Emerson Barth
Chief Business Officer at Amethyst NFT- Claim this Profile
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Bio
Experience
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Amethyst NFT
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Internet Marketplace Platforms
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1 - 100 Employee
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Chief Business Officer
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May 2022 - Present
A web3 IP platform building in the collaborative ownership economy • Spearhead advisory services and end-to-end execution for web3, digital asset, and NFT programs • Drive visibility and revenue through agency management, talent and KOL relationships, strategy, project execution, and partnerships • Manage relationships with web3 partners and platforms • Lead cross-functional teams on content, creative, marketing, and community management efforts • Deliver coaching to brands on token integration, metaverse design, community participation, web3 loyalty programs, extended reality, and platform partners Show less
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Founder
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Mar 2021 - Present
A multidisciplinary marketing and sales advisory providing culture-led strategies for growth, visibility, and innovation across industries worldwide • Consult on all facets of business management, development, and services to achieve growth objectives for clients • Advise brands on strategy for revenue, visibility, and partnership objectives • Build marketing plans, creative activations, and agency KPIs for variety of cohorts • Engage in business development for new service offerings, product categories, international distribution, licensing, content, sponsorship, and programming • Secure high-impact partnerships via bespoke activations for clients in diverse sectors globally, including software, tech, blockchain, gaming, consumer, luxury, fashion, beauty, hospitality, wellness, and F&B • Understand needs and behaviors, define product requirements, pull metrics, and manage the end-to-end lifecycle to maximize onboarding • Facilitate agency and team member onboarding for marketing, publicity, content, and production using a broad network of best-in-class partners • Manage talent outreach, negotiation, and deliverables for brand programs • Source fundraising candidates through vetted network of investors Show less
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IMG Models
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United States
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Retail Apparel and Fashion
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200 - 300 Employee
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Senior Talent Manager
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Jul 2017 - Mar 2021
The leading global agency for fashion models and multidisciplinary celebrities• Led the development, implementation, and comprehensive management of client careers• Managed global brand campaigns, endorsements, appearances, product seeding, and content for models, celebrities, and influencers; developed multi-faceted design collaborations, licensing, and equity deals; negotiated with chief executives across all verticals to pitch and win projects• Consulted with emerging brands on marketing programs, budgets, and cross-divisional partnerships in music, sports, art, design, and video• Advised talent on social media engagement and expansion; utilised analytical data and tools in supporting brand programs and content creation to accurately communicate the brand message and generate brand affinity• Built teams to drive innovative revenue opportunities within the digital, affiliate marketing, and gaming landscapes• Optimised project pipeline; integrated CRM software into the project management process in collaboration with worldwide team across six offices, allowing for efficient tracking of project stages• Engaged deep relationships with magazine editors, casting directors, publicists, photographers, and stylists to procure covers, press, and interviews, which enabled clients to boost profile and break into larger markets• Liaised between all departments within parent company Endeavor, a global leader in entertainment, sports, and fashion; demonstrated exceptional value in strengthening corporate architecture and communications; secured trust of executive teams to build mutually-beneficial partnerships Show less
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Talent Manager
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Apr 2011 - Jul 2017
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Fashion PR and Celebrity Services Assistant
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Jan 2011 - Apr 2011
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Bergdorf Goodman
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Retail
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700 & Above Employee
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European Designer Assistant Buyer
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Jun 2009 - Dec 2010
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Morgan Stanley
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United States
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Financial Services
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700 & Above Employee
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Equity Research Junior Associate
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Jun 2008 - Aug 2008
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HENLEY CENTRE HEADLIGHT VISION LTD
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United Kingdom
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Business Consulting and Services
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Youth Culture Trends Intern
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Jul 2007 - Jul 2008
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JPMorgan Chase & Co.
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United States
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Financial Services
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700 & Above Employee
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Technology and Operations Management Intern
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Jun 2007 - Aug 2007
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CUTCO Cutlery
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United States
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Manufacturing
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700 & Above Employee
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Sales Representative
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Jun 2005 - Jul 2006
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Education
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University of Pennsylvania
BSE, Systems Engineering -
Upper Arlington High School
High School Diploma