Erin Fasano
Mentor at SKU- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Stan Stuka
Erin joined Dole as the Associate Business Manger on the Fruit Bowls team (which I managed). Erin’s passion, curiosity, modesty and strong sense of ownership make her an exceptional marketer and leader. Erin is a natural collaborator. She was incredibly well liked and respected by her cross functional and marketing peers at Dole. While at Dole, she built many strong relationships and lasting friendships. Her brilliant energy and sense of humor are infectious. Erin’s presence makes every situation better! Erin has very high standards for herself and others and drives hard to meet or exceed these standards. She doesn’t sit around and wait for things to happen and works tirelessly to ensure the success of her initiatives and businesses. With that said, she is appropriately diplomatic when it comes to follow up or overcoming barriers. Erin is confident but not arrogant. She always comes with a perspective and recommendation but is open-minded; she is willing to adapt her opinion if a colleague (either junior or senior to her) lays out strong rationale. Erin's primary objective is always to reach the right decision for the business. For all these reasons, I strongly endorse Erin for any general manager or marketing leadership role and would jump at the opportunity to work together again!
Sarah Rose
Erin is one of the hardest working and most detail-oriented people I know. She has incredible foresight that makes her a tactical and proactive problem-solver. Her CPG expertise is unparalleled and apparent in her business management acumen. After only a week at Brandable, Erin impressively identified critical opportunities and oversights within the Veggiecraft Farms business and built a plan for growth and increased profitability. I feel incredibly fortunate to have had the pleasure of working for Erin. She dramatically transformed my understanding of brand marketing and served as a proactive mentor and career coach from day one. She provided countless opportunities for me to gain experience and grow my skill set, and always made a point of sharing my contributions with the company management team. I cannot recommend Erin more and would jump at the opportunity to work with her again. Any company would set itself up for success by having Erin on board.
Stan Stuka
Erin joined Dole as the Associate Business Manger on the Fruit Bowls team (which I managed). Erin’s passion, curiosity, modesty and strong sense of ownership make her an exceptional marketer and leader. Erin is a natural collaborator. She was incredibly well liked and respected by her cross functional and marketing peers at Dole. While at Dole, she built many strong relationships and lasting friendships. Her brilliant energy and sense of humor are infectious. Erin’s presence makes every situation better! Erin has very high standards for herself and others and drives hard to meet or exceed these standards. She doesn’t sit around and wait for things to happen and works tirelessly to ensure the success of her initiatives and businesses. With that said, she is appropriately diplomatic when it comes to follow up or overcoming barriers. Erin is confident but not arrogant. She always comes with a perspective and recommendation but is open-minded; she is willing to adapt her opinion if a colleague (either junior or senior to her) lays out strong rationale. Erin's primary objective is always to reach the right decision for the business. For all these reasons, I strongly endorse Erin for any general manager or marketing leadership role and would jump at the opportunity to work together again!
Sarah Rose
Erin is one of the hardest working and most detail-oriented people I know. She has incredible foresight that makes her a tactical and proactive problem-solver. Her CPG expertise is unparalleled and apparent in her business management acumen. After only a week at Brandable, Erin impressively identified critical opportunities and oversights within the Veggiecraft Farms business and built a plan for growth and increased profitability. I feel incredibly fortunate to have had the pleasure of working for Erin. She dramatically transformed my understanding of brand marketing and served as a proactive mentor and career coach from day one. She provided countless opportunities for me to gain experience and grow my skill set, and always made a point of sharing my contributions with the company management team. I cannot recommend Erin more and would jump at the opportunity to work with her again. Any company would set itself up for success by having Erin on board.
