Experience

Foley's Candies Limited Partnership

• Canada
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Business Insights and Pricing Manager

  • Jul 2021 - Present

  British Columbia, Canada



Transpharm

• Senior Business Development Manager

  • Aug 2020 - May 2021

  Ontario, Canada



Diageo

• United Kingdom
• Beverage Manufacturing
• 700 & Above Employee

• Net Revenue Management Manager

  • Jan 2019 - Aug 2020

  Net Revenue Management is one of the main drivers through which Diageo, expects to leverage to drive optimal business growth, grow margins and increase the differentiation in customer and channel types. Understanding Net Revenue, all its levers (Pricing, promotions, Pack and Format architecture, Mix Strategy and trade spend) and how they impact volume, value, and market share and growth performance is a key dynamic in today’s industry.



Airtel Nigeria

• Nigeria
• Telecommunications
• 700 & Above Employee

• Head of Revenue and Market Planning

  • May 2017 - Dec 2018

  Nigeria Total revenue achieved monitored at quarterly, half-year and full year review • Achieve ±2% on all forecast accuracy on a monthly basis. • Deliver monthly spend report every month end and monitor spend across all verticals to ensure no overspend and ensure efficiencies where possible • Timely delivery of customer satisfaction, retail audit and brand health report while identifying growth opportunity areas and sharing with stakeholders each quarter • Improve efficiency in analysis &… Show more Total revenue achieved monitored at quarterly, half-year and full year review • Achieve ±2% on all forecast accuracy on a monthly basis. • Deliver monthly spend report every month end and monitor spend across all verticals to ensure no overspend and ensure efficiencies where possible • Timely delivery of customer satisfaction, retail audit and brand health report while identifying growth opportunity areas and sharing with stakeholders each quarter • Improve efficiency in analysis & processing of site acquisition & monitoring of performance post roll out • Ensure compliance of all functional processes in the internal audit review • Ensure minimum score of vertical is equal to overall commercial function score as part of the employee satisfaction review

• Manager Commercial Analytics

  • Apr 2016 - Apr 2017

  Nigeria Drive business intelligence / insights from internal & external data sources. Propose management / process solutions for data analysis content, consistency, intelligence to maximize display and data quality assurance • Use expertise and appropriate influencing styles to challenge and develop pricing strategies throughput the business • Lead and coordinate board pack submissions and management reports to senior executives on company performance • Developing a strong commercial acumen… Show more Drive business intelligence / insights from internal & external data sources. Propose management / process solutions for data analysis content, consistency, intelligence to maximize display and data quality assurance • Use expertise and appropriate influencing styles to challenge and develop pricing strategies throughput the business • Lead and coordinate board pack submissions and management reports to senior executives on company performance • Developing a strong commercial acumen to enable competitor tracking and benchmarking • Development of business product plans, pricing analysis, retail tariff analysis and execution. • Increase the focus and yield of marketing investment by driving the strategic and operational insights and decision making process through actionable understanding of consumer needs and mechanisms of the market place

• Commercial Planning Manager

  • Jul 2012 - Mar 2016

  Nigeria Guide and progressively demonstrate leadership in the area of marketing & sales strategy formulation by championing the discipline of informed decision making and demonstrating its causal impact on the profitability of the business • Formulation of marketing & sales and business strategies for the company and in monitoring and reporting on their successful application • Experience in developing and implementing strategic and tactical pricing programs. • Work with segment managers to… Show more Guide and progressively demonstrate leadership in the area of marketing & sales strategy formulation by championing the discipline of informed decision making and demonstrating its causal impact on the profitability of the business • Formulation of marketing & sales and business strategies for the company and in monitoring and reporting on their successful application • Experience in developing and implementing strategic and tactical pricing programs. • Work with segment managers to validate all proposition structures and ensure alignment to strategic guidelines. • Management reporting on product / services performance / profitability, new services uptake, areas of variances, and recommend corrective measures for implementation. • Work with cross-functional team on short and medium term projects to address specific challenges within the postpaid customer base.

• Pricing Manager

  • Nov 2008 - Jun 2012

  Nigeria Developing a strong commercial acumen to enable competitor tracking and benchmarking • Development of business product plans, pricing analysis, retail tariff analysis and execution. • Validating corporate and consumer products before launch date to assess business viability and reduce risk of cannibalization of other products. • Conducting post launch evaluations at specific time periods depending on type of product / promotion to ascertain if set objectives were achieved and performing… Show more Developing a strong commercial acumen to enable competitor tracking and benchmarking • Development of business product plans, pricing analysis, retail tariff analysis and execution. • Validating corporate and consumer products before launch date to assess business viability and reduce risk of cannibalization of other products. • Conducting post launch evaluations at specific time periods depending on type of product / promotion to ascertain if set objectives were achieved and performing a deep dive as to what went well and what didn't. • Providing guidance and supervision on the commercial budget to ensure brand spend is being allocated and spent in the most efficient and effective way. • conducting a review on spend VS expected outcome to ensure efficiency was achieved in the short and long term.



