Marketing and Communications Specialist

• Jan 2023 - Present

Marketing Executive

• Dec 2018 - Jan 2023

- Produced and managed social media content, including copies and visuals, for all research channels- Managed and organized all research content on website - Assisted with website reconstruction preparation, including data collection/analysis and finding the right agencies, drafted website revamp proposal- Ran advertisements on social media and Google AdWords- Marketing data collection on Google Analytics, AdWords, and social media. Assisted and co-produced periodical comprehensive marketing reports- Responsible for planning, formatting, and sub-editing all research-associated electronic newsletters- Co-managed and assisted with event planning and logistics. Managed booths to promote research initiatives for multiple events with 200+ attendees- Co-managed and assisted with the production of marketing collaterals, and ensuring they follow corporate branding guidelines- Maintained and collected media lists, assisted with media pitching- Liaised with editorial directors and research fellows to produce white papers and reports. Designed and formatted reports solo or in collaboration with in-house designers. - Assisted with ad-hoc research for presentations and publications

Digital Marketing Intern

• Aug 2018 - Dec 2018

Communication Intern

• Jul 2016 - Aug 2016

- Responsible for interviewing incoming clients, simulation participants, and volunteers- Writing up interviews as stories that would be used to further promote the Foundation’s work and encourage donations- Contact and organize meetings with Crossroads clients and beneficiaries or follow-up interviews and visits - Photo-taking and collection management of simulations, interviews, and other promotional work - Responsible for interviewing incoming clients, simulation participants, and volunteers- Writing up interviews as stories that would be used to further promote the Foundation’s work and encourage donations- Contact and organize meetings with Crossroads clients and beneficiaries or follow-up interviews and visits - Photo-taking and collection management of simulations, interviews, and other promotional work

Receptionist

• Jun 2014 - Aug 2014

- First line of contact for visitors such as representatives from suppliers and mills - Organized interview schedule for prospective employees/job seekers- Categorization and distribution of large amounts of posts, mails and packages- Acted as personal assistant for heads of departments when working outside of the office - Ensured and facilitated smooth communication between departments - First line of contact for visitors such as representatives from suppliers and mills - Organized interview schedule for prospective employees/job seekers- Categorization and distribution of large amounts of posts, mails and packages- Acted as personal assistant for heads of departments when working outside of the office - Ensured and facilitated smooth communication between departments