Stan Stuka
Erin joined Dole as the Associate Business Manger on the Fruit Bowls team (which I managed). Erin’s passion, curiosity, modesty and strong sense of ownership make her an exceptional marketer and leader. Erin is a natural collaborator. She was incredibly well liked and respected by her cross functional and marketing peers at Dole. While at Dole, she built many strong relationships and lasting friendships. Her brilliant energy and sense of humor are infectious. Erin’s presence makes every situation better! Erin has very high standards for herself and others and drives hard to meet or exceed these standards. She doesn’t sit around and wait for things to happen and works tirelessly to ensure the success of her initiatives and businesses. With that said, she is appropriately diplomatic when it comes to follow up or overcoming barriers. Erin is confident but not arrogant. She always comes with a perspective and recommendation but is open-minded; she is willing to adapt her opinion if a colleague (either junior or senior to her) lays out strong rationale. Erin's primary objective is always to reach the right decision for the business. For all these reasons, I strongly endorse Erin for any general manager or marketing leadership role and would jump at the opportunity to work together again!
Sarah Rose
Erin is one of the hardest working and most detail-oriented people I know. She has incredible foresight that makes her a tactical and proactive problem-solver. Her CPG expertise is unparalleled and apparent in her business management acumen. After only a week at Brandable, Erin impressively identified critical opportunities and oversights within the Veggiecraft Farms business and built a plan for growth and increased profitability. I feel incredibly fortunate to have had the pleasure of working for Erin. She dramatically transformed my understanding of brand marketing and served as a proactive mentor and career coach from day one. She provided countless opportunities for me to gain experience and grow my skill set, and always made a point of sharing my contributions with the company management team. I cannot recommend Erin more and would jump at the opportunity to work with her again. Any company would set itself up for success by having Erin on board.
Stan Stuka
Erin joined Dole as the Associate Business Manger on the Fruit Bowls team (which I managed). Erin’s passion, curiosity, modesty and strong sense of ownership make her an exceptional marketer and leader. Erin is a natural collaborator. She was incredibly well liked and respected by her cross functional and marketing peers at Dole. While at Dole, she built many strong relationships and lasting friendships. Her brilliant energy and sense of humor are infectious. Erin’s presence makes every situation better! Erin has very high standards for herself and others and drives hard to meet or exceed these standards. She doesn’t sit around and wait for things to happen and works tirelessly to ensure the success of her initiatives and businesses. With that said, she is appropriately diplomatic when it comes to follow up or overcoming barriers. Erin is confident but not arrogant. She always comes with a perspective and recommendation but is open-minded; she is willing to adapt her opinion if a colleague (either junior or senior to her) lays out strong rationale. Erin's primary objective is always to reach the right decision for the business. For all these reasons, I strongly endorse Erin for any general manager or marketing leadership role and would jump at the opportunity to work together again!
Sarah Rose
Erin is one of the hardest working and most detail-oriented people I know. She has incredible foresight that makes her a tactical and proactive problem-solver. Her CPG expertise is unparalleled and apparent in her business management acumen. After only a week at Brandable, Erin impressively identified critical opportunities and oversights within the Veggiecraft Farms business and built a plan for growth and increased profitability. I feel incredibly fortunate to have had the pleasure of working for Erin. She dramatically transformed my understanding of brand marketing and served as a proactive mentor and career coach from day one. She provided countless opportunities for me to gain experience and grow my skill set, and always made a point of sharing my contributions with the company management team. I cannot recommend Erin more and would jump at the opportunity to work with her again. Any company would set itself up for success by having Erin on board.