BAT

• United Kingdom
• Tobacco Manufacturing
• 700 & Above Employee

• Business Planning and Insights Executive

  • Sep 2007 - Nov 2008

  Overseeing the adherence of activities to the critical path, thereby ensuring activities are delivered to market optimally in terms of both time and cost Ensuring that the cycle plan system is adequately administered and its maintenance is appropriate for the Marketing area's needs Collation and sharing of activity Learning's and Recommendations to produce Activity Evaluations which can be shared with Brand and Trade teams Ensure activities are evaluated against their stated objectives… Show more Overseeing the adherence of activities to the critical path, thereby ensuring activities are delivered to market optimally in terms of both time and cost Ensuring that the cycle plan system is adequately administered and its maintenance is appropriate for the Marketing area's needs Collation and sharing of activity Learning's and Recommendations to produce Activity Evaluations which can be shared with Brand and Trade teams Ensure activities are evaluated against their stated objectives and key learnings are captured and used for future planning and intelligence Generate insight on the effectiveness and efficiency of brand and trade activities, through the analysis and collation of available data and information Provide input into the development of clear goals and key performance indicators set for brand and trade programs, and touch points, and track ongoing results (i.e. evaluation of marketing activities/ channels/ regions) Support Marketing Planning Manager in engaging participants and preparing events for all marketing planning processes (i.e. Annual Performance Review, Market Context Development, Strategic Planning and Operational Planning) Maintain and optimize planning reports in order to ensure consistency of input between Brand and Trade teams and to facilitate completion of templates Coordinate the information and communication process flow prior, during and after all marketing planning processes and workshops. Gather / generate innovative ideas on how to increase efficiency and effectiveness of planning. Show less



British American Tobacco, Nigeria

• Trade Marketing Development Planning Manager

  • May 2005 - Aug 2007

  Effectively manage, maintain and continuously improve, structured and unstructured marketing data generated by Trade Marketing Field Staff such as market reports, trade furniture placement information and RCS data. Develop and implement innovative IT based initiatives that deliver tactical and strategic Trade Marketing objectives. Liaise with distribution partners to ensure integration of BAT and GBNL TM&D systems and alignment of processes. Ensure that all relevant marketing… Show more Effectively manage, maintain and continuously improve, structured and unstructured marketing data generated by Trade Marketing Field Staff such as market reports, trade furniture placement information and RCS data. Develop and implement innovative IT based initiatives that deliver tactical and strategic Trade Marketing objectives. Liaise with distribution partners to ensure integration of BAT and GBNL TM&D systems and alignment of processes. Ensure that all relevant marketing information is available to the trade marketing team to meet company business needs. Maintain appropriate marketing information systems in line with the British American Tobacco Common Platforms. Effectively analyze and regularly report key company, market, performance indicators to both the Head of Trade Marketing and to the Trade Development Team (including monthly shipment data exchange). Effectively manage external suppliers (e.g. data collection agencies) to ensure the highest level of quality and cost efficiency on all related projects. Contribute to the preparation of short and long term marketing forecasts and competitive business scenarios based on comprehensive and high quality marketing information. Contribute to development of explanatory and predictive relational models of brand/segment/market performance dynamics to assist in marketing decision making.

• Trade Marketing Representative

  • Jan 2002 - May 2005

  Develop and implement a territory trade marketing plan which meets the objectives of the area trade marketing plan in the areas of brand, volume, merchandising and promotion. Manage the implementation of account plans for merchandising and promotion in the outlets of account chains through the use of Part-timers in order to achieve account brand, volume and share objectives. Recruit, train and motivate Part-timers/Merchandisers in order that trade marketing representation in retail chain… Show more Develop and implement a territory trade marketing plan which meets the objectives of the area trade marketing plan in the areas of brand, volume, merchandising and promotion. Manage the implementation of account plans for merchandising and promotion in the outlets of account chains through the use of Part-timers in order to achieve account brand, volume and share objectives. Recruit, train and motivate Part-timers/Merchandisers in order that trade marketing representation in retail chain outlets is superior to the competition in respect of both core and added value services. Ensure that the territory distribution objectives of company brands are achieved by trade channel and outlet type in order that availability is maximized in line with brand strategies and the needs of the market. Implement national presence marketing and promotion programs with optimum use of resources and materials in order to achieve the highest in-store visibility and sales performance for the key strategic brands throughout the territory by gaining the active support of the trade. Establish close working relationships with the trade in order to gain high levels of trade support and loyalty whilst enhancing understanding of the trading environment. Manage financial accounts and assets for the area to ensure that trade marketing resources are secure and used in the most efficient and effective manner possible. Provide trade marketing information and reports on performance and accounts to ensure that the Area Manager and the key account handlers are fully informed at all times.