Experience

Asian American Collective

• United States
• Entertainment
• 1 - 100 Employee

• Features Writer + Producer

  • Jan 2020 - Present



Yahoo Creative Studios

• United States
• Online Media
• 1 - 100 Employee

• Creative Strategy + Production

  • Sep 2020 - Mar 2022

  Led creative content strategies across video, audio, editorial and innovationProduced branded content Led creative content strategies across video, audio, editorial and innovationProduced branded content



Townsquare Media

• United States
• Advertising Services
• 700 & Above Employee

• VP Branded Entertainment (Content, Experiential)

  • Jun 2014 - Nov 2017

  Led national account teams on creative strategy and execution of sponsored music campaigns including custom video, events, experiential, paid media, audio and social across O&O portfolio: Taste of Country, Loudwire, PopCrush, XXL.Oversaw branded activations at SXSW, Wondaland/Janelle Monáe Tour, XXL Freshmen. Led national account teams on creative strategy and execution of sponsored music campaigns including custom video, events, experiential, paid media, audio and social across O&O portfolio: Taste of Country, Loudwire, PopCrush, XXL.Oversaw branded activations at SXSW, Wondaland/Janelle Monáe Tour, XXL Freshmen.



DEFY Media

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Sr Director, Client Services (Branded Content)

  • Sep 2011 - May 2014

  Managed branded campaigns across Defy portfolio: ClevverTV, Smosh, Break Media Served as day to day on all execution elements with a concentration on branded content (video, editorial, media, social, Influencers, Talent). Managed branded campaigns across Defy portfolio: ClevverTV, Smosh, Break Media Served as day to day on all execution elements with a concentration on branded content (video, editorial, media, social, Influencers, Talent).



National Basketball Association / Women's National Basketball Association

• United States
• Spectator Sports
• 1 - 100 Employee

• Manager, Global Marketing Partnerships

  • Jan 2007 - Oct 2010

  Handled pre sale strategy and post sale execution of multi-platform programs and events on local and national levels for NBA and WNBA. Handled sponsorships for league initiatives and tentpoles: All-Star, Draft, Play-Offs, Finals and Grassroots Tours working closely with cross functional teams in Live Entertainment, Production, Broadcast, Operations Handled pre sale strategy and post sale execution of multi-platform programs and events on local and national levels for NBA and WNBA. Handled sponsorships for league initiatives and tentpoles: All-Star, Draft, Play-Offs, Finals and Grassroots Tours working closely with cross functional teams in Live Entertainment, Production, Broadcast, Operations



MTV Networks

• United States
• 1 - 100 Employee

• Coordinator, Integrated Marketing

  • Aug 2005 - Jan 2007

  Account and Project management, Oversaw front and back end for all campaigns, Managed on-air promo shoots and sponsored events including VMAs, Movie Awards, MTV Spring Break and show integrations in top-rated shows.

• Coordinator, Ad Sales

  • Jun 2003 - Aug 2005

  Supported two Vice Presidents of Ad Sales. Worked closely with Special Events to host Ad Sales clients at all MTV signature events, Assisted in creating Sales presentations and pitches for nine Account Executives. Worked with Integrated Marketing on all upcoming Sales opportunities and tentpoles.