.Make proposals for the pricing policy of assigned medicines of Novartis.Discuss and plan the distribution strategy and the preparation of launches.Identify opportunities for tender and the hospital business and provision of information to commercial representative.Together with the logistics department to monitor the process of procurement of assigned medicines of Novartis to the country and supplies of these products at the customs warehouse. Control the development of the pharmaceutical market and anticipate trends that may affect the sale of medicines. Identify and monitor market share, the structure and dynamics of the medicines of Novartis and its main competitors. Analyze the activity of competing companies.To work towards the inclusion of assigned medicines in the preferential lists and formulary.Develop and supervise the implementation of an operational plan for medicines in accordance with the marketing strategy. Coordinate events and varies activities to promote the assigned medicines.

Head of Retail Market

• Jun 2009 - Oct 2010

After acquisition of Novartis and Lek a Sandoz, moved to one team and appointed to position Retail Manager with the previous responsibilities in addition to: Develops/maintains portfolio management of whole Retail department;Enhance and strengthen the OTC portfolio with new products from other Business units and Ciba Vision ( eye care products)Lead co-promotional strategies with main distributors on the market.

Head OTC

• Sep 2006 - Jun 2009

Develops/maintains an organization, coordination and management of whole OTC department;Controls either through the reports submitted or work itself that the employees execute the targets in proper way;Develops and trains team to maintain proper knowledge of the staff on inspection guidelines;Makes recruits. Prepares and monitors detailed budgets, business plan and marketing plan of department.Negotiate with Media Agency, take active part in preparing of media plans and TV commercials. Held very successfully promotional campaign related to famous reality show on TV. Negotiate with Health and Educational Authorities, Non Government Organization “AZERBAIJAN YOUTH UNION”, held joint project in Baku and five regions of Azerbaijan devoted to immunity problem at school ages. Hold conferences, seminaries and round tables together with PM and KOL.Hold strong promotion activities in pharmacy shops (doctor in pharmacy, merchandising, unknown customer & etc.)Actively use part-timers to distribute POS materials among lay public.Maintains statistics on sales;Prepares launch strategy for new products.Makes SWOT analyzes and positioning of strategic products and competitive environment. Define Market trends, forecasts Market’s growing dynamics and makes 5Years Business Plan and Budget. Analyze price strategy of competitors and evaluates appropriate price for own products if need.Manages the team in number of 16 person: 5 Pharmacy reps., 7 Med. reps., 2 sales reps.,1 Field Force Manager and 1 Product Manager.Ensures that every employee of department to get necessary training in due time;Submits Monthly Activity Report Comprising monthly financial indices and comments;Creates positive and professional business relations with customers and potential customers to identify business opportunities and to exploit those opportunities profitably.

Pharmacy representative

• Apr 2006 - Aug 2006

Maintenance partnership relations with drugstores and drug barnsProvide with all requested information

Medical Representative

• Feb 2006 - Mar 2006

Maintenance partnership relations with doctors and drugstores.Provide with all requested information

Internship doctor (Anesthesia-Resuscitation)

• Aug 2005 - Aug 2006

Sales Manager

• May 2004 - Jan 2006

Develops/maintains an organization, coordination and management of whole sales department;Controls either through the reports submitted or work itself that the employees execute the targets in proper way;Develops and trains team to maintain proper knowledge of the staff on inspection guidelines;Maintains statistics on sales; Ensures that every employee of department to get necessary training in due time;Submits Monthly Activity Report Comprising monthly financial indices and comments;Monitors budget of department;Creates positive and professional business relations with customers and potential customers to identify business opportunities and to exploit those opportunities profitably

Medical Representative

• Dec 2002 - May 2004

Maintenance partnership relations with doctors, drugstores and drug barnsProvide with all requested information

Paramedic in Toxicology Department

• Nov 2002 - May 2005

Render assistant at acute intoxication and allergic reactions Render assistant at acute intoxication and allergic reactions