Experience
-
SKU
-
United States
-
Manufacturing
-
1 - 100 Employee
-
Mentor
-
Nov 2022 - Present
-
-
-
CORE FOODS
-
United States
-
Food and Beverage Services
-
1 - 100 Employee
-
Chief Marketing Officer
-
Sep 2022 - Present
-
-
VP, Strategy & Innovation
-
Sep 2021 - Aug 2022
-
-
-
CHELLY - Modernized Limoncello
-
United States
-
Food and Beverage Services
-
1 - 100 Employee
-
Advisor, Brand/Merchandising
-
Feb 2022 - Present
-
-
-
Startup CPG
-
United States
-
Industry Associations
-
1 - 100 Employee
-
Managing Editor
-
Aug 2020 - Sep 2022
-
-
-
Starryside
-
United States
-
Food and Beverage Services
-
Co-Founder
-
Nov 2020 - Aug 2022
-
-
-
Sagely Naturals
-
United States
-
Health, Wellness & Fitness
-
1 - 100 Employee
-
Director Of Brand Management
-
Nov 2020 - Aug 2021
My role at Sagely Naturals was to lead and manage 360 marketing strategy and implementation for the brand. I exited the organization shortly after acquisition. + Build long term NPD pipeline plan, leading consumer insights work and size of prize analysis + Recommend investment priorities, setting budget across entire funnel + Implement all Brand & Shopper marketing + Support Sales with data driven selling stories, establish and build retailer marketing relationships + Launched Sagely Subscriptions and Bundles on SagelyNaturals.com Show less
-
-
-
Brandable
-
United States
-
Consumer Goods
-
1 - 100 Employee
-
Brand Director
-
Nov 2019 - May 2020
My job at Brandable was to run the food segment, primarily focused on the Veggiecraft Farms brand. I readied the brand for acquisition and exited the organization when it folded. + Launched brand into retail channels + Built long term innovation pipeline strategy + Managed P&L, working closely with Finance & Sales + Built positioning and clarified brand story + Established category review process and supported Sales with data-driven Selling Stories + Lead Comms planning & strategy, including content, community management, and PR Show less
-
-
-
Dole Sunshine Company
-
Singapore
-
Food & Beverages
-
700 & Above Employee
-
Director of Marketing
-
Mar 2018 - May 2019
As the Director of Marketing, I was responsible for the total profitability and revenue growth of the Frozen Fruit retail business, as well as setting the strategy and vision for consumer-facing brand communications and product development.
-
-
Senior Business (Brand) Manager
-
Mar 2016 - Mar 2018
-
-
Business (Brand) Manager
-
Mar 2014 - Mar 2016
-
-
Associate Business (Brand) Manager
-
Feb 2012 - Mar 2014
-
-
-
RPA
-
United States
-
Advertising Services
-
700 & Above Employee
-
Account Supervisor
-
Dec 2010 - Feb 2012
Manage all day-to-day digital marketing advertising for selection of agency clients (Mandalay Bay Resort & Casino, La-Z-Boy, California Tobbacco Control Program, ARCO, ampm, Castrol, Proactiv, and some new business projects). Responsible for online media strategy and optimization (display, mobile, social & search), social media strategic plan development and implementation, website redesign and management, including performance strategy and optimization, email marketing. Manage team of Account Executive, Assistant Account Executive, Account Assistant and seasonal Intern. Responsible for integration with non-digital account and strategy team leads, both internally and with outside agency partners.• Delivered media, tracking, and segmentation strategy that improved Mandalay Bay ROAS by 85% • Led development of several new client websites: full redesign of La-Z-Boy.com, international microsite ground-up development for MGM Resorts, Mandalay Bay full site redesign, TobaccoFreeCA.com full site redesign• Developed and managed Mandalay Bay and La-Z-Boy social media strategy, implementation, and maintenance; responsible for delivering ROI on fans and followers• Established and co-managed La-Z-Boy dealer paid search engine marketing program, coordinating with eight RPA field offices and corporate clients to provide franchisees training and a toolkit to manage their own paid search programs Show less
-
-
Senior Account Executive, Interactive
-
Nov 2009 - Dec 2010
-
-
Account Executive
-
Jul 2008 - Oct 2009
-
-
-
Team One
-
United States
-
Advertising Services
-
400 - 500 Employee
-
Associate Business Manager
-
Dec 2007 - Jul 2008
-
-
-
Davis Elen Advertising
-
United States
-
Advertising Services
-
100 - 200 Employee
-
Assistant Account Executive
-
Aug 2006 - Nov 2007
Voted Passionate Employee of the Year, 2006.
-
-
Account Coordinator
-
Aug 2005 - Aug 2006
-
-
Account Assistant
-
May 2005 - Aug 2005
-
-
Education
-
2009 - 2012
University of Southern California - Marshall School of Business
Master of Business Administration (MBA), Business Administration and Management (Finance) -
2001 - 2005
University of Southern California - Marshall School of Business
BS, Business/Marketing
Community
